SAS Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Héctor CoboNovember 8, 2022 0

¿Están escuchando las empresas las historia que cuentan sus datos?

Estamos en la recta final de 2022, un año de grandes desafíos, pero también de oportunidades relevantes para las organizaciones de todo el mundo. Durante más de dos años, su fortaleza y resiliencia pasaron duras pruebas y hoy están aplicando las lecciones aprendidas para retornar su camino hacia el crecimiento

Spanish

Communications

Analytics | Customer Intelligence | Marketing

Jonathan MoranOctober 19, 2022 0

Are you ready for MadTech? 3 tips to help you prepare

If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing

English

Analytics | Artificial Intelligence | Customer Intelligence

Stefan BorensjöOctober 19, 2022 0

How to navigate supply chain risk scenarios

How can retailers start to navigate the current market volatility and risks and mitigate supply chain disruption?

English

Retail

Analytics | Customer Intelligence | Data Management

Ana BeotasOctober 18, 2022 0

Retail: Claves para liderar la experiencia CX en el entorno físico y digital

A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia

SAS Spain | Spanish

Retail

Customer Intelligence

Simone BervigOctober 10, 2022 0

As estratégias vencedoras dos líderes de experiência do cliente

Em anos recentes e especialmente depois da aceleração no e-commerce ocasionada pela Covid-19, evoluir abordagens em experiência do cliente (CX) se tornou prioritário para organizações de sucesso. A IDC prevê que investimentos globais em tecnologias nesta frente, que permitem geração de insights em tempo real e marketing personalizado, devem chegar

Brazilian Portuguese

Analytics | Customer Intelligence | Data Visualization | Marketing

Charlie ChaseJune 30, 2022 0

How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

English

AgTech | Manufacturing | Retail

Customer Intelligence

Cornelia ReitingerMay 12, 2022 0

Analyzing the data of an evolving video streaming service ecosystem

Broadband has become widely available and 5G is up and running in many countries, meaning more and more people have access to the internet via different platforms. With good quality internet connections either at home or via mobile connections, consumer behaviour has changed rapidly. Those who have been in digital

English

Retail

Customer Intelligence

Jason BurkeMay 11, 2022 0

Aligning strategic considerations with customer expectations

How is SAS positioned to support the strategic goals of Retail & Consumer Goods businesses?

English

Analytics | Customer Intelligence

Nihan YamiApril 6, 2022 0

Navigating to CX excellence

Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key

English

Analytics | Customer Intelligence | Learn SAS | Students & Educators

Alex CoopMarch 21, 2022 0

Hooked on data science: gamification drives engagement among students and trainees

While studying business intelligence as an undergraduate student at business school HEC Montreal, Camille Duchesne encountered Cortex, an analytics simulation that pits participants against each other to develop the most accurate models for a particular task. In this case, the simulation supports a fictional charity by predicting which subjects from

English

Education

Advanced Analytics | Customer Intelligence

Diego RivasMarch 9, 2022 0

¿Importa más el precio o la experiencia de cliente en el sector Seguros?

En el sector Seguros el precio es fundamental. Se trata de un tipo de productos que los clientes saben que es necesario contratar, pero esperan no tener que usarlos nunca, por lo que, en teoría y tradicionalmente, quieren pagar por ellos lo menos posible. Por su parte, las compañías de

SAS Spain

Insurance

Analytics | Artificial Intelligence | Customer Intelligence | SAS Events | Work & Life at SAS

Elizabeth BautistaFebruary 25, 2022 0

Curiosidad, hacia el balance personal y profesional de las mujeres

“No tengo talentos especiales, pero sí soy profundamente curioso”. -Albert Einstein Los seres humanos somos curiosos por naturaleza. Siempre hemos querido conocer cómo funcionan las cosas, hemos creado las herramientas para modificar nuestro entorno y analizado la información a nuestro alcance para llevar al nivel de evolución en el que

Spanish

Customer Intelligence

Marta Prus-WojciukDecember 20, 2021 0

The transformation of customer relationships in the insurance industry

The relationship between insurance companies and their clients has always been tricky due to several factors. But just like any other sector today, insurance organizations are transforming with digital technologies – and these solutions are customer-centric. What’s in store for customer relationships in the insurance industry? Keep on reading to

English

Insurance

Advanced Analytics | Analytics | Customer Intelligence

Andrew FowkesDecember 10, 2021 0

Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

English

Retail

Customer Intelligence

Allan Lezcano MølgaardDecember 9, 2021 0

Imitation is the sincerest form of flattery

I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not

English

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

English

Analytics | Customer Intelligence

Sandra HernandezNovember 29, 2021 0

Más marketing analítico para impactar la tendencia phygital

Según explica el sitio especializado Marketing4ecommerce, “el término phygital hace referencia a la conexión de dos entornos: el online y el offline (physical o físico + digital: phygital). En concreto, habla de integrar lo mejor del mundo físico y del digital para así crear un ecosistema de comunicación dinámico entre

Spanish

Communications

Analytics | Customer Intelligence

Victoria SilvaOctober 27, 2021 0

Especialistas de mercado discutem sobre o futuro tecnológico do setor de varejo no Retail Summit 2021

