SAS Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Agustina Di GenaroFebruary 14, 2023 0

El Papel Fundamental del CDP en las Organizaciones

¿Qué desafíos y avances traerá este 2023? Nadie lo sabe con certeza. El mundo ha experimentado disrupciones y cambios radicales en los últimos años y este 2023 no será la excepción. Por ello es vital que las organizaciones entiendan cómo la tecnología traerá beneficios al crecimiento de su marca. Existen

Spanish

Advanced Analytics | Analytics | Customer Intelligence

Cristian FigueroaJanuary 17, 2023 0

Relaciones más personales, la vía para optimizar la experiencia de los clientes

Para millones de personas, además de obtener los servicios y productos que prefieren, la experiencia que les puedan ofrecer las marcas es cada vez más relevante y puede marcar la diferencia entre seguir siendo leales a ellas o abandonarlas. Hoy, las organizaciones están conscientes de esto, por lo que

Spanish

Retail

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning

The analytical advantage: Peering into the future of manufacturing

Mirian HerráezDecember 14, 2022 0

La experiencia del cliente como clave diferenciadora en la digitalización del Sector Asegurador

Tal y como comentamos durante el evento realizado con Expansión y McKinsey en nuestras oficinas, en el contexto de incertidumbre actual, las aseguradoras han tenido que subirse al tren de la digitalización para seguir creciendo. La crisis del COVID como acelerador de la digitalización en el sector seguros En un

SAS Spain | Spanish

Insurance

Analytics | Customer Intelligence | Marketing

Jenn ChaseDecember 2, 2022 0

How to create a world-class customer experience with data

If you're a marketer, you've likely heard the words "customer experience" tossed about for years. All the buzz is for a good reason: Positive customer experience (CX) increases profitability and improves employee engagement. But amid the spotlight on CX, many marketers are missing a key strategic element necessary to make

English

Customer Intelligence

Sharad SaxenaNovember 30, 2022 0

Assessing classifier performance based on a profit matrix in SAS Viya

The ultimate objective of a churn model is preventing churn by making a retention offer. To determine reasonable values for profit and loss information, consider the outcomes and the actions that you would take given knowledge of these outcomes. For example, the marketing department of a telecommunications company wants to offer a discount to people who are no longer on a fixed-term contract. To prevent churn, the company is willing to make an offer in exchange for a one-year contract extension.

English

Analytics | Customer Intelligence

Agustina Di GenaroNovember 29, 2022 0

Maximizar conversión: La importancia de tener una Visión 360 de tus clientes

Actualmente los consumidores se encuentran con muchísima información desperdigada en todos los canales de comunicación. Existen: los clientes 100% digitales, aquellos que solicitan recomendaciones, los que realizan un mix a la hora de elegir entre visualizar los servicios/productos de manera presencial y luego buscar precios de manera online, aquellos que

Spanish

Analytics | Customer Intelligence

Artur SzymanskiNovember 28, 2022 0

Jak analityka wspiera telekomy w obszarze personalizacji relacji z klientami?

W poprzednim artykule wspominałem, że niezbędnym elementem koncepcji hiper-personalizacji komunikacji z klientami jest analityka. Gdy umiemy już zbierać i identyfikować kluczowe wydarzenia w życiu klienta, a także mamy gotowe repozytorium reakcji na te sygnały, potrzebujemy mechanizmu, który podejmie decyzję komu, kiedy i jaką ofertę zakomunikować, w jaki sposób i w

English | Polish

Communications

Customer Intelligence

Artur SzymanskiNovember 25, 2022 0

Personalizacja kontaktów pomiędzy klientem a operatorem

Doświadczenie klienta jako wyróżnik Operatorzy telekomunikacyjni stosują różne metody, aby wyróżnić się na mocno konkurencyjnym rynku i przyciągnąć klientów. Mogą np. konkurować kształtem oferty – niższą ceną, bogatszym pakietem usług lub produktem/usługą, których nie ma w ofercie innych operatorów. Kolejnym sposobem jest uzyskanie przewagi technologicznej i tym samym zapewnienie klientom

Polish

Communications

Customer Intelligence | Work & Life at SAS

How transformation is shifting the COO’s role towards innovation

Juan MonteroNovember 16, 2022 0

How transformation is shifting the COO’s role towards innovation

The role of Chief Operating Officer (COO) is interesting. It’s a relatively new role—and there is also relatively little consensus about the job description. In some organisations, the COO is the de facto deputy CEO. They have their fingers in most pies, from operational to strategic initiatives. In others, the

English

Analytics | Customer Intelligence

Héctor CoboNovember 8, 2022 0

¿Están escuchando las empresas las historia que cuentan sus datos?

