Blogs

Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence

Customer Experience

Oliver BörnerMay 24, 2018 0

Wir meinen es nur gut …

Ich sehe es vor meinem geistigen Auge … … den Head of Customer Experience, wie er mir das mit seinem treusten Blick entgegnet, als ich leicht aufbegehrte, dass ich auch beim 385. Mal keinen neuen Kredit oder Auslandsreiseversicherung oder, oder, oder kaufen wollte … Strategieberater sind sich einig: Customer Experience

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Analytics | Customer Intelligence | Internet of Things

Power plug of electric car -- close up man's hand holding 3 pin power plug of a blue electric car

Lonnie MillerMay 23, 2018 0

Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

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Energy & Utilities | Manufacturing

Customer Intelligence

Suneel GroverMay 23, 2018 0

SAS Customer Intelligence 360: Path analysis for re-engagement

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is

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Customer Intelligence

The global economy becomes increasingly digital

Philip ReschkeMay 22, 2018 0

5 strategic dimensions that will make you succeed in the digital world - Part 1

As the global economy becomes increasingly digital, the underpinning technologies are dramatically altering the power balance between companies and their customers. While the customer benefits from the access to information and choice between offerings, digital technologies will also significantly improve the performance of well managed organisations. Every business, large or

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Customer Intelligence

Suneel GroverMay 17, 2018 0

SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

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Customer Intelligence | Internet of Things

New ways for insurance with smarter and more connected technology

Mike TurnerMay 16, 2018 0

New ways for insurance with smarter and more connected technology

A new world has opened up in insurance, as the Internet of Things (IoT) changes how insurers and individuals operate. The transition towards a preventative business model is almost inevitable as technology becomes more connected and smarter. Insurance companies cannot afford to ignore the arrival of the IoT, or they

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Advanced Analytics | Analytics | Customer Intelligence | Internet of Things

Héctor CoboMay 15, 2018 0

Anticipar y no reaccionar, las ventajas de una cadena de suministro efectiva

Sábado por la tarde. Un aficionado al futbol visita la tienda de conveniencia más cercana para comprar todo lo necesario para disfrutar el partido de su equipo favorito: botanas, comida, bebidas. Recorre los pasillos, pero no encuentra todo lo que quiere. Pregunta al dependiente; éste le responde que algunos de

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Manufacturing | Retail

Customer Intelligence

Jeff DeMossMay 15, 2018 0

Purpose-driven marketing planning with SAS Customer Intelligence 360

Editor's note: Learn more about SAS 360 Plan, the latest addition to the SAS Customer Intelligence 360 solution. We all know that digital platforms have transformed the role of marketing in the last few years; however, in many organizations, marketing operations hasn’t kept pace with that innovation. Marketers need to be

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Analytics | Customer Intelligence

Hidden Insights: A conversation around customers: How to provide a great customer experience

Maria Jose MenendezMay 11, 2018 0

A conversation around customers: How to provide a great customer experience

Today’s customers are online 24/7 and expect personalized experiences in all interactions regardless of the channel they use to communicate with your brand. You, as an organization, have to create satisfying customer experiences by delivering the next best action based on the customer’s priorities. The question is: why is data

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Analytics | Customer Intelligence

Hidden Insights: Can telcos get customer engagement right?

Mari Nilsson BjörkmanMay 10, 2018 0

Can telcos get customer engagement right?

More than three-quarters of companies are still unable to integrate customer insights in real time. In practical terms, this means that their customer experience is likely to be less than ideal – and that is likely to cost these companies money. The cost of poor customer experience Figures from Gartner

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Analytics | Artificial Intelligence | Customer Intelligence

Don’t blame the bot! AI and the human factor

Rene van der Laan

Rene van der LaanMay 8, 2018 0

Don’t blame the bot! AI and the human factor

When I talk about marketing with my customers and at events, I discuss how analytics, including using artificial intelligence ( AI ) and machine learning, can drive improved customer experience. I often say that without analytics, marketing departments might as well just go home. Technology, data and insights In today’s

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Analytics | Customer Intelligence

GastbeiträgeApril 24, 2018 0

Ob Fußball oder Marketing: Die richtige Taktik ist entscheidend!

