Customer Intelligence

Learn how marketing analytics is redefining the customer experience

Analytics | Customer Intelligence | Data Management | Internet of Things
Kristoffer Nilsson 0
Scoping an analytics platform for real-time and predictive engagement

The importance of real-time engagement is rapidly growing in companies around the world. The vast majority of customers now want and expect personalised experiences, tailored to fit their preferences and habits. This type of personalisation is only possible, however, with really good real-time analytics to provide insights, and suitable systems

Analytics | Customer Intelligence
Sandra Hernandez 0
En crecimiento y aplicación de regulación, la analítica será el gran aliado de la banca en este 2018

2018, en términos económicos, tiene un panorama bastante bueno. De hecho, el Banco Mundial (BM) en sus Global Economic Prospects destacó que este será el primer año tras la crisis en el que “la economía mundial funcionará en plena capacidad”. Colombia no se queda fuera de esas buenas proyecciones pues

Analytics | Customer Intelligence
Andreas Heiz 0
Kundenerfahrungen in Echtzeit geht nicht? Doch!

Kundenerfahrungen in Echtzeit genießen einerseits hohe Priorität in Marketingabteilungen vieler Unternehmen, die Umsetzung ist andererseits vielfach noch eine Herausforderung. Da der Marktdruck durch das Internet und die Digitalisierung immer größer wird, sind die Unternehmen gezwungen, ihren (potenziellen und realen) Kunden ein Erlebnis während der Interaktion oder im Dialog zu vermitteln,

Analytics | Customer Intelligence
Sandra Hernandez 0
Inteligencia Artificial, cada vez más cerca del entendimiento de las emociones

La inteligencia artificial (IA) es un avance tecnológico que sigue creciendo y que se perfila como una metodología para agilizar todo tipo de procesos, ayudando a la recopilación y el reconocimiento de datos y a la predicción de comportamientos hasta convertirse en una solución a necesidades inmediatas. Por eso se

Analytics | Customer Intelligence
Sandra Hernandez 0
La analítica, al servicio de la salud, mejora la calidad de vida de las personas

Médicos y Biólogos dedicados a la exploración científica han usado técnicas tradicionales de recolección de datos cuando implementan pruebas de ensayo en sus investigaciones, esto les ha permitido llegar a conclusiones que pueden, después de un proceso, convertirse en productos o procedimientos médicos que preserven la vida de miles de

Analytics | Customer Intelligence | Internet of Things
Lonnie Miller 0
How to monetize connected vehicles with analytics and mobility services

For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used

Analytics | Customer Intelligence
Federico Alberto Pozzi 0
Puntare sulla customer experience per fidelizzare i clienti

Una customer experience personalizzata in real-time è fattore trainante per le revenue. Per questo motivo, la maggior parte delle aziende sta cercando di raggiungere questo risultato. Fornire un’eccellente customer experience (CX) non è una novità assoluta; è sempre stata la base più affidabile del business. La vera novità è rappresentata

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: The digital shapeshifter of recommendation systems [Part 1]

If you’ve ever used Amazon or Netflix, you’ve experienced the value of recommendation systems firsthand. These sophisticated systems identify recommendations autonomously for individual users based on past purchases and searches, as well as other behaviors. Customers get algorithmic recommendations on additional offerings that are intended to be relevant, valued, and

Analytics | Customer Intelligence
Federico Alberto Pozzi 0
Customers are no longer loyal to brands, but to the best customer experience they can get 

Conveying an individualized customer experience in real-time drives income today. Be that as it may, most organizations are attempting to get this right. As everybody knows, giving extraordinary customer experience (CX) is not an absolute novelty; it has dependably been the bedrock of business. What is new is that the

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