SAS Blogs

Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence

Tiffany CarpenterAugust 4, 2017 0

Transforming your business success with a customer-first strategy

Stories from the edge of innovation How would you feel if I said it’s possible to generate a significant increase in sales during a six-week period, using advanced analytics? This was achieved by a leading European broadcaster – and there’s no reason why you can’t transform your business success similarly.

English

Communications | Retail

Customer Intelligence

Tiffany CarpenterJuly 27, 2017 0

So you want to be a customer-first organisation?

Think big, start small, take the analytics-driven approach You want to be a customer-first organisation, but are the benefits worth it? Forrester reports that customer experience leaders enjoy 17 percent CAGR (compound annual growth rate) as opposed to laggards at 3 percent.[1] Organisations of all shapes and sizes are embarking on

English

Communications | Insurance

Analytics | Customer Intelligence

Andrew Dixon, Vicepresidente de Marketing de SAS Canadá y Latinoamérica

Sandra HernandezJuly 26, 2017 0

Así es el profesional de Marketing de hoy

En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)

Spanish

Communications | Insurance | Retail

Analytics | Artificial Intelligence | Customer Intelligence | SAS Events

Christine CoudertJuly 24, 2017 0

With AI, marketing is needed but marketers might not be

In the first half of 2017 and in my only domain – which is marketing – an announcement set the tone for a major change. How not to be stunned when “Coca-Cola ditches global CMO role in leadership shake-up”? If there is only one product you can find anywhere on

English

Customer Intelligence

Adrian CarrJuly 20, 2017 0

Real-time decisioning offers unmatched customer experiences

For many industries, products and features are no longer the most crucial differentiators in the minds of customers. Take mobile telecommunications, for example. The recent market shift from virtually no unlimited data plans to announcements of unlimited data offerings by every major US wireless carrier in a short span of

English

Communications

Analytics | Customer Intelligence

Sandra HernandezJuly 19, 2017 0

¿Cómo es que los datos pueden llevar la experiencia del cliente al siguiente nivel?

Para ofrecer un servicio verdaderamente diferencial, que concluya en una experiencia del cliente satisfactoria y genere interacciones constantes en los canales de venta, es necesario unir la mayor cantidad de piezas de información sobre el comportamiento de los compradores, actuales o potenciales, y con base en ellas construir puentes hacia

Spanish

Customer Intelligence | Data Management

Rainer SterneckerJuly 18, 2017 0

Kunde360 ist Anbieter360!

Der Datenschutz macht‘s möglich: Customer Intelligence 360 geht in die nächste Dimension! Der Kunde360, „Omni-Channel“, „Data-driven Marketing“ – wer hat in den letzten zwölf Monat davon gehört? Oder, ich versuche es mal anders rum: Wer hat nicht davon gehört? Ja, richtig – wir sind im Bereich Customer Intelligence/Marketing. Und alles,

German

Analytics | Customer Intelligence

Ariadna SolisJuly 17, 2017 0

Cuando la intuición no es suficiente, la analítica sale al rescate

El ecosistema actual de marketing es más complejo que nunca, por lo tanto es imposible gestionarlo sirviéndose únicamente de la intuición. Los clientes son más exigentes y siempre están cambiando entre un creciente número de canales, la competencia sigue aumentando, los presupuestos se desploman y las decisiones tienen que tomarse

Spanish

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning

Suzanne ClaytonJuly 10, 2017 0

Diary of an AI webinar

Everyone is talking about artificial intelligence (AI). In fact, many SAS customers who've been using our analytics capabilities for years or even decades are asking: What can we do with AI? What exactly is AI from a software perspective? How can we infuse cognitive computing into our customer interactions and on the customer

English

Communications

Customer Intelligence

Tiffany CarpenterJuly 5, 2017 0

The age of now: focusing on the segment of one

If there’s one thing today’s organisations can agree on, it’s that the world has changed. In the words of Tony Mooney, former managing director of insight and decision science at Sky, speaking at the recent SAS Data & Customer Experience Forum, “we are now living in a world that is volatile,

English

Customer Intelligence

Tiffany CarpenterJune 16, 2017 0

Transforming the customer experience with analytics

Tiffany Carpenter, head of customer intelligence at SAS UK & Ireland, looks at the benefits of real-time customer experience and offers a preview into how analytics is powering hyper-personalised customer journeys In recent years, customer experience has become an important battleground for brands. Yet, in a hyper-connected, hyper-competitive environment where

English

Analytics | Customer Intelligence

Mike F. SmithJune 15, 2017 0

Utility analytics in 2017: Aligning data and analytics with business strategy

Regulations, corporate drivers, leadership and market influences have combined to produce a patchwork of uneven progress on initiatives such as distributed generation, customer choice, asset optimization and the industrial Internet of Things. These initiatives all rely on analytics to gain the most return on investment. To better understand organizational readiness

