Learn how marketing analytics is redefining the customer experience
Cybercriminals are licking their lips at the prospect of businesses moving more of their services online. Machine learning can help your company keep the fraudsters at bay.
La gran velocidad con la que se propagó el COVID-19 a lo largo del primer trimestre del año provocó cambios radicales en el comportamiento y hábitos de los consumidores: hoy se enfocan principalmente en satisfacer sus necesidades más apremiantes, dejando en segundo plano la adquisición de productos o servicios que
After careful consideration of the evolving COVID-19 situation, SAS made the decision in March to cancel the in-person SAS Global Forum 2020 conference in Washington, DC. The health and well-being of SAS customers and employees was the company's top priority in making that decision, and while it's unfortunate that we
In February, SAS was recognized as a Leader in the 2020 Gartner Magic Quadrant for Data Science & Machine Learning Platforms report. SAS is the only vendor to be a leader in this report for all seven years of its existence. According to us, the topic of the research is
Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are
Customer experience is a team sport - insurance industry claims processing
Los negocios buscan ofrecer una experiencia continua y fluida a sus clientes. Es responsabilidad de los líderes de mercadotecnia enfocar sus esfuerzos en saber cómo aportarán este valor en la atención a sus mercados y, por consiguiente, generar nuevos ingresos, entre otros objetivos de las organizaciones, como ofrecer una experiencia
Digital transformation. Yup, I said it. It's over-hyped. But as SAS Chief Operating Officer and Chief Technology Officer Oliver Schabenberger says, "It's also real and powerful. Our world is being liquefied from physical assets into virtual assets, and analog processes into digital processes - the world is turning into bits
And as survey fatigue kicks in, challenges in customer satisfaction and NPS scoring abound: will data be still representative or will it become increasingly biased?
Hace algunas semanas les contábamos algunos de los secretos que están utilizando los grandes del retail en Latinoamérica para mejorar la planificación de la demanda. Lo hacíamos con base en ejemplos presentados durante el NRF 2020, para muchos el principal evento de innovación y tecnología aplicadas al sector retail o
Todos los negocios enfrentan desafíos de muy diferentes índoles, pero cuando nos referimos a aquellos que basan parte significativa de sus ingresos en el crédito - como los sectores financiero, telecomunicaciones y departamental o minorista-, éstos son los primeros en enfocar su atención y esfuerzo en alternativas creativas y hasta
In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must
Your brand is customer journey obsessed, and every interaction with your company provides a potential opportunity to make an intelligent decision, deepen engagement and meet conversion goals. The hype of martech innovation in 2020 is continuing to elevate, and every technology vendor is claiming the following statement: "Bolster the customer
Alors que certains annonçaient encore récemment la mort du commerce de détail en magasin, prédiction confortée par la croissance explosive d'Amazon, nous avons clairement vu se profiler une seconde vie des magasins en nous promenant dans les couloirs du Javitz Center de New York pendant la NRF 2020. Le commerce
El 2020 inició con la realización del NRF 2020, para muchos el principal evento de innovación y tecnología aplicadas al sector retail o comercio minorista en el mundo. Más allá de visiones como las del Experience 2030, The Future of Customer Experience is now o de charlas y exposiciones inspiradoras
Despite all the handwringing by marketers and advertisers, Google’s latest move to phase out Chrome’s third-party cookie support -- "in two years” -- is not a new one. Apple released Intelligent Tracking Prevention for its Safari browser in 2017 to prevent third parties from tracking users for over 24 hours
This blog continues the conversation and about why innovations succeed or fail, and the importance of both timing and chance.
Some business models will segment the worth of their customers into categories that will often give different levels of service to the more “higher worth” customers. The metric most often used for that is called Customer Lifetime Value (CLV). CLV is simply a balance sheet look at the total cost spent versus the total revenue earned over a customer’s projected tenure or “life.”
In the US, we often notice that what starts in California will eventually spread to the rest of the country. Whether it's related to fashion, culture or legal issues, if it starts in the golden state there's a good chance it will spread east in the US. On June 28, 2018, California Governor
I caught up with Ioannis Tsiliras, Director at OTE-COSMOTE, to discuss innovation, real-time and customer contact.
A tecnologia moderna mudou a maneira como as marcas e os consumidores se conectam. Como será a experiência do cliente em 2030? De que forma vão as marcas evoluir para satisfazer as expectativas dos futuros consumidores? Estas são algumas das questões abordadas num estudo recente intitulado "Experience 2030: The Future
Gastbeitrag von Christina Eckhardt, CINTELLIC Consulting Group, über die richtige Implentierung von CRM-Strategien.
앞으로 10년 뒤, 2030년에는 어떤 브랜드가 살아남아 성장을 지속할 수 있을까요? SAS와 글로벌 시장조사기관 퓨처럼 리서치(Futurum Research)는 SAS 애널리틱스 익스피리언스 2019에서 ‘2030년 고객 경험의 미래(Experience 2030: The Future of Customer Experience)’ 설문조사 보고서를 발표했습니다. 다니엘 뉴먼(Daniel Newman) 퓨처럼 리서치 수석분석가 겸 창립 파트너는 더 많은 권한을 갖게 된(empowered) 소비자가 새롭게
A major UK insurance company used text analytics to categorise complaints.
#Amazon forced retailers to find new ways to attract their customers. How can artificial intelligence help #retailers to adress their group?
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
Por Sandra Hernández *Post basado en la presentación de Wilson Raj en SAS Forum Colombia “No sé qué decir en realidad. Tres minutos para la mayor batalla de nuestras vidas. Todo se reduce a hoy: o nos jugamos como equipo o nos desmoronamos. Jugada a jugada, pulgada a pulgada hasta
A relação do SAS com o Banco Totta & Açores – que entretanto se fundiu com o Banco Santander, dando origem ao Banco Santander Totta, uma das maiores instituições financeiras a atuar em Portugal – data de 1998, com sete users PC e a implementação do SAS Warehouse Administrator. Nos
Taking a decision is easy. However, living with the outcome might be problematic because every decision is a choice that leads us to an action that will affect others. And trust – what about this elemental human feeling? As children, we trust our parents. This kind of trust forms the
Los seres humanos tenemos una característica –entre muchas que nos hacen únicos– que requiere de la comprensión de nuestros interlocutores para causar el efecto deseado: somos capaces de decir una cosa queriendo expresar un sentimiento completamente diferente. Lo llamamos sarcasmo, ironía o mordacidad. Pero, si a veces es difícil para
