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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Robert SchumacherMarch 27, 2013 0

Relevant ist nicht immer relevant - Klassische Denkfehler bei der Online-Werbung

Kennen Sie das? Sie surfen gerade im Internet und rechts oder oberhalb ihres Inhaltes sehen Sie nur noch Banner, die genau die Themen abdecken, auf die Sie eben erst gerade geklickt haben. Ärgerlich, oder? Auf der anderen Seite berufen sich die Unternehmen, die solches anwenden, darauf, dass dem User doch

German

Customer Intelligence

Robert SchumacherFebruary 7, 2013 0

Marketingmanagement: Wohin bitte soll die Reise gehen?

Hand auf’s Herz: Wann waren Sie das letzte Mal in einer Filiale eines Reiseanbieters? Ich kann mich schon gar nicht mehr daran erinnern. Das Thema kam erst wieder auf, als meine Frau letztes Wochenende nach Hause kam und berichtete, dass die Filiale des bekannten Reiseanbieters im Einkaufskomplex des Nachbardorfes nun

German

Customer Intelligence

Rachel Alt-SimmonsAugust 2, 2012 0

My customer experience experience

I’m beginning to think that 2012 is the year of the customer. We’ve seen a huge increase in customer experience initiatives coming out of the financial services and insurance industry this year. As we’re working with these companies to help them through this journey, you can almost forget that you

Customer Intelligence

Anne-Lindsay BeallOctober 31, 2011 0

Grocery goes high-tech – and social

After enduring 18 months in a punishing economy, grocers have emerged in better shape than most retail segments according to the Fifth Annual Supermarket Benchmark Study from RIS News and IDC Retail Insights. Still, there are no expectations of returning to business as usual, and technology is a key linchpin

Retail

Customer Intelligence

Leo SadovyAugust 18, 2011 0

Meet George Jetson - Customer Profitability Optimization

Take a quick look at the two graphs below. Which one appears to be the LEAST complex construction? You might initially suppose it’s the bottom one, nothing but bar graphs, and maybe just one bar graph, the tallest one on the

Customer Intelligence

David WallaceJune 3, 2011 0

Everything old CAN be new again!

The first-annual SPARK! Financial Services Executive Summit used an unexpected approach to collaboration to generate unconventional ideas about the future of financial services. The ideas came from enthusiastic and engaged senior executives from across the financial services industry who are all committed to improving the industry’s image in the eyes

Analytics | Customer Intelligence

Alison BolenMay 9, 2011 0

A new definition for customer lifetime value

Are we oversimplifying customer segmentation and treatment strategies? SAS Marketing Director Jonathan Hornby thinks so. He also believes customer lifetime value should include an understanding of sentiment, influence and the value of collaboration with your customers. In fact, if you're not factoring these items into your customer segmentations, you're probably

English

Analytics | Customer Intelligence

Becky GraebeApril 6, 2011 0

Why you don't need a magic bullet

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and

English

Analytics | Customer Intelligence

Waynette TubbsOctober 28, 2010 0

Customer intelligence can help rebuild customer trust

Banks and bankers took a beating as a result of the recent financial crisis and recession. That beating wasn’t reserved for large Manhattan banks. Smaller community banks and regionals were painted with the same brush as the one used for those who nearly broke our global financial system – customers

English

Customer Intelligence

Waynette TubbsOctober 21, 2010 0

Banks: Bringing back the hometown feel

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial.

Customer Intelligence

Alison BolenOctober 11, 2010 0

Turning customers into advocates

This is a fun and informative video from one of our partners, Sword Ciboodle. You can visit the Sword Ciboodle site to learn more about the partnership and how it can help you turn your customers into advocates.

Customer Intelligence

Jonathan HornbyJuly 30, 2010 0

How to improve campaign close rates by more than 250 percent

Improving campaign close rates is just one of many benefits quoted by Verizon in this quarter’s sascom magazine. But a 250 percent improvement is pretty significant. • How did they do it? • What were the other benefits? • How will they continue to deliver improvement over time? The short

Customer Intelligence

Alison BolenJune 23, 2010 0

Banking is not about credit and risk. It's about people.

Here's something you don't expect to hear from a banking executive: "The best thing that happened is the financial crisis." Of course, Tonny Rabjerg is not your standard banking executive. He's the Vice President of CRM Systems at Danske Bank. "I know the financial crisis is not good for the

Customer Intelligence

Peter DorringtonMay 27, 2010 0

Analytical marketing roadmap - part 2

This is the second entry in my series interpreting what it means for Chief Marketing Officers to become analytical marketers. Part 1 in the series, which covered planning, can be found here. This post describes phase two, the project kick-off. I'll start by listing phase two objects, and then provide

Customer Intelligence

Diane LennoxOctober 29, 2009 0

From Customer Intelligence to Penn & Teller-gence: amazing secrets revealed at M2009, The Series – Las Vegas

I’m jumping in here to keep the blog balls in the air. With The Premiere Business Leadership Series in Las Vegas in full swing, there’s so much great material to share. We’ve tasked communication team members at the event with capturing and sharing as much of the great insights, advice

Customer Intelligence

Justin HuntsmanJanuary 26, 2009 0

Using Online Customer Experience to Drive Sales

Alan Gormley, SAS’ Director of Customer Intelligence Solutions for EMEA, recently published an article titled “Using Online Customer Experience to Drive Sales.” The content of this article fits nicely with our learning and improving video, which explored the topic of doing something with the customer data we collect. Read Alan’s

Analytics | Customer Intelligence

Mike NemecekNovember 21, 2008 0

Junk mail, a renegade postman and Seinfeld’s nemesis

In the long-running television sitcom “Seinfeld,” Jerry’s neighbor (and nemesis) Newman often commented on his job as a U.S. postal worker. Making fun of the mail; and post office; was a recurring theme. In the show’s final season, one episode was even titled “The Junk Mail I was reminded of

English

Retail

Customer Intelligence

Justin HuntsmanNovember 4, 2008 0

Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

Analytics | Customer Intelligence

Will WaughJuly 13, 2007 0

A marketer's first task: consumer insights

Joining SAS in North Carolina as a marketer from New York City has been a real eye opener. Language like OLAP, DI, ERM, DPPM and various other business intelligence buzzwords have been thrown my way in a vernacular I am not completely used to. The cuisine and culture are a

English

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