SAS Voices
News and views from the people who make SAS a great place to work
Customer engagement is entering a new era that’s evolving very quickly. And it’s not defined by more messages or channels – it centers on intelligence, autonomy and trust. As organizations rethink how they connect with customers, a new model is emerging: engagement that predicts, learns and acts with purpose. In
There’s a new reality. Managing, organizing and analyzing data alone is no longer enough. What really matters is how decisions are made, governed and executed. To be successful, enterprises need a unified approach that allows decisions to sit at the center, bringing people, systems and data together. While there are
Insurance is a business built on trust. Each policy represents a promise that insurers must be able to explain, defend and ultimately fulfill. When you add in AI becoming more embedded in underwriting, pricing, claims and customer engagement, that promise is being mediated by data and algorithms. An IDC report,