Zeynep Salman is a credit risk professional with direct experience managing originations, customer management and collections teams for consumer and small business portfolios. She joined SAS in 2022 and is currently leading risk decisioning advisory activities across EMEA. Zeynep is passionate about driving automation, seamless customer experiences, convergence of credit and fraud evaluations across customer lifecycle, AI driven customer engagements and working with clients to support near and long-term strategic roadmaps to drive value. Before joining SAS, Zeynep held many key roles at financial institutions such as Citibank, HSBC, Toyota Finance and UniCredit, as well as software vendors such as FICO.