Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing

Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail —

Analytics | Customer Intelligence
In-Sung Park 0
Beyond CDP: 최적화된 개인화 마케팅을 위한 SAS CDP

지난 몇 년간, 고객 데이터 플랫폼(Customer Data Platform, 이하 CDP)과 데이터 관리 플랫폼 (Data Management Platform, 이하 DMP)이 글로벌 마케팅 트렌드로 부상하는 가운데, 국내에서도 DMP를 활용한 개인화된 디지털 광고, 고객과 마케팅 업무 지향적인 CDP를 도입하는 기업이 증가하고 있습니다. 이 같은 트렌드는 디지털 채널의 빠른 성장과 마테크(Martech, 기술적인 마케팅을 가능하게 만드는

Customer Intelligence | Fraud & Security Intelligence | Risk Management
Alexander Tikhonov 0
How banking in Russia is embracing digital transformation and resilience

It is becoming common to attribute huge changes in any sector to part of the global response to the pandemic. I’d argue that the pandemic has simply accelerated changes that were already happening in this sector. To test this hypothesis, I caught up with Alex Kwiatkowski, Principal Industry Consultant for

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a

Advanced Analytics | Analytics | Customer Intelligence
José Mutis O. 0
Conciencia situacional, ¿cómo las tecnologías exponenciales ayudan a tomar mejores decisiones frente al COVID-19?

Los gobiernos y los diferentes sectores están creando protocolos para reactivar muchas de las actividades que solíamos hacer antes de la pandemia reduciendo los riesgos. Ante esta nueva etapa de apertura y reactivación, ¿se ha puesto a pensar en el tipo de decisiones que tiene que empezar a tomar ahora?

Analytics | Artificial Intelligence | Customer Intelligence | Data for Good | Fraud & Security Intelligence | Risk Management
Bruno Maia 0
Quatro pontos importantes no uso de analytics na crise da covid-19

As soluções de analytics são muito importantes no momento em que estamos vivendo. Tanto no combate direto à proliferação do vírus e no planejamento operacional de governos e instituições de saúde, quanto como arma das empresas para passar pela crise econômica que deve vir como resultado da pandemia da covid-19,

Customer Intelligence
Jihye Yoo 0
고객 맞춤형 경험을 제공하는 멀티/옴니채널 마케팅 전략

코로나19가 전 세계로 확산하면서 기업들은 비즈니스 방식에 혁신을 더하며 디지털 마케팅에 총력을 기울이고 있습니다. 특히 고객의 필요를 예측하고 고객과 적시에 소통하기 위한 방법으로서 멀티채널 마케팅이 그 어느 때보다 중요해지고 있습니다. 이와 함께 ‘멀티채널 마케팅 허브’에 대한 관심도 높아지고 있습니다. IT 리서치 전문 기업인 가트너(Gartner)는 멀티채널 마케팅 허브를 ‘기업의 커뮤니케이션을 조율하고

Customer Intelligence | SAS Events
Shadi Shahin 0
SAS User Feedback Award winner helps drive innovation, shape SAS® 360 Engage software

SAS users help drive innovation, providing feedback on SAS products through various mediums, including customer advisory boards, communities, SASware ballot ideas and SAS Global Forum. The SAS User Feedback Award is presented annually to a user whose recommendations and insights lead to significant improvements to SAS software. This year SAS

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization
José Mutis O. 0
COVID-19 y la reactivación económica

El aprovechamiento de los datos ha demostrado ser muy importante en estos tiempos en los que cuidar la salud y tomar decisiones inteligentes ha sido la prioridad, pero lo será mucho más, ahora que los países buscan recuperar las dinámicas económicas, comerciales y sociales en el menor tiempo y de

Analytics | Customer Intelligence
José Mutis O. 0
Alianza de Innova-tsn y SAS Colombia, habilitando soluciones vanguardistas, flexibles y reales para el aprovechamiento eficaz de los datos.

La coyuntura de la pandemia y la crisis que ésta trae consigo, ha hecho que muchas familias y empresas se vean en situaciones inesperadas y debiliten la lealtad que se tienen con las empresas. Por esta razón desde SAS hemos visto en Innova-tsn un aliado clave para apoyar a las

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Antonio Calvo 0
Has social distancing affected retail personalisation?

Few of us expected to experience problems with retailers during the lockdown. Most people have, after all, been happily buying online for years. Why would anything change just because some physical shops closed for a while, or some people could not go out? However, the challenges went a bit deeper

Analytics | Customer Intelligence | Data for Good | Data Management | Work & Life at SAS
José Mutis O. 0
7 razones para disminuir la incertidumbre por el futuro de los negocios

A propósito del Global Business Barometer apoyado por SAS y The Economist). En el mundo de los negocios hay una frase atribuida a John Maxwell que aplica muy bien al momento (a este y a cualquiera): “El pesimista se queja del viento. El optimista espera que cambie. El líder arregla

Advanced Analytics | Analytics | Customer Intelligence | SAS Events
Suneel Grover 0
SAS Global Forum 2020: Hybrid marketing with SAS Customer Intelligence 360

After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we

Advanced Analytics | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML

Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence
Rodrigo Arias 0
Garantice la mejor experiencia a sus clientes a través de múltiples canales con Analítica e Inteligencia Artificial

Los negocios buscan ofrecer una experiencia continua y fluida a sus clientes. Es responsabilidad de los líderes de mercadotecnia enfocar sus esfuerzos en saber cómo aportarán este valor en la atención a sus mercados y, por consiguiente, generar nuevos ingresos, entre otros objetivos de las organizaciones, como ofrecer una experiencia

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Analytics as a guiding light

Digital transformation. Yup, I said it. It's over-hyped. But as SAS Chief Operating Officer and Chief Technology Officer Oliver Schabenberger says, "It's also real and powerful. Our world is being liquefied from physical assets into virtual assets, and analog processes into digital processes - the world is turning into bits

Analytics | Customer Intelligence | Data Management
Juan Sebastián Niño 0
Del viñedo a nuestra mesa: La ruta del vino es impactada por la analítica

Hace algunas semanas les contábamos algunos de los secretos que están utilizando los grandes del retail en Latinoamérica para mejorar la planificación de la demanda. Lo hacíamos con base en ejemplos presentados durante el NRF 2020, para muchos el principal evento de innovación y tecnología aplicadas al sector retail o

Advanced Analytics | Artificial Intelligence | Customer Intelligence
Luis Barrientos 0
IA potencia el avance de la Gestión de Riesgo hacia la Resiliencia y Optimización de la Rentabilidad del Negocio

Todos los negocios enfrentan desafíos de muy diferentes índoles, pero cuando nos referimos a aquellos que basan parte significativa de sus ingresos en el crédito - como los sectores financiero, telecomunicaciones y departamental o minorista-, éstos son los primeros en enfocar su atención y esfuerzo en alternativas creativas y hasta

Advanced Analytics | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3]

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Marketing AI vision

Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer

Analytics | Customer Intelligence
David-Alexandre Laurie 0
NRF 2020 : Quelles tendances s’annoncent prédominantes pour le retail en 2020 ?

Alors que certains annonçaient encore récemment la mort du commerce de détail en magasin, prédiction confortée par la croissance explosive d'Amazon, nous avons clairement vu se profiler une seconde vie des magasins en nous promenant dans les couloirs du Javitz Center de New York pendant la NRF 2020. Le commerce

1 2 3 4 37

Back to Top