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Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Kelly McGuireJanuary 8, 2015 0

The 15 actions for Hospitality Executives to take in 2015

By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to add to those, or rehash them exhaustively here. You’ve all probably read them yourself and gathered the highlights: optimism, more acquisitions, transaction volumes will stay

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Hospitality

Analytics | Customer Intelligence

Retail analytics Gilt retailer customer intelligence gift

Carl FarrellDecember 22, 2014 0

The best gift for retailers this season: analytics

It’s that time of year again, and I have retail on my mind. Not only because we’re reaching the peak of the holiday buying season, but because we at SAS are getting ready for one the biggest events on our calendar, the National Retail Federation tradeshow in January. As I’m

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Retail

Customer Intelligence | Data Management

Kelly McGuireDecember 17, 2014 0

The Analytic Hospitality Executive in 2014: A Review

Well, Analytic Hospitality Executives, the year has once again flown by, and here we sit just before the holidays looking back on 2014, and figuring out what it all means for 2015. I traveled even more than usual this year (if that’s even possible), spending a significant amount of time

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Hospitality

Customer Intelligence

Natalie OsbornDecember 3, 2014 0

Web analytics for hospitality: It’s time for better data and better integration

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality

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Hospitality

Analytics | Customer Intelligence

Leo SadovyNovember 18, 2014 0

Customer Relations by Walking Around

Perhaps nowhere is the saying “time is money” more true than in the construction industry. There is no better indicator of project cost and budget over/underrun than the number of days on-site. Reducing that number has a near 1:1 relationship with cost cutting, so it’s no wonder that days on-site

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Manufacturing

Customer Intelligence

Robert SchumacherOctober 2, 2014 0

Fernseh-Werbung am Ende, wetten … ?

Als Kind bin ich aufgewachsen wie viele in meinem Alter: Samstagabend war Fernsehabend! Über die häusliche Leinwand flimmerten die großen Kisten wie „Der große Preis“, „Versteckte Kamera“ und viele mehr. Nicht dass mich dieser Samstagabend fasziniert hätte. Aber das war einfach so. Nun die große Revolution: „Wetten dass“ wird nach

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Advanced Analytics | Analytics | Customer Intelligence | Data Management

Alan LipsonSeptember 30, 2014 0

Get your house in order to cash in on retail’s omnichannel promise

Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success

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Retail

Analytics | Customer Intelligence

Ana MilicevicSeptember 26, 2014 0

Data and analytics in sports: three things to consider

It’s a great time to be a sports fan – and an even better time to be a sports and data fan as these two worlds continue to meld together. For the last couple of years nearly every conversation about sports, analytics or both had to have at least one

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Sports & Entertainment

Customer Intelligence

Matt MasonSeptember 18, 2014 0

How does big data power your electricity?

The energy & utilities industry as a whole has experienced a seismic shift over the past five years due to rising costs and price pressures, and has become a priority discussion on the political and media agenda. Falling demand overall combined with “peakier” peaks is making supply, forecasting and public

Analytics | Customer Intelligence | Data Management

Leo SadovySeptember 9, 2014 0

The tragedy of overcapacity

Capital investment in production capability is the weakest link in the business value chain. It always has been and likely always will be. It’s the driving force behind the tendency towards cartels, collusion and monopolies. While it can make the first entrant into a brand new market, in the long

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Manufacturing

Customer Intelligence

Alison BolenAugust 25, 2014 0

The new deal handshake: Customer loyalty and data privacy basics

What is true customer loyalty? And how can you achieve it without compromising data privacy? According to Peter Hedberg, a senior customer relationship manager with SAS, true customer loyalty programs put the customer at the center of the relationship and use data in ways that are designed to please - not panic

Customer Intelligence

Alan LipsonJuly 31, 2014 0

Retailers want insights, not data

What insights can be gained from the massive amounts of data that allow us to make decisions that deliver the best results? Data vs. information is an ongoing battle. Many people look for more data to make confident decisions. However, what most people seek is insight. Retailers always have tracked

Retail

Advanced Analytics | Analytics | Customer Intelligence

Carl FarrellApril 28, 2014 0

Baskets full of benefits from analytics

With as much as I travel, I have to confess that I’ve become a bit of a food snob. And for good reason, I might add. Two days in a Chilean hospital will make anyone stick with what they know and trust. After that experience, it was just me and

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Customer Intelligence

Robert SchumacherApril 3, 2014 0

Ich bin ein Stammkunde, aber ungern…!