Im heutigen Gastbeitrag geht Robert Schumacher, Director Business Development gateB darauf ein, wie sich mit den Herausforderungen bei digitalen Marketingprojekten umgehen lässt. Ich nehme die Antwort gleich vorweg. Es gibt keine One-Size-Fits-All-Lösung. Beispiel Fußball: Die eine Taktik kann heute funktionieren und morgen – bei Regen, veränderter Team-Konstellation und neuem Gegner

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Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

John HawkinsApril 13, 2018 0

Energy and electricity, market disruption and new dynamics

There is general agreement that the electricity and energy market is changing in a wide variety of ways. There is, however, less agreement on the likely effects of these changes. This makes it extremely hard for energy companies to know precisely where to target investment, but there are ways of

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Energy & Utilities

Customer Intelligence

Suneel GroverApril 6, 2018 0

SAS 360 Discover: Enhance your marketing automation platform

In May of 2016, I expressed my personal excitement for the release of SAS 360 Discover to the SAS platform, and the subject of predictive marketing analytics. Since then, I have worked with brands across industries like sports, non-profits, and financial services to learn about valuable use cases. Before diving

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Customer Intelligence | SAS Events

Larry LaRussoApril 5, 2018 0

Keys to building a successful and future-proof omni-channel customer experience

Sebastian Dziadkowiec and Piotr Czetwertynski presented the talk “An Agile Approach to Building an Omni-Channel Customer Experience” at SAS Global Forum 2018. Keys to building a successful and future-proof omni-channel customer experience Most organizations acknowledge that building a seamless and consistent customer experience is critical to long-term success. The big question is:

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Analytics | Customer Intelligence

Ioannis Stavridis

Ioannis StavridisApril 3, 2018 0

Erfahrungen der Commerzbank mit der Digitalisierung

In meinem letzten Blogbeitrag habe ich mit Anja Stolz, CMO bei der Commerzbank, über die Bedeutung von Kundenzufriedenheit und Kundenbeziehungen im Bankenwesen gesprochen. In diesem Beitrag führen wir unsere Diskussion fort und behandeln die Erfahrungen des Teams um Anja Stolz im Hinblick auf die Digitalisierung. Welche Lehren hat es daraus

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Advanced Analytics | Customer Intelligence

Lessons from digitisation: The importance of customer experience in banking

Ioannis Stavridis

Ioannis StavridisMarch 26, 2018 0

Lessons from digitisation: The experience of Commerzbank

In my last post, I talked to Anja Stolz, CMO of Commerzbank, about the importance of customer experience in banking, and how making human connections can be one of the most vital elements. This post continues our discussion, and explores Anja’s team’s experience of digitisation, and the lessons that they

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Analytics | Customer Intelligence

Analytics-as-a-Service

Ioannis Stavridis

Ioannis StavridisMarch 26, 2018 0

Kundennähe, Spezialisierung und Wandel: Warum beim Marketing von Banken vor allem das Nutzererlebnis zählt

Das Banking verändert sich zunehmend. Das gilt ganz besonders für das Marketing. Anja Stolz, CMO bei der Commerzbank in Frankfurt, gibt im Interview einen Einblick in die Rolle des CMO bei diesem Transformationsprozess. Außerdem erklärt sie, wie wichtig die Customer Experience inzwischen als Marketing-Tool ist. Frau Stolz, welche Trends werden

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Analytics | Customer Intelligence

GastbeiträgeMarch 22, 2018 0

CRM: automatisiert, personalisiert, intelligent

Heute beschreibt CINTELLIC in einem Gastbeitrag, wie CRM durch ein Höchstmaß an Personalisierung und Automatisierung optimiert werden kann. 2018 werden sich drei spannende Megatrends im CRM weiterentwickeln: künstliche Intelligenz (KI), datengetriebene Personalisierung und Automatisierung von Kundeninteraktionen. Heutzutage entscheiden Kunden selbstbestimmt und in Realtime, wann und über welche Kanäle sie sich

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Customer Intelligence

Richard GrackMarch 21, 2018 0

Six factors that determine customer intelligence project success

Having been involved in some capacity in more than 100 Customer Intelligence (CI) sales and implementation cycles, one of the most common questions perspective clients ask me is: “What do we need to do to make this project successful?” Over the years, I have distilled six themes that ultimately determine

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Analytics | Customer Intelligence

Anonymous customers

Dariusz Jańczuk

Dariusz JańczukMarch 20, 2018 0

Are anonymous customers really unknown customers?

