Customer data platforms (CDPs) are used to consolidate and integrate customer and consumer data into a single data source. CDP technologies offer sales and marketing teams relevant insights needed to run more profitable promotional campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps
The business case for diversity and inclusion is clear. Research has shown that diverse organizations are more profitable, more innovative and more desirable to employees. So how do we as marketers contribute to making our organizations inclusive? I believe that we must start by cultivating curiosity. Curiosity fuels diversity and inclusion Curiosity
“You have to have a left and right-brained approach to marketing. It’s important to leverage data, but you also have to spark creativity and inspiration so you can appeal to the head and heart of your customers.” - Jenn Chase, SAS EVP and CMO The marketing landscape continues to change. Whether
