For 50 years, SAS has worked alongside organizations tackling some of the world’s most complex challenges. While the technology has changed dramatically, one thing remains constant: our customers’ commitment to solving problems, improving outcomes and making a meaningful difference. In the first half of 2026, we shared 26 new customer
Conference demos often struggle with the same challenge: showing people what technology can do without asking them to sit through another product presentation. At SAS Innovate 2026, SAS partner Notilyze took a different approach. Rather than leading with a traditional demonstration, Notilyze showcased an interactive soccer game that encouraged attendees
AI adoption continues to accelerate, but not everyone approaches AI the same way. Some people experiment with every new tool they encounter. Others prioritize governance, trust and oversight. Some focus on business outcomes, while others are driven by curiosity and exploration. These differences matter. How you engage with AI influences
