Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 2]

Competition in customer experience management has never been as challenging as it is now. Customers spend more money in aggregate, but less per brand. The average size of a single purchase has decreased, partly because competitive offers are just one click away. Predicting offer relevance to potential (and existing) customers plays a

Customer Intelligence
Tiffany Carpenter 0
5 ways your digital analytics strategy is hindering your customer experience

These days, an ever-increasing number of customer interactions are taking place over digital channels and every single digital interaction offers an incredible source of customer intelligence for organisations to tap into. With every visit, customers leave a valuable trail of digital breadcrumbs. These breadcrumbs give organisations the ability to follow

Customer Intelligence | Students & Educators
Harry Clarke 0
The marketing best practices that drive student and financial value in higher education

In my previous post, “Why personalising the student experience is critical to higher education’s viability," we examined the role customer intelligence can play in driving value for universities and students across the higher education journey. Specifically, analytics has a vital role to play in helping decision makers, particularly marketers, to

Artificial Intelligence | Customer Intelligence
Tiffany Carpenter 0
Is artificial intelligence the future of customer experience?

Artificial Intelligence (AI) has caught everyone's attention in recent years, mainly because of its disrupting nature which gives it enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) is an area that offers immense opportunity for organisations to differentiate. Welcome to the experience economy

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

Artificial Intelligence | Customer Intelligence
Gerhard Svolba 0
Real-Time Scoring und Customer Behavior Analysis: Das konnte Frau Cerny schon in den 1970er Jahren!

Nicht erst im Zeitalter von künstlicher Intelligenz (KI) und Real-Time Decision Engines werden historische und aktuelle Verhaltensweisen von Kunden analysiert. Die Praxis, anhand dieser Informationen Entscheidungen zu treffen und sie in Echtzeit auf die Kundeninteraktion anzuwenden, gab es bereits in den 1970er-Jahren. Frau Cerny betrieb den Lebensmittelladen im Wohnhaus meiner

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1]

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision,

Artificial Intelligence | Customer Intelligence
Gerhard Svolba 0
Real-Time Scoring and Customer Behaviour Analysis Are Not New! Mrs. Cerny Applied These Methods Decades Ago

The epoch of artificial intelligence and real-time decision engines is not the first time that historical and actual behaviour of customers has been tracked and analysed. The practice of making decisions based on these findings and applying them in real time to customer interactions was already going on in the

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3]

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of

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