Data Management

Blend, cleanse and prepare data for analytics, reporting or data modernization efforts

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Automated explanation and supervised segmentation

One of the wonderful aspects about my client-facing role at SAS is the breadth of audiences that I get to work with. No matter where you fall on this list: Data engineer. Business or marketing analyst. Citizen data scientist. Data scientist. Statistician. Executive. One topic is certain: We all love

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Enriching analysis with device usage data

Over the last 20+ years, global society has adopted digital devices at scale, and consumer interaction behaviors continually evolve and mature. As analysts, we're uniquely positioned to notice worldwide trends, country-specific nuances and localized market behaviors that can have significant impact on our brand's business goals. This global scope is

Advanced Analytics | Analytics | Data Management
Gustavo Guerrero 0
Operar desde la nube: más poder y agilidad

¿Por qué es hoy el mejor momento para migrar a la nube? Porque su conveniencia, ubicuidad y flexibilidad permiten que una organización siga operando sin interrupción en situaciones normales y extraordinarias, ya sea una crisis económica, política, natural o sanitaria como la actual. Pero también porque la nube ha alcanzado

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Behavioral event tracking, targeting & engagement analysis

There's no question that we're all increasingly, and often exclusively, interacting with brands digitally. Consumers are now online through countless mechanisms – from laptops and mobile apps to AI-enabled voice assistants and sensor-based wearables. Engagement is diversifying in fascinating new ways. And when organizations can't see their customers interacting in

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management
José Mutis O. 0
¿Cómo la analítica ha ayudado y ayudará a los comercios a entender los nuevos hábitos de los consumidores?

Los días de compras diferenciadas -como los días sin IVA llevados a cabo en varios países latinoamericanos y los que aún hay programados por ejemplo en Colombia para septiembre- deben dejarnos experiencias y aprendizajes. Es cierto que hay que seguir reforzando los controles de bioseguridad y que cuidar la salud

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Identity management, profiling and unified data model for hybrid marketing

Customer data platforms (CDPs), data management platforms (DMPs), people-based marketing, identity graphs, and more overlapping topics represent an important ingredient of any martech brainstorming session in 2020. As your brand spreads out across touchpoints — from web to mobile applications, as well as call centers, email and direct mail —

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Management | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Introduction to marketing data management

No matter what your brand's level of marketing maturity is, SAS can help you move from data to insight to action with rich functionality for adaptive planning, journey activation and an embedded real-time decision engine – all fueled by powerful analytics and artificial intelligence (AI) capabilities. Let's begin with a

Analytics | Data Management
Victoria Silva 0
Simon Sinek, otimista e escritor de best-sellers, palestrou sobre seu livro, “O Jogo Infinito”, na primeira edição do Virtual SAS Global Forum

No último dia (16) de junho, aconteceu a primeira edição do Virtual SAS Global Forum, principal evento global para a comunidade analítica.  Na ocasião, um dos principais destaque foi um bate-papo entre Simon Sinek, otimista e escritor de best-sellers, e Oliver Schabenberger, vice-presidente executivo, COO e CTO do SAS. A

Advanced Analytics | Analytics | Data Management | Internet of Things | Learn SAS
Oguz Bayrakdar 0
Perde arkası: Bir analitik mimarına sıkça gelen teknik sorular

Teknik mimari çeşitli bir konudur- ancak bazı sorular tekrar tekrar gündeme gelir. Altyapıyı, açık kaynak politikasını, IoT veri yönetimini, paydaş katılımını kapsayan geniş yelpazenin tamamı, kurumsal mimarların oynadığı rolün giderek daha önemli bir hale geldiğine işaret ediyor. Bu yazımda son 12 ay boyunca en sık sorulan on soru ve müşterilerime

Analytics | Data Management
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“Los analistas de datos no deben limitarse a la generación del modelo sino involucrarse en su implementación”

El gobierno de los modelos analíticos es una función cada vez más estratégica para las empresas. Para analizar su importancia hemos llevado a cabo un evento digital junto al Club Chief Data Officer (CDO) Spain & Latam. Aprovechando la ocasión entrevistamos a Silvina Arce, Co-Founder del Club Chief Data Officer

Analytics | Data Management
John Gottula 0
From 9 cows to the future of agtech

The COVID-19 pandemic challenged agriculture and supply chains, but the overarching resilience of agriculture around the world speaks to the industry's efficiency, built-in redundancy and indispensability. In the US, flourishing interactions between government, industry and academic stakeholders underscore how ag represents unity and consilience. And there may be no better

Analytics | Customer Intelligence | Data for Good | Data Management | Work & Life at SAS
José Mutis O. 0
7 razones para disminuir la incertidumbre por el futuro de los negocios

A propósito del Global Business Barometer apoyado por SAS y The Economist). En el mundo de los negocios hay una frase atribuida a John Maxwell que aplica muy bien al momento (a este y a cualquiera): “El pesimista se queja del viento. El optimista espera que cambie. El líder arregla

Data Management | Fraud & Security Intelligence
Nuth Ratanachu-ek 0
A practical guide to improve the effectiveness of watch list screening

Watch list screening has been one of the rules with highest false-positive rate. Watch list screening has been one of the pillars for know your customer (KYC) and anti-money laundering (AML) regulatory requirements since the beginning. It was introduced to prevent known criminals (or known high risk entities) from utilizing

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