Marketing

Analytics | Customer Intelligence | Data Visualization | Marketing
Charlie Chase 0
How CDP technologies offer sales and marketing teams powerful insights

Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. CDP technologies offer sales and marketing teams relevant insights needed to run more profitable promotional campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps

Marketing | Work & Life at SAS
Jenn Chase 0
Want to make your marketing team more inclusive? Try this

The business case for diversity and inclusion is clear. Research has shown that diverse organizations are more profitable, more innovative and more desirable to employees. So how do we as marketers contribute to making our organizations inclusive? I believe that we must start by cultivating curiosity. Curiosity fuels diversity and inclusion Curiosity