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Adriana Rojas
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As Academics Alliance leader in SAS Iberia, Adriana promotes SAS partnerships with universities and other academic institutions to ensure analytics have a key role in the education of future professionals. She has developed her career in relevant IT companies, such as Symantec, Sophos, Lenovo or IBM, working as Account Manager. She had also worked previously at SAS in the Marketing area. She holds a degree in Business Administration from the Jaime I University and has specialized in HR and communications skills in the Autonóma University of Madrid.

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Adriana Rojas 0
“Los perfiles híbridos, que combinan la parte cuantitativa y de negocio, son muy atractivos para las empresas”

Las compañías son hoy más conscientes que nunca de la necesidad de basar su toma de decisiones de negocio en datos para que éstas sean lo más objetivas y fundamentadas posible. Esta tendencia está teniendo un impacto en la demanda de perfiles analíticos, capaces de interpretar los datos y extraer