Jonathan Moran is responsible for global marketing activities for SAS’ marketing solutions. He has more than 20 years of marketing technology and customer analytics industry experience. Jonathan has designed, developed and implemented analytical software solutions that helped Fortune 500 customers solve unique analytics business issues.
Als Marketer haben Sie wahrscheinlich schon von MadTech gehört. Falls nicht, ist das kein Problem – es ist nie zu spät, um einzusteigen. Sehen wir uns also an, worum es sich bei MadTech genau handelt, warum es wichtig ist, die Hintergründe und drei Tipps, wie Sie sich in einer von
Hvis du er marketingmedarbejder, har du sikkert hørt om MadTech. Men hvis du ikke har, så fortvivl ikke - det er aldrig for sent at deltage i festen. Så lad os dykke ned i, hvad MadTech er, hvorfor det er vigtigt, hvordan vi er havnet her, og tre tips, du
Als je marketeer bent, is de kans groot dat je wel eens van MadTech hebt gehoord. Maar zo niet, maak je dan geen zorgen - het is nooit te laat om nog van de partij te zijn. Dus laten we eens duiken in wat MadTech is, waarom het van belang
Se lavori nel settore del marketing, forse avrai già sentito parlare di MadTech. In caso contrario, sappi che non è mai troppo tardi per unirsi alla festa. Perciò, vediamo subito insieme cos'è la MadTech, perché è importante e come ci siamo arrivati. Infine, scopriamo tre buoni consigli per prepararsi al
Si te dedicas al marketing, es probable que hayas oído hablar de MadTech. Pero si no lo has hecho, no te preocupes: nunca es tarde si la dicha es buena. Analicemos qué es MadTech, por qué es importante, cómo hemos llegado hasta aquí y tres consejos que puedes utilizar para
Synthetic data generation, as its name suggests, is one component of generative AI. With this technology, marketers can generate artificial data sets that share the attributes and characteristics of real customer data. As marketers continue to expand their use of both traditional AI and GenAI, synthetic data generation reduces the
It’s no surprise that MarTech in 2024 seemed to be dominated by GenAI, GenAI and … more GenAI. Perhaps this is a bit of an exaggeration, but you can’t deny this topic was a headliner in the MarTech space, along with AI and customer data platforms. Here are my top
Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and
Well, there's another plot twist in the Google third-party cookie deprecation saga. After years of banter and shifting deadlines, Google has decided to abandon its plans to phase out third-party cookies from Chrome. What does this mean for marketers? Even though third-party cookies aren't being removed, Google is planning to
Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative
The term “marketing cloud” became popular in the early 2010s with the promise that it could manage and automate marketing operations across numerous channels such as email, mobile, social and web. While marketing clouds have evolved over the years (mainly through acquisition), one thing has remained consistent: They do not
If you’re a marketer, chances are you’ve heard about MadTech. But if you haven’t, don’t worry – it’s never too late to join the party. So let’s dive into what MadTech is, why it’s important, how we got here and three tips you can use to get ready for marketing
Im digitalen Zeitalter kommunizieren Verbraucher über verschiedenste Kanäle mit Unternehmen. Der „Digital Native“ sucht nach Produktbewertungen auf seinem Spaziergang in der Mittagspause. Der Geschäftsmann surft auf seinem Tablet zwischen zwei Meetings auf der Suche nach einem Geschenk. Der Besucher im Ladengeschäft recherchiert Verbraucherbewertungen, um eine Kaufentscheidung zu untermauern. Customer Decision
