Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
Oliver Börner 0
Richtige Kfz-Versicherung oder nicht …? Das zeigt sich erst, wenn was passiert

Autounfall und positives Kundenerlebnis? Wie passt das denn zusammen? Vor einigen Monaten ist es dann doch passiert: einmal unaufmerksam gewesen und Auffahrunfall in der Stadt verursacht. So ein Mist! Nicht wirklich schlimm – nur ein bisschen Blechschaden, aber super ärgerlich … Nachdem das Auto abgeschleppt und der erste Ärger verflogen

Customer Intelligence
Adrian Carr 0
Using analytics to determine best paths in customer journeys

The outbound marketing landscape, especially in the retail industry, is a challenging one. Customers are receiving multiple communications from multiple businesses, and for marketers it’s sometimes hard to understand which activity is driving results. Many retailers have a complex multichannel strategy of internet, email, direct mail, telemarketing, and catalogues. These

Customer Intelligence
Norma Suarez 0
How do you #RealTimeWithSAS?

The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning

Customer Intelligence
Norma Suarez 0
SAS is revolutionizing the real-time customer experience

Real-time customer experiences are an elusive yet coveted goal for all organizations. As competition intensifies in every single industry, organizations want to ensure they are providing customers with unforgettable results. Satisfactory is no longer enough. Not if you want your customers to come back. Forrester Principal Analyst Rusty Warner’s research

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Artificial Intelligence | Customer Intelligence
Tiffany Carpenter 0
Measuring up: robotic process automation versus real-time decision making

Editor's note: Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland sizes up the benefits of the two technologies and offers up a solution to businesses wanting the best of both. With constant pressure on profit margins, organisations need to strike a balance between improving cost efficiencies and customer

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Advanced Analytics | Customer Intelligence | Machine Learning
Maarten Oosten 0
Bots, collusion and accountability in pricing

In the recent article, “Price-bots can collude against consumers,” the Economist discusses the consumer effects of prices set by price-bots. The article starts with an example of gasoline pricing strategies on Martha’s Vineyard. With a small number of gas stations on the island, the price-bots can cover all competitor prices frequently

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