Blogs

Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence

David WallaceMay 31, 2018 0

How are banks using real-time customer analytics to improve the customer experience?

We asked banking leaders. Here’s a sneak peek of our findings in advance of our June 12 webinar How important is customer experience in banking today? Very. It's the number one business challenge banks face, surpassing even regulatory compliance, because it links directly to revenue. And the stakes are only

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Customer Intelligence

Suneel GroverMay 30, 2018 0

SAS Customer Intelligence 360: Goals, propensity models, and machine learning

Why does your organization’s website or mobile app exist? What are you hoping to accomplish with your business by being digital? What are the most important priorities for your digital presence? Here are three goals that most organizations share: Sell more stuff. Make marketing more effective. Delight customers. Goals are

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Analytics | Customer Intelligence

Hidden Insights: How analytics-driven customer experience supports business growth

Andreas HeizMay 29, 2018 0

How analytics-driven customer experience supports business growth

Customer experience is the most important element of any business. Get that right, and all the rest will follow. Businesses should focus on creating great customer experiences because they will drive customer loyalty and retention, and ultimately deliver and improve business profitability. Analytics is key to this process because it

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Customer Intelligence

Provide a seamless, compelling and engaging customer experience

Philip ReschkeMay 28, 2018 0

4 guiding principles on how to execute on your digitised business strategy – Part 2

Rethink the way you run your business Irrespective of which digital business model works for your organisation, there are four guiding principles that you should adhere to as you execute on your digitised business strategy: Provide seamless, compelling and engaging customer experiences Optimise processes and improve employee experiences to deliver

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Analytics | Customer Intelligence

Customer Experience

Andreas HeizMay 25, 2018 0

Wachstumsmotor fürs Business: die analytisch gesteuerte Customer Experience

Customer Experience entscheidet über den Geschäftserfolg – und zwar in jeder Branche. Für Unternehmen, die das verstanden haben, ergibt sich der Rest wie von selbst. Das positive Kundenerlebnis sollte immer im Fokus stehen, denn es ist die Bedingung für Kundentreue und -bindung – und kann letztlich den Umsatz erhöhen. Der

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Analytics | Customer Intelligence

Customer Experience

Oliver BörnerMay 24, 2018 0

Wir meinen es nur gut …

Ich sehe es vor meinem geistigen Auge … … den Head of Customer Experience, wie er mir das mit seinem treusten Blick entgegnet, als ich leicht aufbegehrte, dass ich auch beim 385. Mal keinen neuen Kredit oder Auslandsreiseversicherung oder, oder, oder kaufen wollte … Strategieberater sind sich einig: Customer Experience

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Analytics | Customer Intelligence | Internet of Things

Power plug of electric car -- close up man's hand holding 3 pin power plug of a blue electric car

Lonnie MillerMay 23, 2018 0

Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

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Energy & Utilities | Manufacturing

Customer Intelligence

Suneel GroverMay 23, 2018 0

SAS Customer Intelligence 360: Path analysis for re-engagement

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is

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Customer Intelligence

The global economy becomes increasingly digital

Philip ReschkeMay 22, 2018 0

5 strategic dimensions that will make you succeed in the digital world - Part 1

As the global economy becomes increasingly digital, the underpinning technologies are dramatically altering the power balance between companies and their customers. While the customer benefits from the access to information and choice between offerings, digital technologies will also significantly improve the performance of well managed organisations. Every business, large or

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Customer Intelligence

Suneel GroverMay 17, 2018 0

SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

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Customer Intelligence | Internet of Things

New ways for insurance with smarter and more connected technology

Mike TurnerMay 16, 2018 0

New ways for insurance with smarter and more connected technology

A new world has opened up in insurance, as the Internet of Things (IoT) changes how insurers and individuals operate. The transition towards a preventative business model is almost inevitable as technology becomes more connected and smarter. Insurance companies cannot afford to ignore the arrival of the IoT, or they

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Advanced Analytics | Analytics | Customer Intelligence | Internet of Things