For many people, digital reality has permanently changed the way they buy things. With no limitations in accessing offers from different retailers, those who resist this trend are increasingly harder to find.

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Advanced Analytics | Customer Intelligence

How marketing in banking is about experience

Ioannis Stavridis

Ioannis StavridisMarch 16, 2018 0

Customer focus, differentiation and change: How marketing in banking is about experience

The banking industry is changing, and this seems to be having a particular effect in the marketing area. I caught up with Anja Stolz, CMO at Commerzbank in Frankfurt, to talk about how she sees her role, and the importance of customer experience as a marketing tool. What are your

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Customer Intelligence

Andrew FowkesMarch 9, 2018 0

Three things retail winners are doing right now

Eidtor's note: Andrew Fowkes, Head of Retail Centre of Excellence at SAS UK & Ireland, explores the factors driving some retailers to excel and others to fail in a complex environment A stark polarisation is now emerging between winners and losers on the high street. Companies that have focused on

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Customer Intelligence

Scott Calderwood

Scott CalderwoodMarch 8, 2018 0

Using SAS at SAS: The power of web optimization with SAS Customer Intelligence 360

Author's note: A special thanks to Mark Korey and Laura Maroglou who generously provided their expertise in creating the use case for this post. On any given month, several million visitors come to the SAS web – whether it’s www.sas.com, support.sas.com, blogs.sas.com or communities.sas.com. The one thing that these millions

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Analytics | Customer Intelligence | Data Visualization

Analítica omnnicanal

Gustavo GutmanFebruary 26, 2018 0

La analítica al servicio de la experiencia de cliente, repiense su negocio

Los insights de los clientes probablemente sean el instrumento más efectivo para lograr el awareness que desea una marca. Según Gartner, “solo el 23% de las compañías son capaces de integrar insights de clientes en sus operaciones”. Un cliente satisfecho comparte en promedio con 6 personas sus experiencias de compra,

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Analytics | Customer Intelligence

Telecom use cases in customer experience management

Matthieu JoostenFebruary 23, 2018 0

Can telecommunications players work across the network and marketing divide?

"OH, East is East, and West is West, and never the twain shall meet" When Rudyard Kipling published his famous “The Ballad of East and West” in 1889 , he probably wasn’t thinking of the Marketing and the Network departments of a telecom operator. Yet this telco twain, too, hardly meets. Locked

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Customer Intelligence

positive customer experience

Oliver BörnerFebruary 20, 2018 0

Positive Customer Experience: Is this really the same for customers and businesses?

Company vision and mission statements relating to customers often tend to be similar. They use the same phrases, and the meaning boils down to: “We want to put the customer at the center and offer him a positive customer experience.” Excellent! But. This 1) is nothing new and 2) sounds

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Analytics | Customer Intelligence

Klient anonimowy

Dariusz Jańczuk

Dariusz JańczukFebruary 15, 2018 0

Klient anonimowy, ale czy faktycznie nieznany?

Cyfrowa rzeczywistość już na stałe zmieniła sposób kupowania wielu osób. Brak ograniczeń w dostępie do ofert licznych sklepów i firm usługowych powoduje, że coraz trudniej znaleźć przeciwników tego kierunku zmian.

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Analytics | Customer Intelligence

Mauricio GonzálezFebruary 6, 2018 0

La economía analítica conecta a consumidores y retailers

Imaginemos lo que se podría hacer si pudiésemos entrar en la mente de un comprador y conocer a detalle sus gustos, patrones de compra y estados de ánimo. Y a partir de esa información presentarle de inmediato productos y ofertas que satisfagan sus necesidades y se adecuen a su estilo

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