Estamos en la recta final de 2022, un año de grandes desafíos, pero también de oportunidades relevantes para las organizaciones de todo el mundo. Durante más de dos años, su fortaleza y resiliencia pasaron duras pruebas y hoy están aplicando las lecciones aprendidas para retornar su camino hacia el crecimiento

Spanish

Communications

Analytics | Customer Intelligence | Marketing

Jonathan MoranOctober 19, 2022 0

Are you ready for MadTech? 3 tips to help you prepare

If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing

English

Analytics | Artificial Intelligence | Customer Intelligence

Stefan BorensjöOctober 19, 2022 0

How to navigate supply chain risk scenarios

How can retailers start to navigate the current market volatility and risks and mitigate supply chain disruption?

English

Retail

Analytics | Customer Intelligence | Data Management

Ana BeotasOctober 18, 2022 0

Retail: Claves para liderar la experiencia CX en el entorno físico y digital

A pesar de la inminente vuelta a la normalidad, o la paulatina recuperación del turismo global, la inflación vuelve a ocupar todos los titulares e informativos. Mientras se da este aumento de los precios, y la mayoría de las empresas se esfuerzan por reconstruir sus reservas de stock tras la experiencia

SAS Spain | Spanish

Retail

Customer Intelligence

Simone BervigOctober 10, 2022 0

As estratégias vencedoras dos líderes de experiência do cliente

Em anos recentes e especialmente depois da aceleração no e-commerce ocasionada pela Covid-19, evoluir abordagens em experiência do cliente (CX) se tornou prioritário para organizações de sucesso. A IDC prevê que investimentos globais em tecnologias nesta frente, que permitem geração de insights em tempo real e marketing personalizado, devem chegar

Brazilian Portuguese

Analytics | Customer Intelligence | Data Visualization | Marketing

Charlie ChaseJune 30, 2022 0

How CDP technologies offer sales and marketing teams powerful insights

In today's environment, data is exceedingly important but also increasingly harder to get and manage. A reliable customer data platform (CDP) can provide significant value to retail and consumer packaged goods (CPG) companies. Customer data platforms are used to consolidate and integrate customer and consumer data into a single data source. CDP

English

AgTech | Manufacturing | Retail

Customer Intelligence

Cornelia ReitingerMay 12, 2022 0

Analyzing the data of an evolving video streaming service ecosystem

Broadband has become widely available and 5G is up and running in many countries, meaning more and more people have access to the internet via different platforms. With good quality internet connections either at home or via mobile connections, consumer behaviour has changed rapidly. Those who have been in digital

English

Retail

Customer Intelligence

Jason BurkeMay 11, 2022 0

Aligning strategic considerations with customer expectations

How is SAS positioned to support the strategic goals of Retail & Consumer Goods businesses?

English

Analytics | Customer Intelligence

Nihan YamiApril 6, 2022 0

Navigating to CX excellence

Why are some companies just so much better at customer experience? Last week’s #SASchat explored the defining characteristics of CX champions. As a member of the Global Practice Customer Intelligence team, I found this to be a very interesting discussion, and I certainly learned a lot. Here are my key

English

Analytics | Customer Intelligence | Learn SAS | Students & Educators

Alex CoopMarch 21, 2022 0

Hooked on data science: gamification drives engagement among students and trainees

While studying business intelligence as an undergraduate student at business school HEC Montreal, Camille Duchesne encountered Cortex, an analytics simulation that pits participants against each other to develop the most accurate models for a particular task. In this case, the simulation supports a fictional charity by predicting which subjects from

English

Education

Advanced Analytics | Customer Intelligence

Diego RivasMarch 9, 2022 0

¿Importa más el precio o la experiencia de cliente en el sector Seguros?

