Analytics | Customer Intelligence

E.G.NadhanNovember 9, 2018 0

The customer will always be right with open analytics

Emerging technologies enable retailers to differentiate with data and analytics that enhance the customer experience. In four key ways, retailers can partner with the analytics using data associated with past and present interactions and, through systemic innovation capitalize on future customer interactions.

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English

Retail

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverNovember 9, 2018 0

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 3]

In parts one and two of this blog posting series, we introduced machine learning models and the complexity that comes along with their extraordinary predictive abilities. Following this, we defined interpretability within machine learning, made the case for why we need it, and where it applies. In part three of

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English

Analytics | Customer Intelligence

Daniel PoulsenNovember 8, 2018 0

4 ideas for crafting superior customer experience within B2B

As recent studies have shown, customer experiences within B2B are not living up to the expectations customers have from B2C. With clear benefits such as optimised lead generation, improved loyalty and retention, reduced cost to serve, and stronger organic reach, it is surprising B2C best practices have not yet rubbed

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English

Customer Intelligence

Malcolm LightbodyNovember 7, 2018 0

Segment comparisons – Seeing is believing but measuring is knowing

How different is different? Descriptive analytics is powerful. You get to see your data and seeing is believing as they say. But blindly believing what you see is not always the best strategy. Asking someone else if they see what you see helps but is still subjective. Objectivity starts with

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English

Customer Intelligence

Laura MaroglouNovember 6, 2018 0

Using SAS at SAS: How content targeting drives better UX

The only constant is change – Heraclitus As online user behavior continues to evolve, user expectations are growing as well. More and more, users expect to be known; thus, web personalization and targeted content are becoming mission critical and an expectation, not an exception. Using SAS Customer Intelligence 360, we

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English

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverNovember 5, 2018 0

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 2]

In part one of this blog posting series, we introduced machine learning models as a multifaceted and evolving topic. The complexity that gives extraordinary predictive abilities also makes these models challenging to understand. They generally don’t provide a clear explanation, and brands experimenting with machine learning are questioning whether they

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English

Analytics | Artificial Intelligence | Customer Intelligence

Reece CliffordNovember 2, 2018 0

CDP or not to be? That is the question

The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question

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English

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverNovember 1, 2018 0

SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1]

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines

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English

Customer Intelligence

Malcolm LightbodyOctober 29, 2018 0

Better product-centric recommendations using SAS Customer Intelligence 360

In an earlier blog post my colleague, Suneel Grover, wrote about how to take advantage of the product recommendations technology implemented in SAS Customer Intelligence 360. He noted that two methods are implemented behind the scenes, a visitor-centric and a product (or item)-centric approach. And most importantly, while some sophisticated

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English

Customer Intelligence

Malcolm LightbodyOctober 24, 2018 0

How hybrid recommendations improve SAS Customer Intelligence 360 results

Recommendation systems work best when you can provide them with as many relevant examples as possible. On the other hand, increasing the number of products or offers leads to recommendation blind spots, especially early on in training the system. This cold-start problem is a challenge for most recommendation systems. SAS

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English

Artificial Intelligence | Customer Intelligence

SAS KoreaOctober 24, 2018 0

인공지능(AI) 강화학습, 고객 여정 최적화의 필수 요소로 자리잡다!

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Korean

Artificial Intelligence | Customer Intelligence | Students & Educators

Mayra PedrazaOctober 23, 2018 0

Data, models and accountability;

Developments in artificial intelligence (AI) are expected to change the world of work across the board. We have already witnessed the impact on marketing communication endeavours and strategies. The ripples spreading across the water include ethical issues and questions of accountability. I caught up with Anabel Gutiérrez, Senior Lecturer in

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English

Analytics | Artificial Intelligence | Customer Intelligence

Gustavo GutmanOctober 19, 2018 0

¿Cómo enfrentar la recesión a partir de los datos?

En situaciones donde la reducción de costos es un imperativo y las empresas carecen de presupuestos óptimos, los datos se vuelven aún más importantes de lo que eran antes de una recesión de datos. Priorizar libera resultados reales, y analizar la información de manera correcta se convierte en un punto clave. Determinar y definir qué clientes tienen mayor probabilidad

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Spanish

Communications

Artificial Intelligence | Customer Intelligence

Paul RidgeOctober 16, 2018 0

Why analytics alone can’t deliver customer-centric insurance

Enterprisewide analytics and AI have the power to prepare insurers for a customer-centric future and transform the relationship with policyholders. But will only a handful realise that their current approach to analytics leaves them poorly prepared for the challenge? As I noted in my previous post, success in the new

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English

Insurance

Analytics | Artificial Intelligence | Customer Intelligence

Pedro Felipe CerónOctober 12, 2018 0

Ciudades conectadas, el camino hacia ciudades inteligentes

En los últimos 25 años las ciudades colombianas han venido expandiendo su territorio y han aumentado su demanda de recursos naturales y servicios vitales. Esto lo sustentan las cifras del DANE que muestran que en 2017, 76% de la población colombiana se concentró en ciudades frente a un 24% que

