Tag: innovation

Alison Bolen 0
Growing up quantum in an AI world

Bill Wisotsky’s interest in quantum mechanics began in graduate school more than 20 years ago. For Wisotsky, a Principal Technical Architect at SAS, it was one of those ideas that takes root in your mind and doesn’t let go. As Wisotsky’s career progressed from studying behavioral neuroscience and teaching statistics

SAS Events
Ginny Inman 0
Bringing the Innovation Hub home

Imagine stuffing a 500,000-square-foot event space into a 5,000-square-foot hallway. That was the crazy idea I had when I checked out the Innovation Hub. The Innovation Hub was the center of the action at SAS Innovate in Las Vegas. Attendees saw demos of the hottest new SAS solutions, met the technical

Advanced Analytics | Analytics | Artificial Intelligence | Data Management | Data Visualization
Amaya Cerezo 0
Construyendo el ‘Máster Data Scientist’: el jedi de los datos al servicio de la estrategia

En los últimos años, la ciencia de datos ha experimentado un crecimiento exponencial y se ha convertido en un pilar fundamental para las estrategias de las organizaciones en todas las industrias. Sin embargo, para los data scientist experimentados, el panorama del dato se encuentra  en un proceso de cambio constante.

Artificial Intelligence | Innovation
Greg Wujek 0
How generative AI creates cross-channel harmony in pharmaceutical marketing

The days of one-size-fits-all messaging in the pharmaceutical industry are fading. Today's patients and health care providers (HCPs) expect personalized content across a variety of channels. This is where generative AI (GenAI) can really help execute cross-channel marketing. Reaching the right audience with the right message Imagine a world where

Advanced Analytics | Customer Intelligence
Albert Qian 0
How to become more operationally efficient with decision trees and large language models

The ability of an organization to make informed decisions swiftly and accurately is crucial. Organizations across various industries rely heavily on advanced technologies to navigate complex data and enhance customer experiences. Decision trees and large language models (LLMs) are two technologies that play pivotal roles in empowering organizations to make

Analytics | Artificial Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data for Good
Ricardo Galante 0
Tecnologia para melhorar a gestão das viagens durante a Páscoa

Estamos quase na Semana Santa o que, por ser uma das épocas em que mais viagens se realizam por todo o país, pode apresentar vários desafios à rede rodoviária e aos sistemas de transporte.  A variabilidade nos padrões de movimento durante estas datas acrescenta uma camada adicional de complexidade, o

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Felipe Nonato 0
Media continues to be a generations game

In the ever-evolving landscape of media, understanding how different generations consume content is crucial. Deloitte's report on Digital Media Trends 2023 sheds light on these generational disparities, highlighting a clear shift towards online experiences among younger audiences. This trend presents both challenges and opportunities for businesses, as they grapple with how

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