Artificial Intelligence | Customer Intelligence | Students & Educators

Mayra PedrazaOctober 23, 2018 0

Data, models and accountability;

Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in

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English

Analytics | Artificial Intelligence | Customer Intelligence

Gustavo GutmanOctober 19, 2018 0

¿Cómo enfrentar la recesión a partir de los datos?

En situaciones donde la reducción de costos es un imperativo y las empresas carecen de presupuestos óptimos, los datos se vuelven aún más importantes de lo que eran antes de una recesión de datos. Priorizar libera resultados reales, y analizar la información de manera correcta se convierte en un punto clave. Determinar y definir qué clientes tienen mayor probabilidad

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Spanish

Communications

Artificial Intelligence | Customer Intelligence

Paul RidgeOctober 16, 2018 0

Why analytics alone can’t deliver customer-centric insurance

Enterprisewide analytics and AI have the power to prepare insurers for a customer-centric future and transform the relationship with policyholders. But will only a handful realise that their current approach to analytics leaves them poorly prepared for the challenge? As I noted in my previous post, success in the new

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English

Insurance

Analytics | Artificial Intelligence | Customer Intelligence

Pedro Felipe CerónOctober 12, 2018 0

Ciudades conectadas, el camino hacia ciudades inteligentes

En los últimos 25 años las ciudades colombianas han venido expandiendo su territorio y han aumentado su demanda de recursos naturales y servicios vitales. Esto lo sustentan las cifras del DANE que muestran que en 2017, 76% de la población colombiana se concentró en ciudades frente a un 24% que

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Spanish

Communications | Life Sciences

Customer Intelligence | Data Management

Paul RidgeOctober 11, 2018 0

How insurers can enter the era of customer-centricity

The people, the homes and the businesses you protect are all changing. Technological advancements mean we can now command Alexa or Siri to write a shopping list by speaking to a box in the corner of the kitchen. Or talk to the delivery guy waiting on our doorstep from another

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English

Insurance

Advanced Analytics | Customer Intelligence | Data Visualization

Suneel GroverOctober 11, 2018 0

SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web

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English

Analytics | Customer Intelligence

Greg HeidrickOctober 11, 2018 0

Retailers: is your customer experience strategy working?

Smart retailers know that omnichannel customer experience isn't just about marketing anymore.  It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive

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English

Retail

Artificial Intelligence | Customer Intelligence

SAS KoreaOctober 10, 2018 0

인공지능(AI), 새로운 마케팅 파트너로 떠오르다!

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Korean

Analytics | Customer Intelligence

Rosanda Milatovic SkoricOctober 3, 2018 0

Why context is critical in real-time analytics

Marketing is going through a period of fundamental change, where things are very different than 10 years ago. Customers have higher expectations for their interactions – whether by phone, online or in person. They also want increasingly personalized experiences and offers. Fortunately, the vast majority are also willing to provide

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English

Customer Intelligence

Alanna HowardOctober 2, 2018 0

Using SAS at SAS: A new user's perspective on SAS Customer Intelligence 360

For those new to SAS Customer Intelligence 360, its functionality can seem vast, but I found it easy to jump in and get started. With this cloud-based software you can combine multiple data sources to create a full picture of your site visitors and better know your customers. SAS Customer

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English

Analytics | Artificial Intelligence | Customer Intelligence

SAS KoreaSeptember 28, 2018 0

인공지능(AI) 챗봇은 고객 서비스를 어떻게 변화시킬까요?

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Korean

Customer Intelligence

Ashutosh KumarSeptember 26, 2018 0

Why customer journey design matters (and having analytics at its heart matters, too)

Marketing has changed and continues to change. Some of this is because of technology, but mostly it is the result of evolving customer expectations. Isolated customer interactions, however good, do not create a great customer experience. As isolated events, in fact, they may have a low level of influence on

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English

Analytics | Customer Intelligence | SAS Events

Stephanie DiRicoSeptember 21, 2018 0

Don't just do digital. Be digital.

If you were to ask Tricia Wang, PhD, about real business growth, she would tell you that it lies outside the boundaries of the known. Not everything valuable is measurable, she would say. And big data is hiding new customers in the market from you. Wang is more than just

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 21, 2018 0

Customer journey optimization – The brain

My first post on customer journey optimization set the scene by introducing the concept of marketing as a game to be won. The rules to this game are complex, some are known, and others can be learned. Above all, the game is built on a shifting landscape of customer, competitor

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 14, 2018 0

Reinforcement learning brings AI to customer journeys

In my previous post I wrote about the Atari video game, Breakout, and how an AI technique (reinforcement learning, or RL) outperformed a human player. I also drew an analogy between Breakout and customer journey optimization. In Breakout, the environment is what you see on the screen – the blocks,

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 10, 2018 0

AI-based customer journey optimization

The customer journey is at the forefront of every discussion about modern marketing. The idea that customers move in premeditated or, at the very least, marketer-meditated paths between well-defined states is alluring (and comforting) to a marketing professional. Of course, even a cursory examination of a web path analytics (Sankey)