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Spanish

Communications | Life Sciences

Customer Intelligence | Data Management

Paul RidgeOctober 11, 2018 0

How insurers can enter the era of customer-centricity

The people, the homes and the businesses you protect are all changing. Technological advancements mean we can now command Alexa or Siri to write a shopping list by speaking to a box in the corner of the kitchen. Or talk to the delivery guy waiting on our doorstep from another

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English

Insurance

Advanced Analytics | Customer Intelligence | Data Visualization

Suneel GroverOctober 11, 2018 0

SAS Customer Intelligence 360: Visual forecasting, traffic acquisition, and digital media

Every brand offers a digital experience for a reason. But to achieve on your mission, raising awareness and attracting visitors through online media is critical. No visitors? Game over. Let’s dive into a business case using website visitor data to sas.com. Suppose that a manager asks: What did our web

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English

Analytics | Customer Intelligence

Greg HeidrickOctober 11, 2018 0

Retailers: is your customer experience strategy working?

Smart retailers know that omnichannel customer experience isn't just about marketing anymore.  It’s about bridging all your digital and physical channels to recognize customers wherever they are, collecting data and understanding the retail customer’s purchasing journey. By taking customer data, product data, and supply chain data - and applying predictive and prescriptive

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English

Retail

Artificial Intelligence | Customer Intelligence

SAS KoreaOctober 10, 2018 0

인공지능(AI), 새로운 마케팅 파트너로 떠오르다!

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Korean

Analytics | Customer Intelligence

Rosanda Milatovic SkoricOctober 3, 2018 0

Why context is critical in real-time analytics

Marketing is going through a period of fundamental change, where things are very different than 10 years ago. Customers have higher expectations for their interactions – whether by phone, online or in person. They also want increasingly personalized experiences and offers. Fortunately, the vast majority are also willing to provide

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English

Customer Intelligence

Alanna HowardOctober 2, 2018 0

Using SAS at SAS: A new user's perspective on SAS Customer Intelligence 360

For those new to SAS Customer Intelligence 360, its functionality can seem vast, but I found it easy to jump in and get started. With this cloud-based software you can combine multiple data sources to create a full picture of your site visitors and better know your customers. SAS Customer

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English

Analytics | Artificial Intelligence | Customer Intelligence

SAS KoreaSeptember 28, 2018 0

인공지능(AI) 챗봇은 고객 서비스를 어떻게 변화시킬까요?

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Korean

Customer Intelligence

Ashutosh KumarSeptember 26, 2018 0

Why customer journey design matters (and having analytics at its heart matters, too)

Marketing has changed and continues to change. Some of this is because of technology, but mostly it is the result of evolving customer expectations. Isolated customer interactions, however good, do not create a great customer experience. As isolated events, in fact, they may have a low level of influence on

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English

Analytics | Customer Intelligence | SAS Events

Stephanie DiRicoSeptember 21, 2018 0

Don't just do digital. Be digital.

If you were to ask Tricia Wang, PhD, about real business growth, she would tell you that it lies outside the boundaries of the known. Not everything valuable is measurable, she would say. And big data is hiding new customers in the market from you. Wang is more than just

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 21, 2018 0

Customer journey optimization – The brain

My first post on customer journey optimization set the scene by introducing the concept of marketing as a game to be won. The rules to this game are complex, some are known, and others can be learned. Above all, the game is built on a shifting landscape of customer, competitor

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 14, 2018 0

Reinforcement learning brings AI to customer journeys

In my previous post I wrote about the Atari video game, Breakout, and how an AI technique (reinforcement learning, or RL) outperformed a human player. I also drew an analogy between Breakout and customer journey optimization. In Breakout, the environment is what you see on the screen – the blocks,

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 10, 2018 0

AI-based customer journey optimization

The customer journey is at the forefront of every discussion about modern marketing. The idea that customers move in premeditated or, at the very least, marketer-meditated paths between well-defined states is alluring (and comforting) to a marketing professional. Of course, even a cursory examination of a web path analytics (Sankey)

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English

Analytics | Customer Intelligence

Tiffany CarpenterSeptember 5, 2018 0

Why your marketing attribution approach probably needs an overhaul

Back in the early 1900s, Philadelphia retailer John Wanamaker supposedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.” Wanamaker’s dilemma was that although he knew that traditional advertising of the time – newspapers, billboards, posters and the like – resulted

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English

Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunAugust 30, 2018 0

디지털 시대 핵심 전략 ‘실시간 마케팅’ 구현하기

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Korean

Retail

Analytics | Customer Intelligence

Kleber WedemannAugust 16, 2018 0

Los datos, fundamento para generar una comunicación que conecte con sus clientes

Con los años, y debido a la amplia oferta de ciertos productos y servicios, el reto de llegar a nuevos clientes y fidelizar a los actuales ha crecido. Esto ha llevado a las empresas a buscar diferentes tecnologías que les permitan saber más de sus clientes. Dicha adopción, en la

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Spanish

Banking | Communications | Education