Data Visualization

Get the right information, with visual impact, to the people who need it

Data Visualization | Learn SAS | Programming Tips
Sanjay Matange 0
The SGPIE Procedure - Part 2

The SAS 9.4M6 software includes a new SGPIE procedure (preproduction) as introduced in the recent article - The SGPIE Procedure.  In that article, I described the basic features of the two statements supported in the procedure, the PIE and the DONUT, with some examples. It is my humble opinion that

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1]

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision,

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3]

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 2]

In part one of this blog posting series, we introduced machine learning models as a multifaceted and evolving topic. The complexity that gives extraordinary predictive abilities also makes these models challenging to understand. They generally don’t provide a clear explanation, and brands experimenting with machine learning are questioning whether they

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1]

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines

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