Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
Anne-Lindsay Beall 0
Are we too close to customers?

At SAS, our marketing and R&D divisions work together with customers to develop software products. Droves of our developers attend SAS users group conferences to talk to customers, demo new technologies and get user feedback. We have three customer advisory boards who tell us how they’re using SAS products, what

Customer Intelligence
David Wallace 0
Everything old CAN be new again!

The first-annual SPARK! Financial Services Executive Summit used an unexpected approach to collaboration to generate unconventional ideas about the future of financial services. The ideas came from enthusiastic and engaged senior executives from across the financial services industry who are all committed to improving the industry’s image in the eyes

Analytics | Customer Intelligence
Becky Graebe 0
Why you don't need a magic bullet

Yesterday at the SAS Global Forum Executive Conference, SAS Senior Director of Product Marketing Nelle Schantz moderated a panel discussion featuring Thomas Davenport, best-selling author and Director of the International Institute for Analytics; Charlene Li, founder of Altimeter Group and co-author of Groundswell; and Rom Hendler, Senior Vice President and

Customer Intelligence
Jonathan Hornby 0
Social Media - from talk to action

Harvard Business Review Analytic Services have recently published an interesting report – The New Conversation: Taking Social Media from Talk to Action. Get it free here. Of the 2,100 organizations surveyed 75% said they didn’t know where their most valuable customers were talking about them. Two thirds of them are

Customer Intelligence
Waynette Tubbs 0
Banks: Bringing back the hometown feel

I’m attending a Bank Administration Institute (BAI) event in Las Vegas this week. BAI is well-respected for its research, professional development and networking opportunities for banks and banking professionals. The conference, BAI Retail Delivery, is primarily attended by community banks and large regionals, but the topics are anything but colloquial.

Customer Intelligence
Justin Huntsman 0
Adaptive Contact Planning

SAS’ Brent Lever has been having a great back-and-forth with Paul Sweeney, Director of Innovation at VoiceSage and blogger at You’ve Been Noticed, about the idea (and importance!) of planning communications to your customers and integrating those communications into an overall strategy. The timing for this could hardly be better,

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