Héctor CoboMay 15, 2018 0

Anticipar y no reaccionar, las ventajas de una cadena de suministro efectiva

Sábado por la tarde. Un aficionado al futbol visita la tienda de conveniencia más cercana para comprar todo lo necesario para disfrutar el partido de su equipo favorito: botanas, comida, bebidas. Recorre los pasillos, pero no encuentra todo lo que quiere. Pregunta al dependiente; éste le responde que algunos de

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Manufacturing | Retail

Customer Intelligence

Jeff DeMossMay 15, 2018 0

Purpose-driven marketing planning with SAS Customer Intelligence 360

Editor's note: Learn more about SAS 360 Plan, the latest addition to the SAS Customer Intelligence 360 solution. We all know that digital platforms have transformed the role of marketing in the last few years; however, in many organizations, marketing operations hasn’t kept pace with that innovation. Marketers need to be

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Customer Intelligence

Hidden Insights: A conversation around customers: How to provide a great customer experience

Maria Jose MenendezMay 11, 2018 0

A conversation around customers: How to provide a great customer experience

Today’s customers are online 24/7 and expect personalized experiences in all interactions regardless of the channel they use to communicate with your brand. You, as an organization, have to create satisfying customer experiences by delivering the next best action based on the customer’s priorities. The question is: why is data

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Analytics | Customer Intelligence

Hidden Insights: Can telcos get customer engagement right?

Mari Nilsson BjörkmanMay 10, 2018 0

Can telcos get customer engagement right?

More than three-quarters of companies are still unable to integrate customer insights in real time. In practical terms, this means that their customer experience is likely to be less than ideal – and that is likely to cost these companies money. The cost of poor customer experience Figures from Gartner

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Analytics | Artificial Intelligence | Customer Intelligence

Don’t blame the bot! AI and the human factor

Rene van der Laan

Rene van der LaanMay 8, 2018 0

Don’t blame the bot! AI and the human factor

When I talk about marketing with my customers and at events, I discuss how analytics, including using artificial intelligence ( AI ) and machine learning, can drive improved customer experience. I often say that without analytics, marketing departments might as well just go home. Technology, data and insights In today’s

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Analytics | Customer Intelligence

GastbeiträgeApril 24, 2018 0

Ob Fußball oder Marketing: Die richtige Taktik ist entscheidend!

Im heutigen Gastbeitrag geht Robert Schumacher, Director Business Development gateB darauf ein, wie sich mit den Herausforderungen bei digitalen Marketingprojekten umgehen lässt. Ich nehme die Antwort gleich vorweg. Es gibt keine One-Size-Fits-All-Lösung. Beispiel Fußball: Die eine Taktik kann heute funktionieren und morgen – bei Regen, veränderter Team-Konstellation und neuem Gegner

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

John HawkinsApril 13, 2018 0

Energy and electricity, market disruption and new dynamics

There is general agreement that the electricity and energy market is changing in a wide variety of ways. There is, however, less agreement on the likely effects of these changes. This makes it extremely hard for energy companies to know precisely where to target investment, but there are ways of

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Energy & Utilities

Customer Intelligence

Suneel GroverApril 6, 2018 0

SAS 360 Discover: Enhance your marketing automation platform

In May of 2016, I expressed my personal excitement for the release of SAS 360 Discover to the SAS platform, and the subject of predictive marketing analytics. Since then, I have worked with brands across industries like sports, non-profits, and financial services to learn about valuable use cases. Before diving

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Customer Intelligence | SAS Events

Larry LaRussoApril 5, 2018 0

Keys to building a successful and future-proof omni-channel customer experience

Sebastian Dziadkowiec and Piotr Czetwertynski presented the talk “An Agile Approach to Building an Omni-Channel Customer Experience” at SAS Global Forum 2018. Keys to building a successful and future-proof omni-channel customer experience Most organizations acknowledge that building a seamless and consistent customer experience is critical to long-term success. The big question is:

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Analytics | Customer Intelligence

