Advanced Analytics

Move beyond spreadsheets to data mining, forecasting, optimization – and more

Advanced Analytics | Analytics
Vivian Jones 0
Analítica: la base de una banca más sólida e innovadora. El caso colombiano, un ejemplo

Los bancos colombianos han entendido que la transformación digital es una prioridad para su industria, sobre todo porque ya no solo están disputándose el mercado con los actores tradicionales sino que han empezado a cruzarse con las Fintech, las diferentes startups que han empezado a ofrecer nuevos servicios financieros basados

Advanced Analytics | Machine Learning
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Is demand sensing and shaping a key component of your company’s digital supply chain transformation?

Depending on who you speak with you will get varying definitions and opinions regarding demand sensing and shaping from sensing short-range replenishment based on sales orders to manual blending of point-of-sales (POS) data and shipments.        Most companies think that they are sensing demand when in fact they are

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

Advanced Analytics | Analytics | Data Visualization
Thomas Bodenmüller-Dodek 0
Blogparade: MyParadise Found – Finden Sie Ihr persönliches Paradies!

Blogparade startet: Vor Kurzem wurde ja bereits der analytisch beste Ort der Welt gefunden und gekürt. Dazu hat SAS aus fast 150.000 Orten in rund 200 Ländern jede Menge Daten gesammelt und mit modernsten Machine-Learning-Verfahren ausgewertet. Rund 100 sogenannte Prädiktoren, also mögliche Einflussgrößen auf „paradiesische“ Verhältnisse, spuckten West Perth aus

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Advanced Analytics | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Advanced Analytics | Analytics
Cornelius Kimmer 0
Edge Analytics - So kommt Analytics in den Truck (Teil 3) HEUTE: Konfiguration der Software

ODER: Wie erstelle ich ein Edge Analytics Case auf Basis von SAS ESP, SAS Streamviewer und eines Modelltrucks? Das beschreibe ich in Teil 3. Rückblick: Im ersten Teil wurden die Idee und der Inhalt der SAS Streaming-Analytics-Demo beschrieben. Im zweiten Teil sind die einzelnen technischen Komponenten sowie die Software aufgelistet. Im

Advanced Analytics | Analytics | Internet of Things
Samuel Blanquet 0
The factory of the future is not a low-cost proof-of-concept — but proof-of concept is possible

Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to

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