Ich bin ein treuer Kunde. Nicht unbedingt aus Überzeugung, sondern eher wegen Wechselmüdigkeit: Der ganze Aufwand, die Arbeit, die Mühen und Plagen ... einen Anbieter zu wechseln, scheuen daher noch viele andere Leute. Deshalb bin ich also seit Jahren ein treuer Stammkunde – bei meinem Telefonanbieter, als Abonnent meiner Tageszeitung

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Customer Intelligence

Leo SadovyMarch 25, 2014 0

The future of shopping

“Within ten to fifteen years, the typical US mall, unless it is completely reinvented, will be a historical anachronism—a sixty-year aberration that no longer meets the publics’ needs, the retailers’ needs, or the community’s needs.” So proclaimed Rick Caruso, founder and CEO of Caruso Affiliated, a retail/commercial real estate development

Retail

Customer Intelligence

Roland BrezinaMarch 20, 2014 0

Discounter vs. Fachhandel am Beispiel Wein: Entscheidend ist der Blick auf den Kunden!

Fast jede zweite Flasche Wein wird in Deutschland beim Discounter gekauft, meldete gestern das Handelsblatt. Das sollte ein fulminantes Warnsignal für den Weinfachhandel und die Winzer mit Direktvermarktung sein! Discounter haben in den letzten Jahren ihr Sortiment stetig verfeinert - gerade durch hochwertigere Angebote, die sogar unter ausgemachten Weinkennern geschätzt werden.

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Customer Intelligence

Robert SchumacherMarch 12, 2014 0

Alles Mobile oder was?

Über die Winterzeit war ich wieder einmal in asiatischen Gefilden unterwegs. Ich liebe Thailand, Malaysia, Singapur und staune über die Geschwindigkeit der Entwicklungen in diesen Ländern: Was in Europa Jahrhunderte gebraucht hat, passiert dort in Jahrzehnten. Was hier in einigen Jahren vorangeht, geschieht dort innert Jahresfrist. Alles Mobile oder was?

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Analytics | Customer Intelligence | Learn SAS

Maggie MillerMarch 7, 2014 0

Using customer intelligence to increase your bottom line

Customer intelligence (CI) is critical for companies today. It can help you stay ahead of your competitors by giving you the right information to attract customers. Dr. Christophe Muse can teach you how to adopt new analytical and data-mining techniques for advanced customer intelligence applications. I interviewed Dr. Muse at

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Analytics | Customer Intelligence

Aiman ZeidFebruary 12, 2014 0

Valentine’s Day might be romantic, but making money off it requires data driven decision-making

Valentine’s Day is one of those make-or-break holidays for gift retailers. They are selling "nice to have" items, not necessities. Many use some type of analytics to segment customers for personalized messages. It's not as straightforward as it sounds, especially if the organization hasn't committed to an enterprise-wide approach to

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Customer Intelligence

Roland BrezinaJanuary 8, 2014 0

Bereit für die Echtzeitwelt im Marketing?

