Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Customer Intelligence
Oliver Börner 0
Richtige Kfz-Versicherung oder nicht …? Das zeigt sich erst, wenn was passiert

Autounfall und positives Kundenerlebnis? Wie passt das denn zusammen? Vor einigen Monaten ist es dann doch passiert: einmal unaufmerksam gewesen und Auffahrunfall in der Stadt verursacht. So ein Mist! Nicht wirklich schlimm – nur ein bisschen Blechschaden, aber super ärgerlich … Nachdem das Auto abgeschleppt und der erste Ärger verflogen

Customer Intelligence
Adrian Carr 0
Using analytics to determine best paths in customer journeys

The outbound marketing landscape, especially in the retail industry, is a challenging one. Customers are receiving multiple communications from multiple businesses, and for marketers it’s sometimes hard to understand which activity is driving results. Many retailers have a complex multichannel strategy of internet, email, direct mail, telemarketing, and catalogues. These

Customer Intelligence
Norma Suarez 0
How do you #RealTimeWithSAS?

The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning

Analytics | Customer Intelligence
Jeanne (Hyunjin) Byun 0
옴니채널 분석의 진화, 유통 산업의 ‘통합 커머스’ 환경 구축

현대 유통업계의 미션: 고객의 쇼핑 여정과 함께하라 여러분은 어떻게 쇼핑하나요? 잡지나 패션 블로그에서 마음에 드는 구두를 발견하면 온라인에서 리뷰, 가격, 구입 가능 여부 등을 검색합니다. 그리고 가장 가까운 오프라인 매장에 가서 구두를 직접 신어본 후 스마트폰으로 더 좋은 조건의 판매처가 있는지 찾아보죠. 이처럼 다양한 채널, 기기, 웹사이트, 매장을 자유롭게 넘나들며 언제

Advanced Analytics | Customer Intelligence
SAS Korea 0
알고리즘 기반의 분석적 마케팅 기여도(Algorithmic Marketing Attribution) 측정을 통한 360도 마케팅 인사이트

모바일 퍼스트(Mobile First)를 넘어선 모바일 온리(Mobile only) 시대입니다. 스마트폰이나 태블릿 PC로 언제 어디서나 온라인 쇼핑몰, 모바일 앱, 소셜 미디어 등 다양한 플랫폼을 통해 정보를 검색, 공유하고 제품을 구매할 수 있죠. 이처럼 기업이 고객과 만나는 접점은 그 어느 때보다 다양해지고 있으며, 그만큼 고객의 요구와 기대의 변화에 귀를 기울이고 재빠르게 대응해야 할 필요성이

Customer Intelligence
Norma Suarez 0
SAS is revolutionizing the real-time customer experience

Real-time customer experiences are an elusive yet coveted goal for all organizations. As competition intensifies in every single industry, organizations want to ensure they are providing customers with unforgettable results. Satisfactory is no longer enough. Not if you want your customers to come back. Forrester Principal Analyst Rusty Warner’s research

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Artificial Intelligence | Customer Intelligence
Tiffany Carpenter 0
Measuring up: robotic process automation versus real-time decision making

Editor's note: Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland sizes up the benefits of the two technologies and offers up a solution to businesses wanting the best of both. With constant pressure on profit margins, organisations need to strike a balance between improving cost efficiencies and customer

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Analytics | Customer Intelligence
SAS Korea 0
지오로케이션(geolocation), 위치 정보를 이용한 은행 서비스 혁신

은행 산업의 경쟁 환경 변화 지난 4월, 국내 최초 인터넷 전문 은행 ‘케이뱅크’는 출범 사흘 만에 신규 계좌 가입자 수 10만 명을 돌파하며 화려하게 데뷔했습니다. 1992년 옛 평화은행 이후 25년 만에 탄생한 신규 은행으로 은행권은 물론 세간의 이목을 집중시켰는데요. 이어서 7월에는 인터넷 전문 은행 2호 ‘카카오뱅크’가 오픈 8시간 만에 10만 계좌,

Advanced Analytics | Customer Intelligence | Machine Learning
Maarten Oosten 0
Bots, collusion and accountability in pricing

In the recent article, “Price-bots can collude against consumers,” the Economist discusses the consumer effects of prices set by price-bots. The article starts with an example of gasoline pricing strategies on Martha’s Vineyard. With a small number of gas stations on the island, the price-bots can cover all competitor prices frequently

Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
How does a marketer know what to test?

As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must  re-evaluate their strategies for engagement—especially in the area

Analytics | Customer Intelligence
Sandra Hernandez 0
Así es el profesional de Marketing de hoy

En el lenguaje de marketing, mucho hablamos de implementar estrategias digitales omnichannel y gestionar la experiencia de cliente de extremo a extremo. Si bien hay bastantes soluciones (mapas de viaje del cliente, diagramas de ciclo de vida) y tecnologías (motores de optimización, procesamiento de secuencias de eventos y automatización de marketing)

1 5 6 7 8 9 38

Back to Top