Advanced Analytics

Move beyond spreadsheets to data mining, forecasting, optimization – and more

Advanced Analytics | Analytics | Data Visualization
Thomas Bodenmüller-Dodek 0
Blogparade: MyParadise Found – Finden Sie Ihr persönliches Paradies!

Blogparade startet: Vor Kurzem wurde ja bereits der analytisch beste Ort der Welt gefunden und gekürt. Dazu hat SAS aus fast 150.000 Orten in rund 200 Ländern jede Menge Daten gesammelt und mit modernsten Machine-Learning-Verfahren ausgewertet. Rund 100 sogenannte Prädiktoren, also mögliche Einflussgrößen auf „paradiesische“ Verhältnisse, spuckten West Perth aus

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Advanced Analytics | Analytics | Internet of Things
Cornelius Kimmer 0
Edge Analytics - So kommt Analytics in den Truck (Teil 3) HEUTE: Konfiguration der Software

ODER: Wie erstelle ich ein Edge Analytics Case auf Basis von SAS ESP, SAS Streamviewer und eines Modelltrucks? Das beschreibe ich in Teil 3. Rückblick: Im ersten Teil wurden die Idee und der Inhalt der SAS Streaming-Analytics-Demo beschrieben. Im zweiten Teil sind die einzelnen technischen Komponenten sowie die Software aufgelistet. Im

Advanced Analytics | Analytics | Internet of Things
Samuel Blanquet 0
The factory of the future is not a low-cost proof-of-concept — but proof-of concept is possible

Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to

Advanced Analytics | Analytics
Morten Krogh Danielsen 0
Datadrevet ledelse skal bekæmpe uønskede infektioner

Uønskede sygehusinfektioner er et område, som både klinikere og politikere tager meget alvorligt i Region Syddanmark. Og ikke nok med det. Regionen præsenterer nu konkrete handleplaner og udbreder et system, der styrker forebygggelse og behandling af uønskede infektioner på samtlige sygehuse i regionen ved brug af datadrevet ledelse. Jeg har

Advanced Analytics | Customer Intelligence | Machine Learning
Maarten Oosten 0
Bots, collusion and accountability in pricing

In the recent article, “Price-bots can collude against consumers,” the Economist discusses the consumer effects of prices set by price-bots. The article starts with an example of gasoline pricing strategies on Martha’s Vineyard. With a small number of gas stations on the island, the price-bots can cover all competitor prices frequently

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Kadir Dindar 0
First things first: Marketing needs data integration in order to benefit from AI

There is a huge amount of buzz and excitement about at the moment, all centering on the potential for artificial intelligence (AI) to transform marketing.  For example, the EIU reports that executives were on board. Three quarters of those surveyed, were reported to be expecting AI to be used in their

Advanced Analytics
Rick Wicklin 0
The singular value decomposition: A fundamental technique in multivariate data analysis

The singular value decomposition (SVD) could be called the "billion-dollar algorithm" since it provides the mathematical basis for many modern algorithms in data science, including text mining, recommender systems (think Netflix and Amazon), image processing, and classification problems. Although the SVD was mathematically discovered in the late 1800s, computers have

Advanced Analytics | Analytics
Tuba Islam 0
Passion and Trust: Improving Developer’s Experience for the Rise of the Analytics Economy

To have a strong position in the analytics economy, the applications for high performance analytics need to be accessible and embeddable. Therefore, developer experience is becoming more and more important. Analytics developers have become the new customers for many technology organisations. Their experience influence decisions and shape the way analytics is

Advanced Analytics | Analytics
SAS Visual Analytics: Hallo Emilia – Goodbye Daniel

Die Geburtenrate in Deutschland befindet sich derzeit auf dem höchsten Niveau seit 33 Jahren. Eine erfreuliche Entwicklung, und zugleich stellt es Eltern vor die schwere Entscheidung, welchen Namen der Nachwuchs tragen soll. Zahlreiche Webseiten und Bücher bieten Hitlisten und Namensbeschreibungen an, um die Auswahl zu erleichtern. Oder sollte man das

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