Plakatwände, Werbeblocks im Fernsehen, Postwurfsendungen, Werbe-Mails – so unterschiedlich die Kanäle und Formate auch sind, sie haben alle etwas gemein. Sie sind typische Formen des „Unterbrechungsmarketings" - ein Marketing, das die Konsumenten immer häufiger ermüdet, langweilt oder schlichtweg nervt. Der Grund: Die Relevanz fehlt. Denn der weitaus größte Teil dieser

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Analytics | Customer Intelligence

Jeff AlfordDecember 4, 2013 0

Coupons: Six ways you get segmented

I’m not a coupon junkie. In fact, I feel like a coupon victim. Hardly a day goes by that I don’t get an avalanche of offers from: Email. Snail mail (in catalogs, flyers, coupon books, etc.). In-store flyers. Mobile apps. Store checkout. The vast majority get tossed in my garbage

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Retail

Customer Intelligence

Roland BrezinaNovember 19, 2013 0

Blog über CRM, Integriertes Marketingmanagement und Ihre Chancen im Marketing 2014

Mehr Multi-Channel-Marketing, datenbasierte Strategien und Entscheidungen im Marketing und die digitale Transformation - darum und um viele weitere CRM-Themen geht es in unserem Blog "Mehr Wissen". In der Kategorie "Integriertes Marketingmanagement" haben wir in diesem Jahr 20 Beiträge veröffentlicht, mehr als 20.000 Aufrufe erzielt und rund 400 Likes und Retweets

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Customer Intelligence

Roland BrezinaNovember 4, 2013 0

Die Kundenkarte - Nur der erste Schritt in eine erfolgreiche Kundensegementierung

Sie befindet sich in beinahe jedem Portemonnaie oder in elektronischer Form auf dem Smartphone - die Mitgliedskarte eines Bonusprogramms oder eben einfach die Kundenkarte. Bei einem Einkauf gehen wir damit einen Deal ein: Verbraucher geben Informationen preis im Austausch für einen Mehrwert in Form von Gutschriften, Gutscheinen, "Doppelten Punkten", Sonderangeboten,

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Analytics | Customer Intelligence | Data Management

People on stage with green lasers from recent SAS conference

Mike NemecekOctober 23, 2013 0

How’s the week gone for SAS? It’s easy as 1, 2, 3 …

SAS has had a good week. No. 1 in Analytics The company remains No. 1 in advanced analytics -- per IDC and Forrester, not just according to marketers like me. And we remain committed to innovation. Our data visualization offering, SAS Visual Analytics, is now used by more than 500

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Customer Intelligence

Pamela PrenticeOctober 21, 2013 0

Survey says: Consumers want to be understood

These days, we can interact with businesses anytime or anywhere. Technology gives you convenience and choice – on how and when to do business. We can do our banking, shopping and travel planning through our computers and mobile devices when it suits us. At the same time, technology provides businesses with more information about

Customer Intelligence

Robert SchumacherOctober 16, 2013 0

Die Zahlung der Zukunft - Digitale Geschäftsmodelle für Banken und Finanzdienstleister

In meinem Blogbeitrag zum Reisemarkt habe ich rhetorisch gefragt, wann Sie das letzte Mal in einer Filiale des Reiseanbieters waren. Nun stelle ich die gleiche Frage: Wann haben Sie das letzte Mal ihre Bank besucht …?

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Customer Intelligence

GastbeitragSeptember 26, 2013 0

Kaufverhaltensforschung in Social Shopping Communities – Gastbeitrag von Dr. Christian Holsing

Wissen, warum Konsumenten kaufen und nach welchen Kriterien ausgewählt wird, entscheidet über den wirtschaftlichen Erfolg im Handel. Durch digital mündige Konsumenten, steigende Umsätze im Online-Handel und einer starken Vernetzung der Konsumenten über Soziale Medien steigen die Herausforderungen an das Handelsmanagement, dieses Wissen zu generieren und darauf basierend Handlungsempfehlungen abzuleiten. Dies

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Customer Intelligence

Roland BrezinaAugust 16, 2013 0

Die neue Customer Journey - wohin die "Reise" geht!

Liebe Leser, als vertriebs- oder marketingorientierter Teilnehmer des SAS Forum 2013 sollten Sie sich das Fachpodium III vormerken: Die neue Customer Journey, Inbegriff des veränderten Kommunikations-, Mediennutzungs- und Kaufverhaltens der Konsumenten, steht im Mittelpunkt der interdisziplinär besetzen Diskussionsrunde, zu der ich Sie herzlich einladen möchte. Wir wollen uns mit der

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