Data Visualization

Get the right information, with visual impact, to the people who need it

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 3]

In parts one and two of this blog series, we introduced the automation of AI (i.e., artificial intelligence) and natural language explanations applied to segmentation and marketing. Following this, we began marching down the path of practitioner-oriented examples, making the case for why we need it and where it applies.

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 2]

In part one of this blog series, we introduced the automation of AI (i.e., artificial intelligence) as a multifaceted and evolving topic for marketing and segmentation. After a discussion on maximizing the potential of a brand's first-party data, a machine learning method incorporating natural language explanations was provided in the context

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Automated AI and segmentation [Part 1]

Marketers and brands have used segmentation as a technique to deliver customer personalization for communications, content, products, and services since the introduction of  customer relationship management (i.e., CRM) and database marketing. Within the context of segmentation, there are a variety of applications, ranging from consumer demographics, psychographics, geography, digital behavioral

Advanced Analytics | Analytics | Data Visualization
비즈니스 인텔리전스로 진화하는 임상시험 프로세스: SAS코리아 ‘제약산업의 데이터 분석과 리포트 시각화’ 세미나

SAS코리아가 6월 20일 삼성동 코엑스 인터컨티넨탈 호텔에서 국내 주요 제약 및 임상시험수탁기관(CRO) 산업 관계자를 대상으로 ‘제약산업의 데이터 분석과 리포트 시각화: SAS 분석 프레임워크 소개와 활용 방안 및 시각화 데모’ 세미나를 성황리에 개최했습니다. SAS는 이번 세미나에서 데이터 분석 인사이트에 기반한 제약 기업의 신규 비즈니스 창출 방안과 글로벌 기업의 선진 사례를 통한

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