Em painel de encerramento no evento, os executivos Paulo Sérgio Silva, fundador e diretor-executivo da Rock On Advisors; Marcos Hamsi, vice-presidente de TI da Martin-Brower, e Marcos Peron, head de TI da AMPM/Ipiranga, discutiram sobre o futuro do setor varejista frente às novas tecnologias e a transformação digital, com moderação

Brazilian Portuguese

Retail

Alice CorreaOctober 27, 2021 0

Executivo da Via Varejo fala em palestra no Retail Summit 2021 sobre a transformação digital no setor

Com metáforas interessantes, comparando dados e tecnologia com fazendas e foguetes, Kendji Wolf se orgulha dos algoritmos e das conquistas na Via Varejo. Atualmente a companhia conta com a Via Hubby, que administra toda parte tecnológica da empresa, como sistemas, arquitetura e dados. O executivo abre um parênteses para reflexão:

Brazilian Portuguese

Retail

Alice CorreaOctober 27, 2021 0

Executivos falam sobre tendências para o setor de varejo no Retail Summit 2021

Vitor Vicente, head de vendas para telecom e varejo do SAS, e Eduardo Yamashita, diretor de operações do Ecossistema Gouvêa, abrem o SAS Retail Summit Brasil falando sobre as tendências para o setor de varejo. Vicente explica que a visão do SAS permeia a estratégia da digitalização em três grandes

Brazilian Portuguese

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Leticia MedeirosOctober 26, 2021 0

SAS Retail Summit 2021 traz diretora do Rappi para abordar a ascensão dos “superapps” durante a pandemia do coronavírus

Ana Szasz, diretora de Data & Insights do Rappi, iniciou sua apresentação abordando a ascensão dos superapps, como são conhecidos os aplicativos que atuam como um “centro comercial projetado dentro de uma plataforma digital”, como explicado pela executiva, durante o cenário pandêmico em que o mundo se encontra há quase

Brazilian Portuguese

Retail

Analytics | Customer Intelligence | SAS Events

Alena TsishchankaOctober 5, 2021 0

Let's continue to rock: The complete vision quartet for insurance

An ideal quartet formation of a rock band consists of a voice, an electric guitar, a bass, and a drum kit. What else do we need to enjoy our favorite tunes and get inspired? There's another great quartet that could bring you fresh ideas and that is the insurance industry.

English

Insurance

Advanced Analytics | Analytics | Cloud | Customer Intelligence | Data Management

Ricardo SalamaSeptember 30, 2021 0

A mentalidade da jornada digital

Vivemos tempos de mudanças rápidas e intensas. As inovações tecnológicas cada vez mais impactam as vidas das pessoas e das organizações, que precisam instantaneamente acompanhar o acelerado passo da digitalização. Observamos isso como nunca antes no ano de 2020. Espelho disso foi a evolução da computação em nuvem, tecnologia que

Brazilian Portuguese

Analytics | Customer Intelligence

Allan Lezcano MølgaardSeptember 22, 2021 0

When 'rip and replace' is confronted with 'integrate and enhance'

Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable

English

Advanced Analytics | Customer Intelligence | Machine Learning | Risk Management

Waldemar RazikSeptember 21, 2021 0

Actuarial Transformation and Execution at Speed guarantee Competitive Pricing in Insurance

Actuarial practice has always been analytical—so how much is advanced analytics disrupting this element of insurance? We discussed this issue in a recent #SASchat. The importance of competitive pricing Analytics is now being used in more and more areas in insurance, and particularly to tailor pricing more precisely to customers’

English

Insurance

Analytics | Customer Intelligence

Steve PerksSeptember 7, 2021 0

Batch AND real-time marketing analytics, instead of batch OR real-time

Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are

English

Analytics | Cloud | Customer Intelligence

Juan RodriguezSeptember 6, 2021 0

El potencial de los datos en el sector financiero

El sector financiero es uno de los que ha alcanzado una mayor madurez en cuanto a su transformación digital y la pandemia del Covid no ha hecho sino acelerar este proceso. De acuerdo a nuestro informe Experiencia interrumpida: ¿continua el Covid-19 cambiando el comportamiento del cliente?, antes de la pandemia

SAS Spain

Banking

Analytics | Customer Intelligence | SAS Events

Jim HarrisJuly 21, 2021 0

Building for the digital future of service

The evolution of service is simplicity and clarity. Build for the digital future of service today.

English

Banking

Analytics | Customer Intelligence

Business Analytics PortugalJuly 20, 2021 0

Os dados como meio para tomar decisiões e melhorar a experiência do cliente

Frequentemente ouvimos falar de transformação digital e digitalização. O certo é que, entre ser uma empresa digital e ser uma entidade que toma decisões cem por cento baseadas em dados e em conhecimento empírico, há um longo caminho a percorrer, principalmente se não contarmos com as ferramentas adequadas. Por mais

English | Portuguese

Retail

Analytics | Artificial Intelligence | Customer Intelligence | Internet of Things

Fernanda BenhamiJuly 12, 2021 0

Telecom: servicios de excelencia en tiempo real, la conexión directa con el cliente

Es evidente que las empresas de las telecomunicaciones operan hoy en un entorno complicado que las obliga a tomar decisiones estratégicas importantes que van a definir su negocio en el futuro. Específicamente, son cuatro los factores que influyen en dicho contexto y que tienen un peso significativo en el momento

Spanish

Communications

Previous 1 2 3 4 5 … 13 Next