Author

Waynette Tubbs
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Editor, Marketing Editorial

Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.

Artificial Intelligence | Innovation
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Cracking the recausticizing code: How Georgia-Pacific stabilizes centuries-old process with AI

Recausticizing is the beating heart of pulp production. Sure, it’s chemistry, too, but it’s anything but boring science. For Georgia-Pacific, mastering this heartbeat’s rhythm has meant protecting profits, safeguarding quality and rewriting what’s possible on the mill floor. Georgia-Pacific, one of the world’s largest manufacturers of tissue, pulp, packaging and

Advanced Analytics | Artificial Intelligence | Innovation
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Quantum computing and AI: The future of problem-solving

Imagine a not-so-distant future where quantum computing reshapes our approach to solving some of businesses’ and society’s most pressing issues. This isn’t fantasy. Just as nuclear energy, 3D printing and gene therapy transitioned from science fiction to scientific reality, quantum computing is on the brink of becoming the next transformative

Analytics
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Chasing analytic talent

Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before they ask for it. To provide those kinds of personalized products and services, brands have to collect and analyze huge quantities of customer and industry

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