This is the first in a five-part blog post series that delves into modernizing marketing strategies through the integration of advanced marketing platforms. I had the pleasure of interviewing Shaun Memon of Munvo for this series, where we discuss a wide range of topics, from fragmented MarTech stacks, first-party data
Let’s be real: no single language rules the world anymore. It’s all about the right tool for the job. You’ve seen the lists: “Top Programming Languages of 2024.” “Python vs. Rust: The Ultimate Showdown.” “Why Java Refuses to Die.” But you rarely see SAS on these lists. And I get
Agentic AI is more than just the next step in automation. It’s a shift toward systems that don’t just respond to commands – they reason, decide and act with a blend of analytics and embedded governance. This marks an evolution in how we think about AI maturity: we are moving
I’m a credit card transactor – I pay off my balance in full each month and use credit purely as a payment method to avoid interest. Recently, a major payment processor experienced an outage that disrupted many money movement services. As a result, my scheduled electronic payment was converted into
When creative minds come together to solve real-world problems using the power of analytics, great things happen. The SAS Hackathon is more than just a competition; it’s a global innovation experience that brings together coders, domain experts and big thinkers from across industries and backgrounds. What we’ve been up to
Government productivity and transparency are hot topics, with trust in public institutions declining worldwide and global public debt levels nearing 100 percent of global gross domestic product. Managing fraud, waste and abuse (FWA) is key to public sector productivity. The British Government estimates that £39.8 billion to £58.5 billion of
Has your organization invested in a customer data platform (CDP) only to find that it's not living up to its promise? You're not alone. In fact, Digiday reports that only 10% of marketers who have a CDP believe it’s fit for purpose, while an even smaller amount (1%) feel certain
There’s nothing like the energy of a first-time experience – especially at SAS Innovate. Whether it was the keynotes, the tech demos, the chance to connect with peers, or just soaking it all in, first-time attendees had plenty to say about what made the event stand out. We caught up with
Banks face increasing vulnerabilities, including fraud, cyberattacks, regulatory pressures and rapidly evolving customer behaviors. To remain secure and resilient, financial institutions must do more than simply adopt new technologies – they must build intelligent, adaptive systems. This is where a data and AI platform becomes a critical engine – not
Accessibility at SAS is more than just a compliance checkbox or a simple feature; it’s a commitment and vision to unlocking the power of data and AI for people with disabilities. Sounds of SAS is a new series that spotlights how SAS is using innovative technology to make data and
If you think of SAS as a data, AI and analytics powerhouse, Epic Games as the studio behind Fortnite and Georgia-Pacific as the company that makes paper towels and more, you’re not wrong. But you’re also missing the bigger story. One that – quietly and collaboratively – is reshaping how
Call it what you want – an arms race, a land grab, a gold rush – but AI is now the centerpiece of most business strategies. Executives aren’t just curious about AI anymore; they are positioning their organizations for the technology's future. The problem? Most organizations aren’t ready. Even as
No matter what industry you’re in or where you are in your career journey, you can benefit from AI. With that in mind, what can we all do to ensure that AI is more available and accessible to everyone? “The future is AI. It’s now. And it’s revolutionizing how we
Since AI is advancing faster than regulation and innovation is outpacing understanding, two principles must rise above the noise: trust and responsible innovation. That was the central message for industry leaders during another day of SAS Innovate 2025. Show host and recently named Chief Operating Officer Gavin Day said this
When most people think of AI, they picture futuristic technology taking over decision-making processes. But according to Jared Peterson, VP of Platform Engineering at SAS, the real value of AI isn’t replacing humans – it’s changing the way you work and run your organizations. Peterson’s presentation at SAS Innovate 2025
The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language
What if integrating your data for AI didn’t take weeks or months – but happened in minutes, without ever moving your data at all? That’s the vision guiding the development of a new data mapping agent at SAS. It’s not just a feature – it’s a potential shift in how
We’re constantly innovating to help organizations unlock the full potential of their data and AI capabilities. That’s why we’re excited to introduce SAS Viya Copilot, an AI-driven conversational assistant embedded directly into the SAS Viya platform through integration of Microsoft Azure AI Foundry. With Viya Copilot, we’re transforming the way
For the 12th annual SAS NC State College of Design project, students used generative AI within B2B products in varying industries. The annual NC State Design Day came back for its 12th year. Like many years before, the future designers brought their "A game" to SAS world headquarters, showcasing innovative
Rapid advancements in artificial intelligence (AI) technologies, such as large language models (LLMs), have triggered radical transformation in insurance. While they have already reshaped how AI is used, LLMs alone are not sufficient for real-world decisioning. Some of the standard ways insurers have used LLM-based chatbots in the past are
What insurance companies need to know about the Fundamental Rights Impact Assessment (FRIA) The EU Artificial Intelligence Act (EU AI Act) is ushering in a new era of accountability and transparency for organizations deploying AI systems – particularly in high-impact sectors like insurance. The Fundamental Rights Impact Assessment (FRIA) is
The health care industry has more data than it can utilize in meaningful decision-support capabilities. Whether it is the volume, the velocity, or the variety of the data, wrangling insights from this incessant stream is a never-ending and complex task. Enter the age of AI, where an agent can synthesize
2024 patents represent innovative, never-before-seen technology and solutions SAS inventors were honored at the 20th annual Patent Dinner at The Umstead Hotel. In 2024, 44 patents were issued to SAS employees, representing technological advances in grid computing, software development testing, AI, wearable health devices, digital advertising, fraud protection and more.
Als Marketer haben Sie wahrscheinlich schon von MadTech gehört. Falls nicht, ist das kein Problem – es ist nie zu spät, um einzusteigen. Sehen wir uns also an, worum es sich bei MadTech genau handelt, warum es wichtig ist, die Hintergründe und drei Tipps, wie Sie sich in einer von
The demand for public sector efficiency is higher than ever. Civil servants are working with tighter budgets, smaller teams and rising expectations. Despite their efforts, critics and stakeholders believe they could still do more. If there has ever been a time for a miracle, it is now. AI is a promising
The manufacturing industry is at a fascinating crossroads, brimming with potential for groundbreaking advancements. We find ourselves in an era of unprecedented data surges, intricate supply chain networks and a relentless drive to innovate. This dynamic environment, now known as Industry 4.0 – 5.0, has cultivated a fertile ground where
Hvis du er marketingmedarbejder, har du sikkert hørt om MadTech. Men hvis du ikke har, så fortvivl ikke - det er aldrig for sent at deltage i festen. Så lad os dykke ned i, hvad MadTech er, hvorfor det er vigtigt, hvordan vi er havnet her, og tre tips, du
Als je marketeer bent, is de kans groot dat je wel eens van MadTech hebt gehoord. Maar zo niet, maak je dan geen zorgen - het is nooit te laat om nog van de partij te zijn. Dus laten we eens duiken in wat MadTech is, waarom het van belang
Every organization faces the challenge of improving customer service and delivering experiences that delight customers. Swedbank Insurance, Get’mo and OREA, three teams participating in the SAS Hackathon, are no exception. Each encountered unique obstacles in delivering better experiences for their customers. With creative solutions tailored to their specific needs, these
What happens when you combine curiosity, chopsticks and a wobbly Jenga tower? You get a fun (and slightly nerve-wracking) way to talk about SAS Innovate. We wanted to hear how some of our colleagues are contributing to this year’s big event, but we didn’t want to just ask them the