En el sector Seguros el precio es fundamental. Se trata de un tipo de productos que los clientes saben que es necesario contratar, pero esperan no tener que usarlos nunca, por lo que, en teoría y tradicionalmente, quieren pagar por ellos lo menos posible. Por su parte, las compañías de

SAS Spain

Insurance

Analytics | Artificial Intelligence | Customer Intelligence | SAS Events | Work & Life at SAS

Elizabeth BautistaFebruary 25, 2022 0

Curiosidad, hacia el balance personal y profesional de las mujeres

“No tengo talentos especiales, pero sí soy profundamente curioso”. -Albert Einstein Los seres humanos somos curiosos por naturaleza. Siempre hemos querido conocer cómo funcionan las cosas, hemos creado las herramientas para modificar nuestro entorno y analizado la información a nuestro alcance para llevar al nivel de evolución en el que

Spanish

Customer Intelligence

Marta Prus-WojciukDecember 20, 2021 0

The transformation of customer relationships in the insurance industry

The relationship between insurance companies and their clients has always been tricky due to several factors. But just like any other sector today, insurance organizations are transforming with digital technologies – and these solutions are customer-centric. What’s in store for customer relationships in the insurance industry? Keep on reading to

English

Insurance

Advanced Analytics | Analytics | Customer Intelligence

Andrew FowkesDecember 10, 2021 0

Creating a personalised retail experience that stands out from the crowd

Nearly everyone in retail knows the value of personalisation. Getting there, however, can be a problem. Here’s how your retail store can be a business that better understands the customer. Personalising the shopping experience is the surest way to the consumer’s pocket. Consumers buy more and buy more often when

English

Retail

Customer Intelligence

Allan Lezcano MølgaardDecember 9, 2021 0

Imitation is the sincerest form of flattery

I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not

English

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Lisa LoftisDecember 3, 2021 0

Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces

English

Analytics | Customer Intelligence

Sandra HernandezNovember 29, 2021 0

Más marketing analítico para impactar la tendencia phygital

Según explica el sitio especializado Marketing4ecommerce, “el término phygital hace referencia a la conexión de dos entornos: el online y el offline (physical o físico + digital: phygital). En concreto, habla de integrar lo mejor del mundo físico y del digital para así crear un ecosistema de comunicación dinámico entre

Spanish

Communications

Analytics | Customer Intelligence

Victoria SilvaOctober 27, 2021 0

Especialistas de mercado discutem sobre o futuro tecnológico do setor de varejo no Retail Summit 2021

Em painel de encerramento no evento, os executivos Paulo Sérgio Silva, fundador e diretor-executivo da Rock On Advisors; Marcos Hamsi, vice-presidente de TI da Martin-Brower, e Marcos Peron, head de TI da AMPM/Ipiranga, discutiram sobre o futuro do setor varejista frente às novas tecnologias e a transformação digital, com moderação

Brazilian Portuguese

Retail

Alice CorreaOctober 27, 2021 0

Executivo da Via Varejo fala em palestra no Retail Summit 2021 sobre a transformação digital no setor

Com metáforas interessantes, comparando dados e tecnologia com fazendas e foguetes, Kendji Wolf se orgulha dos algoritmos e das conquistas na Via Varejo. Atualmente a companhia conta com a Via Hubby, que administra toda parte tecnológica da empresa, como sistemas, arquitetura e dados. O executivo abre um parênteses para reflexão:

Brazilian Portuguese

Retail

Alice CorreaOctober 27, 2021 0

Executivos falam sobre tendências para o setor de varejo no Retail Summit 2021

Vitor Vicente, head de vendas para telecom e varejo do SAS, e Eduardo Yamashita, diretor de operações do Ecossistema Gouvêa, abrem o SAS Retail Summit Brasil falando sobre as tendências para o setor de varejo. Vicente explica que a visão do SAS permeia a estratégia da digitalização em três grandes

Brazilian Portuguese

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence

Leticia MedeirosOctober 26, 2021 0

SAS Retail Summit 2021 traz diretora do Rappi para abordar a ascensão dos “superapps” durante a pandemia do coronavírus

Ana Szasz, diretora de Data & Insights do Rappi, iniciou sua apresentação abordando a ascensão dos superapps, como são conhecidos os aplicativos que atuam como um “centro comercial projetado dentro de uma plataforma digital”, como explicado pela executiva, durante o cenário pandêmico em que o mundo se encontra há quase

Brazilian Portuguese

Retail

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