English

Energy & Utilities

Customer Intelligence | SAS Events

Michela GuerraJune 14, 2017 0

Il CMO e la "never ending transformation"

È inutile negarlo, il digitale ha trasformato (e sta trasformando) il modo di fare impresa. I consumatori vogliono entrare in contatto con le aziende in ogni canale che hanno a disposizione (sito web, social, app, store fisico, call center, ecc…). E le aziende devono essere pronte a soddisfare e prevedere

Italian

Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunJune 13, 2017 0

kt wiz, ‘고객 경험 분석’으로 승리의 마법을 걸다! The Magic of Victory

지난 3월 31일 막을 올린 ‘2017 KBO 프로야구 정규시즌’이 어느새 중반부를 넘어섰습니다. 개막 두 달 만인 5월 30일 최소 경기 수 기준 역대 다섯 번째로 누적 관중 300만명을 넘어서며 식지 않는 인기를 과시하고 있는데요! 이처럼 수많은 관중들의 마음을 얻기 위해 그라운드 위 선수들의 치열한 경기 외에도 야구장 곳곳에서 다양한 시도들이

Korean

Sports & Entertainment

Customer Intelligence | Data Management

Hartmut SchrothMay 30, 2017 0

360-Grad-Kundensicht – Herausforderung für Versicherungen seit Jahren

Das Thema „360-Grad-Kundensicht“ ist schon immer eine große Herausforderung für Versicherungen gewesen und hat in den letzten Jahren eine noch höhere Wichtigkeit erhalten. Kein Unternehmen bestreitet diese Wichtigkeit, jedoch nur wenige haben die Anforderung auch wirklich umgesetzt. War vor ca. fünf Jahren das Thema noch die Kür, so ist 360-Grad-Kundensicht

German

Insurance

Advanced Analytics | Customer Intelligence | Machine Learning

Jeanne (Hyunjin) ByunMay 23, 2017 0

하나투어가 머신러닝을 활용하는 방법

고객관계관리(CRM), 여행 산업의 핵심 경쟁력으로 떠올라 요즘 ‘먹방’과 ‘쿡방’의 인기를 무섭게 따라잡고 있는 트렌드가 있습니다. 바로 ‘여행 방송’입니다! 꽃보다 할배의 열풍을 시작으로 원나잇 푸드트립, 패키지로 세계 일주 – 뭉쳐야 뜬다, 배틀 트립 등 각종 여행 방송이 쏟아지고 있는데요. 실제 방송 후 관련 여행 상품들의 매출이 증가하면서 그 인기를 증명하고 있죠!

Korean

Travel

Analytics | Customer Intelligence | Data Management | Data Visualization | Risk Management

Randy GuardMay 16, 2017 0

How companies can succeed in an analytics economy

Artificial intelligence. Big data. Cognitive computing. These buzzwords are the ABCs of today’s marketplace. In a recent interview at SAS® Global Forum, I discussed the unprecedented pace of change that we’re seeing in the market. It’s creating what I like to call an analytics economy. In this economy, analytics –

English

Customer Intelligence

Jeanne (Hyunjin) ByunMay 15, 2017 0

고객 인텔리전스(CI), 디지털 채널과 데이터를 통해 진화하는 마케팅 동력

여러분은 어떻게 쇼핑하나요? 온라인 쇼핑몰, 모바일 앱, 소셜 미디어 등 디지털 기술의 발전과 함께 현대인의 쇼핑 방법은 점점 더 다양해지고 편리해지고 있습니다. 동시에 기업이 고객과 만나는 접점은 그 어느 때보다 많아졌는데요. 그만큼 기업의 디지털 마케팅 전략 또한 여러 기술 요소와 방법론이 혼용되는 하나의 큰 생태계로 발전을 거듭하고 있습니다. 그 생태계의 기반에 디지털

Korean

Retail

Customer Intelligence

Malcolm LightbodyMay 11, 2017 0

Multivariate Testing: Test more in less time

Multivariate testing (MVT) is another “decision helper” in SAS® Customer Intelligence 360 that is geared at empowering digital marketers to be smarter in their daily job. MVT is the way to go when you want to understand how multiple different web page elements interact with each other to influence goal

English

Advanced Analytics | Analytics | Customer Intelligence | Data Management | Internet of Things

Andreas GöddeMay 3, 2017 0

Die Uhr tickt – Zeit für einen Umsetzungsplan zur EU-Datenschutz Compliance

In nahezu einem Jahr findet die neue EU-Datenschutz-Grundverordnung (DSGVO) Anwendung. Wer bisher dachte, das hat noch Zeit und wird nicht so heiß gegessen, wie es gekocht wird, der wurde von der Ankündigung des Bayerischen Landesamts für Datenschutzaufsicht überrascht: Bayern kündigt schon erste Kontrollbesuche an. „Abwarten und nichts tun ist mehr

