Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
Sharad Saxena 0
Assessing classifier performance based on a profit matrix in SAS Viya

The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.

Analytics | Customer Intelligence
Agustina Di Genaro 0
Maximizar conversión: La importancia de tener una Visión 360 de tus clientes

Actualmente los consumidores se encuentran con muchísima información desperdigada en todos los canales de comunicación. Existen: los clientes 100% digitales, aquellos que solicitan recomendaciones, los que realizan un mix a la hora de elegir entre visualizar los servicios/productos de manera presencial y luego buscar precios de manera online, aquellos que

Analytics | Customer Intelligence
Artur Szymanski 0
Jak analityka wspiera telekomy w obszarze personalizacji relacji z klientami?

W poprzednim artykule wspominałem, że niezbędnym elementem koncepcji hiper-personalizacji komunikacji z klientami jest analityka. Gdy umiemy już zbierać i identyfikować kluczowe wydarzenia w życiu klienta, a także mamy gotowe repozytorium reakcji na te sygnały, potrzebujemy mechanizmu, który podejmie decyzję komu, kiedy i jaką ofertę zakomunikować, w jaki sposób i w

Customer Intelligence
Artur Szymanski 0
Personalizacja kontaktów pomiędzy klientem a operatorem

Doświadczenie klienta jako wyróżnik Operatorzy telekomunikacyjni stosują różne metody, aby wyróżnić się na mocno konkurencyjnym rynku i przyciągnąć klientów. Mogą np. konkurować kształtem oferty – niższą ceną, bogatszym pakietem usług lub produktem/usługą, których nie ma w ofercie  innych operatorów. Kolejnym sposobem jest uzyskanie przewagi technologicznej i tym samym zapewnienie klientom

Analytics | Customer Intelligence | Data Management
Ana Beotas 0
Retail: Claves para liderar la experiencia CX en el entorno físico y digital

A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia

Customer Intelligence
Simone Bervig 0
As estratégias vencedoras dos líderes de experiência do cliente

Em anos recentes e especialmente depois da aceleração no e-commerce ocasionada pela Covid-19, evoluir abordagens em experiência do cliente (CX) se tornou prioritário para organizações de sucesso. A IDC prevê que investimentos globais em tecnologias nesta frente, que permitem geração de insights em tempo real e marketing personalizado, devem chegar

Analytics | Customer Intelligence | Data Visualization | Marketing
Charlie Chase 0
How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

Analytics | Customer Intelligence | Learn SAS | Students & Educators
Alex Coop 0
Hooked on data science: gamification drives engagement among students and trainees

While studying business intelligence as an undergraduate student at business school HEC Montreal, Camille Duchesne encountered Cortex, an analytics simulation that pits participants against each other to develop the most accurate models for a particular task. In this case, the simulation supports a fictional charity by predicting which subjects from

Analytics | Artificial Intelligence | Customer Intelligence | SAS Events | Work & Life at SAS
Elizabeth Bautista 0
Curiosidad, hacia el balance personal y profesional de las mujeres

“No tengo talentos especiales, pero sí soy profundamente curioso”. -Albert Einstein Los seres humanos somos curiosos por naturaleza. Siempre hemos querido conocer cómo funcionan las cosas, hemos creado las herramientas para modificar nuestro entorno y analizado la información a nuestro alcance para llevar al nivel de evolución en el que

Customer Intelligence
Marta Prus-Wojciuk 0
The transformation of customer relationships in the insurance industry

The relationship between insurance companies and their clients has always been tricky due to several factors. But just like any other sector today, insurance organizations are transforming with digital technologies – and these solutions are customer-centric. What’s in store for customer relationships in the insurance industry? Keep on reading to

Advanced Analytics | Analytics | Customer Intelligence
Andrew Fowkes 0
Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Lisa Loftis 0
Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

Analytics | Customer Intelligence
Victoria Silva 0
Especialistas de mercado discutem sobre o futuro tecnológico do setor de varejo no Retail Summit 2021

Em painel de encerramento no evento, os executivos Paulo Sérgio Silva, fundador e diretor-executivo da Rock On Advisors; Marcos Hamsi, vice-presidente de TI da Martin-Brower, e Marcos Peron, head de TI da AMPM/Ipiranga, discutiram sobre o futuro do setor varejista frente às novas tecnologias e a transformação digital, com moderação

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Fraud & Security Intelligence | Machine Learning
Alice Correa 0
Executivo da Via Varejo fala em palestra no Retail Summit 2021 sobre a transformação digital no setor

Com metáforas interessantes, comparando dados e tecnologia com fazendas e foguetes, Kendji Wolf se orgulha dos algoritmos e das conquistas na Via Varejo. Atualmente a companhia conta com a Via Hubby, que administra toda parte tecnológica da empresa, como sistemas, arquitetura e dados. O executivo abre um parênteses para reflexão:

Analytics | Artificial Intelligence | Cloud | Customer Intelligence | Machine Learning | SAS Events
Alice Correa 0
Executivos falam sobre tendências para o setor de varejo no Retail Summit 2021

Vitor Vicente, head de vendas para telecom e varejo do SAS, e Eduardo Yamashita, diretor de operações do Ecossistema Gouvêa, abrem o SAS Retail Summit Brasil falando sobre as tendências para o setor de varejo. Vicente explica que a visão do SAS permeia a estratégia da digitalização em três grandes

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Leticia Medeiros 0
SAS Retail Summit 2021 traz diretora do Rappi para abordar a ascensão dos “superapps” durante a pandemia do coronavírus

Ana Szasz, diretora de Data & Insights do Rappi, iniciou sua apresentação abordando a ascensão dos superapps, como são conhecidos os aplicativos que atuam como um “centro comercial projetado dentro de uma plataforma digital”, como explicado pela executiva, durante o cenário pandêmico em que o mundo se encontra há quase

Advanced Analytics | Analytics | Cloud | Customer Intelligence | Data Management
Ricardo Salama 0
A mentalidade da jornada digital

Vivemos tempos de mudanças rápidas e intensas. As inovações tecnológicas cada vez mais impactam as vidas das pessoas e das organizações, que precisam instantaneamente acompanhar o acelerado passo da digitalização. Observamos isso como nunca antes no ano de 2020. Espelho disso foi a evolução da computação em nuvem, tecnologia que

1 2 3 12

Back to Top