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English

Analytics | Customer Intelligence

Tiffany CarpenterSeptember 5, 2018 0

Why your marketing attribution approach probably needs an overhaul

Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted

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English

Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunAugust 30, 2018 0

디지털 시대 핵심 전략 ‘실시간 마케팅’ 구현하기

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Korean

Retail

Analytics | Customer Intelligence

Kleber WedemannAugust 16, 2018 0

Los datos, fundamento para generar una comunicación que conecte con sus clientes

Con los años, y debido a la amplia oferta de ciertos productos y servicios, el reto de llegar a nuevos clientes y fidelizar a los actuales ha crecido. Esto ha llevado a las empresas a buscar diferentes tecnologías que les permitan saber más de sus clientes. Dicha adopción, en la

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Spanish

Banking | Communications | Education

Customer Intelligence

Liliana BaoAugust 16, 2018 0

“Llegó un cliente ¡¿Qué le digo?!”

Desde que me mudé a media cuadra de una estación de servicios, descubrí que una tienda 24hs de autoservicio se convirtió en mi kiosko, mi almacén, mi oficina, mi cafetería, mi restaurante, ¡y hasta mi farmacia a veces! Basta con pasar por la puerta, para que la cajera me salude

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Spanish

Customer Intelligence

Wilson RajAugust 10, 2018 0

Who owns real-time customer interactions in the C-suite?

With analytics, brands can see the world as their customers do ‒ and shape real-time customer interactions accordingly. And according to latest Harvard Business Review Analytics Services Report, Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience, real-time analytics is a critical enabler. The report is

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English

Customer Intelligence

Ana HidalgoAugust 10, 2018 0

Más vale llegar a tiempo que ser invitado

Como soy una persona afortunada, en ocasiones llego de forma no planificada a algún lugar justo en el momento en el que están a punto de descorchar un buen vino, por conversar acerca de algo que me interesa mucho o en el momento exacto en que regalan algo que me

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Spanish

Customer Intelligence

Oliver BörnerAugust 9, 2018 0

Wir wollen wie Amazon sein!

Interessanterweise sprachen mich in den letzten Monaten viele Unternehmen der unterschiedlichsten Branchen an und erzählten mir, dass sie sich eben nicht an den „Leuchtturm“-Beispielen ihrer eigenen Branche messen lassen wollen, sondern am „besten Unternehmen in Bezug auf ein herausragendes Kundenerlebnis“. Kurz: Sie wollen so sein wie Amazon. Es sieht wirklich

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German

Analytics | Customer Intelligence | Internet of Things

Sandra HernandezAugust 2, 2018 0

El CMO, retado a reinventarse frente a consumidores más educados, diversos e influyentes

La evolución tecnológica a la que nos enfrentamos a diario ha generado grandes cambios en los hábitos de consumo. Estas transformaciones han llevado a las organizaciones a atravesar por un momento en el que si no evolucionan no podrán optimizar, por ejemplo, la experiencia al cliente que ofrecen, y de

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Spanish

Banking | Communications

Analytics | Customer Intelligence

Tiffany CarpenterJuly 31, 2018 0

Chasing shadows: Building a better view of the customer

In what Forrester describes as “the age of the customer,” customer experience has become the decisive differentiator between brands. Consumers want fast, easy access to information and personalised experiences unique to them. Knowing your customers’ preferences, habits and behaviours needs to be a top priority for every company. However, a

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English

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverJuly 18, 2018 0

SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 1]

In a previous posting, SAS Customer Intelligence 360 was highlighted in the context of delivering relevant product, service, and content recommendations using automated machine learning within digital experiences. Shifting gears, SAS recognizes there are different user segments for our platform. This post will focus on building custom analytical recommendation models

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English

Customer Intelligence

Suneel GroverJuly 13, 2018 0

SAS Customer Intelligence 360: The Digital Shapeshifter of Recommendation Systems [Part 2]

In part one of this blog posting series, we took an introductory tour of recommendation systems, digital marketing, and SAS Customer Intelligence 360. Helping users of your website or mobile properties find items of interest is useful in almost any situation. This is why the concept of personalized marketing is

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English

Analytics | Customer Intelligence

David PopeJuly 5, 2018 0

Analytics use cases for utilities: Customer analytics

Our company talks to utilities all over the world about the value of analytics and "the digital utility," and we share analytics use cases across: assets and operations; customers; portfolio; and corporate operations (see diagram below). In this third post of my four-part series, I'll highlight a customer analytics use case. Customer

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English

Energy & Utilities

Advanced Analytics | Customer Intelligence

Tiffany CarpenterJuly 5, 2018 0

Stop gazing in the rear-view mirror to compete on customer experience

While most organisations claim to want to compete on customer experience, our research shows that most organisations are unable to use analytics to predict customer needs. In the Age of Now, where consumers have more choices than ever and their expectations of brands are higher than ever, customer experience and

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English

Analytics | Customer Intelligence | Internet of Things | Machine Learning

Max ArdigòJune 27, 2018 0

Machine learning to (re)learn about the consumer's genome

An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,

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English

Retail