German

Analytics | Customer Intelligence

Ariadna SolisMay 2, 2017 0

E-commerce y Retail, enemigos que se complementan

La industria de Retail se encuentra en un proceso de transformación fundamental impulsado por las tecnologías digitales. Y a medida que los minoristas se adaptan a la era digital, la línea entre el comercio físico y el digital se está volviendo cada vez más borrosa. Desde la perspectiva de los

Spanish

Retail

Advanced Analytics | Analytics | Customer Intelligence

Lonnie MillerApril 27, 2017 0

Tripping over text icebergs

Recently I backed into a hotel parking spot after returning from a customer dinner. It was dark and rainy, and I was tired from traveling. My mind wandered until I heard a shrill “BEEP BEEP BEEP” coming from my rental car. I looked down at the dashboard’s rear-view camera, and

English

Manufacturing

Analytics | Customer Intelligence

Elizabeth BautistaApril 26, 2017 0

Asertividad en el pronóstico vacacional = Aumento en los ingresos

I. Situación del Cliente Cada año, millones de clientes miembros de RCI tienen la oportunidad de intercambiar el tiempo compartido que poseen por cualquier otra ubicación de tiempo compartido dentro del programa RCI Weeks. Por supuesto, no todas las ubicaciones tienen igual valor dentro del programa de intercambio, lo que

Spanish

Advanced Analytics | Analytics | Customer Intelligence

Scott NalickApril 6, 2017 0

When everything is analytics, nothing is analytics...?

The widespread adoption of the term "analytics" reminds me of the evolution of the term "supply chain management." Initially the term focused on supply chain planning. It involved demand and supply balancing and the heuristics and optimization tools that came out of advanced planning and scheduling. Over time practically everything was included

English

Analytics | Customer Intelligence

Elizabeth BautistaMarch 31, 2017 0

El Reto de la Experiencia del Cliente en un Mundo Minorista Omnicanal

Durante el Omnichannel Analytics Forum, Dan Mitchell, Director de la Práctica de Negocio Retail en SAS, compartió con la audiencia cómo la industria minorista se ha consolidado y enfrentado a un ambiente volátil, dando como resultado la búsqueda de nuevas formas de acercamiento con el cliente. “La ejecución omnicanal es

Spanish

Retail

Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunMarch 31, 2017 0

Walmart가 분석을 활용하는 4가지 방법

온라인 활동부터 오프라인 구매 및 소셜 노출에 이르기까지 Walmart는 전 세계 어느 리테일러보다 광범위한 고객 네트워크를 자랑합니다. 글로벌 고객 인사이트 분석 부문 수석 이사인 다니엘 소프(Daniel Thorpe)에 따르면 회사의 주간 소셜 노출만 30만 건에 달한다고 합니다. 소프는 분석 팀을 이끌면서 고객 스스로 생산하는 행동 데이터를 기반으로 고객에 대한 전반적인 이해를

Korean

Retail

Analytics | Customer Intelligence

Steffen StahlMarch 8, 2017 0

Customer Intelligence Forum 2017 - Gespräch mit Dr. Jörg Reinnarth, Geschäftsführer des SAS Partners Cintellic

Am 14. März findet in Frankfurt in der „Klassikstadt“ das Customer Intelligence Forum 2017 statt. Ich habe vorab Dr. Jörg Reinnarth, den Geschäftsführer vom SAS Partner Cintellic, gefragt, welche Rolle seiner Meinung nach Analytics in Sachen Marketingmaßnahmen & Co. in Zukunft spielen wird. Er sieht vor allem einen Kulturwandel auf

German

Banking | Insurance | Manufacturing | Retail

Customer Intelligence

Ariadna SolisMarch 2, 2017 0

Cómo la inteligencia digital puede optimizar la interacción con los clientes

¿Se ha preguntado de qué manera la inteligencia artificial puede realzar la interacción con sus clientes? Es probable que lo haya hecho de varias maneras y utilizando conceptos similares, con respuestas muy variadas. Por ahora, comencemos por el principio, ¿qué es la inteligencia digital y cómo puede ayudar a su

Spanish

Customer Intelligence

Wilson RajFebruary 20, 2017 0

A better approach: Align data and analytics across the customer journey

Marketers today use varying adaptations of the customer journey to describe a circular, looped decision pathway with four distinct phases. Mapping the right data to specific stages of the customer journey is all about getting to know your customers and developing initiatives to put that knowledge into action. Applying analytical

English

Customer Intelligence

Jeff AlfordFebruary 20, 2017 0

How to provide contextual customer experiences

If nothing else you read puts your marketing efforts in perspective, this should: It is not the employer who pays the wages. Employers only handle the money. It is the customer who pays the wages. Henry Ford Our customers deserve our respect. And I believe that, by and large, marketers

English

Previous 1 … 6 7 8 9 10 … 38 Next