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Customer Intelligence

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Analytics | Customer Intelligence | Data Management

SAS ColombiaDecember 10, 2015 0

Cinco beneficios de implementar una estrategia de Data Management que usted debe conocer

Data, números, conocimiento. Es indudable que en un mundo cada vez más conectado el conocimiento es el rey y la data su poder. Pero, ¿es suficiente con tener acceso a la información o también se requiere su buena administración? Esta respuesta es simple: de nada sirve almacenar millones de bits

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Customer Intelligence

Lee Ann DietzDecember 9, 2015 0

The Connected Traveler

A few weeks ago I had the opportunity to attend the 2015 EyeforTravel Connected Traveller Conference. Based on the spelling of the word “traveller” which my American version of MS Word continuously wants to autocorrect, you can correctly assume the conference was hosted in London. During the conference, one phrase

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Customer Intelligence

Sandra Hernandez

Sandra HernandezDecember 3, 2015 0

¿Cómo mejorar la relación con los clientes? Descubra el poder de Customer Decision Hub

¿Cómo pueden las empresas dar seguimiento a un cliente con tantos canales de comunicación y dispositivos a su alcance? ¿Cómo puede capitalizar una empresa el conocimiento que ya tiene de sus clientes? ¿Cómo optimizar la relación con el cliente? ¿Cómo convertir una mejor relación en oportunidad de negocio o -aún

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Analytics | Customer Intelligence

SAS ColombiaNovember 23, 2015 0

ANALÍTICA DE LAS COSAS: OPORTUNIDAD Y RETO

Unos 30 mil millones de dispositivos estarán conectados al Internet de las Cosas para el 2020*. También se estima que para finales de 2015, el mercado de dispositivos con capacidad de conectarse a internet a través de protocolo IP, crecerá unos 6 mil millones de dólares. Estas cifras impresionan. Sin

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Customer Intelligence

Sandra Hernandez

Sandra HernandezNovember 11, 2015 0

¿Cómo abordar una estrategia Omnicanal en la era digital?

El 53% de las empresas cree que la gestión de la experiencia de cliente le proporciona una ventaja competitiva en el mercado. Estas organizaciones ya entendieron que sus clientes son su activo más importante y que sus canales digitales abren millones de posibilidades para mantenerlos contentos y satisfechos. El concepto

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Customer Intelligence

Sandra Hernandez

Sandra HernandezNovember 6, 2015 0

Machine Learning: la tecnología secreta de Amazon y Netflix

Alguna vez se ha preguntado ¿cómo una empresa como Amazon puede publicar ofertas instantáneas que le pueden interesar, al mismo tiempo que está viendo otro producto?, ¿cómo hace Netflix para recomendarle películas y acertar en sus gustos?, ¿cómo una entidad financiera es capaz de hacer una proyección y darle respuesta

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Customer Intelligence

Sandra Hernandez

Sandra HernandezOctober 28, 2015 0

3 formas de fidelizar a sus clientes en el mundo digital

El insumo principal para ganar la confianza de una persona es a través de la reputación. Es una regla universal. Y la base de ese insumo es el conocimiento que se tiene de la otra persona, de sus gustos particulares- e incluso su temperamento- para generar una conexión que permita

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Customer Intelligence

Kelly McGuireOctober 9, 2015 0

Beyond the Basics: What’s next in predictive analytics for hotels?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS We’ve taught analytics 101 through the last couple of blog posts, and now that you have passed that course, you are ready to take an advanced course in analytics. Ok, not really, we won’t subject you to that, but

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Customer Intelligence

Leo SadovySeptember 29, 2015 0

Marketing analytics lessons from the KGB

“Half the money I spend on advertising is wasted, the trouble is I don't know which half.” ~ John Wanamaker, U.S. department store magnate and merchandising / advertising pioneer. I’m not going to claim that I can pinpoint exactly which half of your marketing dollars are wasted in the space

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Customer Intelligence

Kelly McGuireSeptember 11, 2015 0

Back to the Basics Part Two: What can hoteliers do with analytics?

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS This week, we continue our fall “back to the basics” refresher series on analytics for hoteliers. Last week, in part one, Natalie and I reviewed the analytic methods that can be utilized by hoteliers. This week we will explore

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Customer Intelligence

Annelies TjetjepSeptember 7, 2015 0

A Shopaholic’s Guide to Analytics II.A

I realized a little while ago that I may have more loyalty cards and memberships than the average person. (And that I more actively prove my loyalty than the average person). But as anybody who has ever signed up to a mailing list or for a store card knows, having

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Customer Intelligence | Data Management

Kelly McGuireSeptember 4, 2015 0

Back to the Basics Part One: An analytics primer for hoteliers

with Natalie Osborn, Senior Industry Consultant, Hospitality and Gaming Practice, SAS. It’s back to school time, and back to school reminds me of getting back to the basics. So, we thought we’d start the fall with a “back to the basics” refresher series on analytics. To accomplish this, Natalie and

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Customer Intelligence

Annelies TjetjepAugust 13, 2015 0

A Shopaholic’s Guide to Analytics

If you know me, you know two undeniable things (other than my love for froyo): I consider shopping a sport and I am an Analytics geek. Being an Analytics geek means that I see potential for using data everywhere, and never more than when it’s my data as a customer.

