Author

Jonathan Moran
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Senior Product Marketing Manager

Senior Product Marketing Manager focusing on the SAS Customer Intelligence Solutions. Over 10 years experience in the Customer Intelligence industry. Very interested in the rise of social, the profitability of customers, and best practice retention strategies. Love talking sports, family, and music!

Customer Intelligence
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Customer Decision Hub: der beste Freund des Marketers

Im digitalen Zeitalter kommunizieren Verbraucher über verschiedenste Kanäle mit Unternehmen. Der „Digital Native“ sucht nach Produktbewertungen auf seinem Spaziergang in der Mittagspause. Der Geschäftsmann surft auf seinem Tablet zwischen zwei Meetings auf der Suche nach einem Geschenk. Der Besucher im Ladengeschäft recherchiert Verbraucherbewertungen, um eine Kaufentscheidung zu untermauern. Customer Decision

Customer Intelligence
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Gartner names SAS a Leader in digital marketing analytics

Digital marketing analytics has evolved over nearly two decades, per Gartner, and has beginnings with Web analytics developed to analyze server logs. Much has changed and a broader digital marketing analytics ecosystem has evolved into its own right, so Gartner saw the need to evaluate providers of digital marketing analytics solutions. In their inaugural Magic Quadrant for

Customer Intelligence
Jonathan Moran 0
Getting to the segment of one

As mass marketing becomes less common and effective, we get closer and closer to the ideal of the “segmentation of one,” which involves high degrees of personalization. In that environment, businesses must be able to market to customers at an individual level to remain competitive and relevant. However, without customer analytics technologies --

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