Ioannis Stavridis

Ioannis StavridisApril 3, 2018 0

Erfahrungen der Commerzbank mit der Digitalisierung

In meinem letzten Blogbeitrag habe ich mit Anja Stolz, CMO bei der Commerzbank, über die Bedeutung von Kundenzufriedenheit und Kundenbeziehungen im Bankenwesen gesprochen. In diesem Beitrag führen wir unsere Diskussion fort und behandeln die Erfahrungen des Teams um Anja Stolz im Hinblick auf die Digitalisierung. Welche Lehren hat es daraus

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Advanced Analytics | Customer Intelligence

Lessons from digitisation: The importance of customer experience in banking

Ioannis Stavridis

Ioannis StavridisMarch 26, 2018 0

Lessons from digitisation: The experience of Commerzbank

In my last post, I talked to Anja Stolz, CMO of Commerzbank, about the importance of customer experience in banking, and how making human connections can be one of the most vital elements. This post continues our discussion, and explores Anja’s team’s experience of digitisation, and the lessons that they

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Analytics | Customer Intelligence

Analytics-as-a-Service

Ioannis Stavridis

Ioannis StavridisMarch 26, 2018 0

Kundennähe, Spezialisierung und Wandel: Warum beim Marketing von Banken vor allem das Nutzererlebnis zählt

Das Banking verändert sich zunehmend. Das gilt ganz besonders für das Marketing. Anja Stolz, CMO bei der Commerzbank in Frankfurt, gibt im Interview einen Einblick in die Rolle des CMO bei diesem Transformationsprozess. Außerdem erklärt sie, wie wichtig die Customer Experience inzwischen als Marketing-Tool ist. Frau Stolz, welche Trends werden

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Analytics | Customer Intelligence

GastbeiträgeMarch 22, 2018 0

CRM: automatisiert, personalisiert, intelligent

Heute beschreibt CINTELLIC in einem Gastbeitrag, wie CRM durch ein Höchstmaß an Personalisierung und Automatisierung optimiert werden kann. 2018 werden sich drei spannende Megatrends im CRM weiterentwickeln: künstliche Intelligenz (KI), datengetriebene Personalisierung und Automatisierung von Kundeninteraktionen. Heutzutage entscheiden Kunden selbstbestimmt und in Realtime, wann und über welche Kanäle sie sich

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Customer Intelligence

Richard GrackMarch 21, 2018 0

Six factors that determine customer intelligence project success

Having been involved in some capacity in more than 100 Customer Intelligence (CI) sales and implementation cycles, one of the most common questions perspective clients ask me is: “What do we need to do to make this project successful?” Over the years, I have distilled six themes that ultimately determine

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Customer Intelligence

Anonymous customers

Dariusz Jańczuk

Dariusz JańczukMarch 20, 2018 0

Are anonymous customers really unknown customers?

For many people, digital reality has permanently changed the way they buy things. With no limitations in accessing offers from different retailers, those who resist this trend are increasingly harder to find.

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Advanced Analytics | Customer Intelligence

How marketing in banking is about experience

Ioannis Stavridis

Ioannis StavridisMarch 16, 2018 0

Customer focus, differentiation and change: How marketing in banking is about experience

The banking industry is changing, and this seems to be having a particular effect in the marketing area. I caught up with Anja Stolz, CMO at Commerzbank in Frankfurt, to talk about how she sees her role, and the importance of customer experience as a marketing tool. What are your

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Customer Intelligence

Andrew FowkesMarch 9, 2018 0

Three things retail winners are doing right now

Eidtor's note: Andrew Fowkes, Head of Retail Centre of Excellence at SAS UK & Ireland, explores the factors driving some retailers to excel and others to fail in a complex environment A stark polarisation is now emerging between winners and losers on the high street. Companies that have focused on

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Customer Intelligence

Scott Calderwood

Scott CalderwoodMarch 8, 2018 0

Using SAS at SAS: The power of web optimization with SAS Customer Intelligence 360

Author's note: A special thanks to Mark Korey and Laura Maroglou who generously provided their expertise in creating the use case for this post. On any given month, several million visitors come to the SAS web – whether it’s www.sas.com, support.sas.com, blogs.sas.com or communities.sas.com. The one thing that these millions

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