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Analytics | Artificial Intelligence | Machine Learning
Oliver Sheerin 0
Part 1: Marketing analytics is broken. Could intelligent automation fix it?

"According to Gartner, “over 50% of senior marketing leaders are unimpressed with the results they receive from marketing analytics investments” – yet most companies expect to increase these investments over the next few years. How can we avoid throwing good money after bad?" By Oliver Sheerin, Senior Customer Intelligence Advisor,

Artificial Intelligence | Internet of Things
Tyson Echentile 0
Four technology tips for government leaders preparing for flood disasters

“What’s our plan if we get hit by a big flood?” While this question may be plenty familiar to emergency management professionals, city administrators, legislators, and other leaders in coastal regions that are known for their exposure to potentially disastrous weather events, these days it’s being asked in some unexpected

Analytics | Artificial Intelligence | Data Visualization
Mark Demers 0
How analytics helps move organizations to a 'new normal'

Industries including sports and entertainment, travel, manufacturing, education and government benefit from analytical insights In the United States and other parts of the world, there are signs. Record automobile traffic. Surging demand for workers. And a continued push to vaccinate. The pandemic and its effects are still very much with

Programming Tips
Ron Cody 0
Creating Simulated Data Sets

There are times when it is useful to simulate data. One of the reasons I use simulated data sets is to demonstrate statistical techniques such as multiple or logistic regression. By using SAS random functions and some DATA step logic, you can create variables that follow certain distributions or are

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