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Analytics | Customer Intelligence | Data Management

SAS ColombiaJuly 15, 2015 0

6 maneras de repensar su estrategia de gestión de datos y evitar los peores escenarios

“Aquellos que no conocen su pasado están condenados a repetirlo” La retrospección es un proceso lento. Así como en los seres humanos aún persisten en el tiempo comportamientos que no funcionan, en las organizaciones perduran procesos de información que se rompen y pueden causar grandes crisis ¿cómo evitarlo? En la

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Analytics | Customer Intelligence

Sandra Hernandez

Sandra HernandezJune 11, 2015 0

4 lecciones sobre la importancia de la experiencia del cliente

¿Sabía que sólo el 53% de las empresas creen que la gestión de experiencia de cliente proporciona una ventaja competitiva? Estas empresas ya entendieron que sus clientes son su activo más importante y están dispuestas a hacer lo que esté en sus manos para hacerlo feliz ¿Le gustaría que su

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Advanced Analytics | Analytics | Customer Intelligence

Alan LipsonJune 3, 2015 0

Helping retailers get their unfair share

USA Today recently published an article titled 10 retailers take two-thirds of your money. The story highlights the revenue distribution among the Top 100 retailers in the S&P 1500. It was startling to see that such a small number of retail powerhouses take in such a large percentage of consumers’ income.

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Analytics | Customer Intelligence

Sandra Hernandez

Sandra HernandezApril 22, 2015 0

Seis pasos infalibles para brindar una experiencia de cliente excepcional

Crear una experiencia de cliente incomparable, requiere de una serie de elementos como entender de manera integral al cliente, usar el conocimiento para definir y adaptar productos y comunicaciones de manera estratégica, interactuar con los clientes y agentes de manera más efectiva y ofrecer un servicio mucho más personalizado. Cada

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Customer Intelligence

Kelly McGuireMarch 25, 2015 0

Do I know you? Personalization without a guest profile.

In a noisy distribution environment, hotels are in significant danger of becoming commoditized. Differentiating themselves not only from the competition, but from the third party distributors, will be crucial to maintaining a competitive edge, or even just maintaining profitability. In an effort to connect better with guests, most hotel companies

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Customer Intelligence

Natalie OsbornMarch 11, 2015 0

How is innovation shaping the hospitality industry?

Innovation within hospitality drives awareness, service delivery, guest engagement, and brand differentiation. SAS asked a panel of experts to comment on how innovation is shaping the hospitality industry. According to many of our experts, analytics is at the heart of innovation. Learn more in this white paper on building

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Customer Intelligence | Data Management

Natalie OsbornFebruary 13, 2015 0

The 360-degree view: Gaining a complete picture of your guests

For hotel companies, it is challenging to find new ways to differentiate in an ever evolving marketplace. There is a lot of talk in our industry about the increasing numbers of third party channels and distributors to have entered the marketplace, and how that impacts the hotel company’s core business.

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Analytics | Customer Intelligence

Alan LipsonFebruary 12, 2015 0

Valentine’s Day: It’s not all about flowers and chocolate

Cupid is bearing down on me again, and I’m still only thinking about what gifts to give my wife and daughter for Valentine’s Day. At this point, I’m hoping for divine inspiration. Based on holiday shopping research we conducted in November, I’ve learned that the gifts women expect to receive

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Customer Intelligence

Kelly McGuireJanuary 27, 2015 0

Top 10 Global Trends that will Impact Hospitality in 2015

We asked our partners at the Cornell Center for Hospitality Research to comment on what they are seeing in terms of trends that will impact the hospitality industry in 2015. Cathy Enz, full professor in strategy and The Lewis G. Schaeneman Jr. Professor of Innovation and Dynamic Management at the

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Customer Intelligence

Stuart RoseJanuary 21, 2015 0

Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies. But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

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Customer Intelligence

Kelly McGuireJanuary 8, 2015 0

The 15 actions for Hospitality Executives to take in 2015

By now you have seen dozens of articles with trends and predictions for what the hospitality industry should expect in 2015. I’m not going to add to those, or rehash them exhaustively here. You’ve all probably read them yourself and gathered the highlights: optimism, more acquisitions, transaction volumes will stay

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Analytics | Customer Intelligence

Retail analytics Gilt retailer customer intelligence gift

Carl FarrellDecember 22, 2014 0

The best gift for retailers this season: analytics

It’s that time of year again, and I have retail on my mind. Not only because we’re reaching the peak of the holiday buying season, but because we at SAS are getting ready for one the biggest events on our calendar, the National Retail Federation tradeshow in January. As I’m

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Customer Intelligence | Data Management

Kelly McGuireDecember 17, 2014 0

The Analytic Hospitality Executive in 2014: A Review

Well, Analytic Hospitality Executives, the year has once again flown by, and here we sit just before the holidays looking back on 2014, and figuring out what it all means for 2015. I traveled even more than usual this year (if that’s even possible), spending a significant amount of time

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Customer Intelligence

Natalie OsbornDecember 3, 2014 0

Web analytics for hospitality: It’s time for better data and better integration

There’s a lot of talk about modernizing hospitality marketing – and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality

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Analytics | Customer Intelligence

Leo SadovyNovember 18, 2014 0

Customer Relations by Walking Around

Perhaps nowhere is the saying “time is money” more true than in the construction industry. There is no better indicator of project cost and budget over/underrun than the number of days on-site. Reducing that number has a near 1:1 relationship with cost cutting, so it’s no wonder that days on-site

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Customer Intelligence

Robert SchumacherOctober 2, 2014 0

Fernseh-Werbung am Ende, wetten … ?

Als Kind bin ich aufgewachsen wie viele in meinem Alter: Samstagabend war Fernsehabend! Über die häusliche Leinwand flimmerten die großen Kisten wie „Der große Preis“, „Versteckte Kamera“ und viele mehr. Nicht dass mich dieser Samstagabend fasziniert hätte. Aber das war einfach so. Nun die große Revolution: „Wetten dass“ wird nach

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