Customer Intelligence

Alanna HowardOctober 2, 2018 0

Using SAS at SAS: A new user's perspective on SAS Customer Intelligence 360

For those new to SAS Customer Intelligence 360, its functionality can seem vast, but I found it easy to jump in and get started. With this cloud-based software you can combine multiple data sources to create a full picture of your site visitors and better know your customers. SAS Customer

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English

Analytics | Artificial Intelligence | Customer Intelligence

SAS KoreaSeptember 28, 2018 0

인공지능(AI) 챗봇은 고객 서비스를 어떻게 변화시킬까요?

고객 인텔리전스(CI)를 위한 챗봇 이미 많은 기업들이 인공지능(AI)으로 비즈니스를 자동화하고, 더 나은 고객 경험을 제공하며, 매출을 높이고 있습니다. 이미 수년 전부터 은행은 인공지능을 활용해 잠재적인 금융 사기를 탐지하고, 통신사는 고객 이탈을 예측해왔는데요. 챗봇은 한 단계 더 나아가 인공지능을 일상 가까이로 가져왔습니다. 챗봇은 머신러닝, 딥러닝, 음성 인식(voice-to-text), 자연어처리(NLP), 추천 엔진 등 여러

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Korean

Customer Intelligence

Ashutosh KumarSeptember 26, 2018 0

Why customer journey design matters (and having analytics at its heart matters, too)

Marketing has changed and continues to change. Some of this is because of technology, but mostly it is the result of evolving customer expectations. Isolated customer interactions, however good, do not create a great customer experience. As isolated events, in fact, they may have a low level of influence on

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English

Analytics | Customer Intelligence | SAS Events

Stephanie DiRicoSeptember 21, 2018 0

Don't just do digital. Be digital.

If you were to ask Tricia Wang, PhD, about real business growth, she would tell you that it lies outside the boundaries of the known. Not everything valuable is measurable, she would say. And big data is hiding new customers in the market from you. Wang is more than just

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 21, 2018 0

Customer journey optimization – The brain

My first post on customer journey optimization set the scene by introducing the concept of marketing as a game to be won. The rules to this game are complex, some are known, and others can be learned. Above all, the game is built on a shifting landscape of customer, competitor

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 14, 2018 0

Reinforcement learning brings AI to customer journeys

In my previous post I wrote about the Atari video game, Breakout, and how an AI technique (reinforcement learning, or RL) outperformed a human player. I also drew an analogy between Breakout and customer journey optimization. In Breakout, the environment is what you see on the screen – the blocks,

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English

Artificial Intelligence | Customer Intelligence

Malcolm LightbodySeptember 10, 2018 0

AI-based customer journey optimization

The customer journey is at the forefront of every discussion about modern marketing. The idea that customers move in premeditated or, at the very least, marketer-meditated paths between well-defined states is alluring (and comforting) to a marketing professional. Of course, even a cursory examination of a web path analytics (Sankey)

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English

Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunAugust 30, 2018 0

디지털 시대 핵심 전략 ‘실시간 마케팅’ 구현하기

인공지능(AI), 사물인터넷(IoT) 등 다양한 디지털 기술이 융합되면서 기업의 마케팅 전략도 혁신을 거듭하고 있습니다. 특히 고객이 특정 순간과 장소에서 기대하는 바를 충족시키는 ‘개인화된 경험’이 핵심 마케팅 역량으로 떠올랐는데요. 이를 위해서는 고객 데이터를 실시간으로 분석해 개별 고객의 특성과 원하는 바를 보다 잘 이해하고, 언제 어디서나 고객의 소비 여정과 함께하는 실시간 마케팅(Real-time marketing) 전략을 구현해야

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Korean

Retail

Analytics | Customer Intelligence

Kleber WedemannAugust 16, 2018 0

Los datos, fundamento para generar una comunicación que conecte con sus clientes

Con los años, y debido a la amplia oferta de ciertos productos y servicios, el reto de llegar a nuevos clientes y fidelizar a los actuales ha crecido. Esto ha llevado a las empresas a buscar diferentes tecnologías que les permitan saber más de sus clientes. Dicha adopción, en la

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Spanish

Banking | Communications | Education

Customer Intelligence

Liliana BaoAugust 16, 2018 0

“Llegó un cliente ¡¿Qué le digo?!”

Desde que me mudé a media cuadra de una estación de servicios, descubrí que una tienda 24hs de autoservicio se convirtió en mi kiosko, mi almacén, mi oficina, mi cafetería, mi restaurante, ¡y hasta mi farmacia a veces! Basta con pasar por la puerta, para que la cajera me salude

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Spanish

Customer Intelligence

Wilson RajAugust 10, 2018 0

Who owns real-time customer interactions in the C-suite?

With analytics, brands can see the world as their customers do ‒ and shape real-time customer interactions accordingly. And according to latest Harvard Business Review Analytics Services Report, Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience, real-time analytics is a critical enabler. The report is

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English

Customer Intelligence

Ana HidalgoAugust 10, 2018 0

Más vale llegar a tiempo que ser invitado

Como soy una persona afortunada, en ocasiones llego de forma no planificada a algún lugar justo en el momento en el que están a punto de descorchar un buen vino, por conversar acerca de algo que me interesa mucho o en el momento exacto en que regalan algo que me

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Spanish

Customer Intelligence

Oliver BörnerAugust 9, 2018 0

Wir wollen wie Amazon sein!

Interessanterweise sprachen mich in den letzten Monaten viele Unternehmen der unterschiedlichsten Branchen an und erzählten mir, dass sie sich eben nicht an den „Leuchtturm“-Beispielen ihrer eigenen Branche messen lassen wollen, sondern am „besten Unternehmen in Bezug auf ein herausragendes Kundenerlebnis“. Kurz: Sie wollen so sein wie Amazon. Es sieht wirklich

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German

Analytics | Customer Intelligence | Internet of Things

Sandra HernandezAugust 2, 2018 0

El CMO, retado a reinventarse frente a consumidores más educados, diversos e influyentes

La evolución tecnológica a la que nos enfrentamos a diario ha generado grandes cambios en los hábitos de consumo. Estas transformaciones han llevado a las organizaciones a atravesar por un momento en el que si no evolucionan no podrán optimizar, por ejemplo, la experiencia al cliente que ofrecen, y de

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Spanish

Banking | Communications

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning

Suneel GroverJuly 18, 2018 0

SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing [Part 1]

In a previous posting, SAS Customer Intelligence 360 was highlighted in the context of delivering relevant product, service, and content recommendations using automated machine learning within digital experiences. Shifting gears, SAS recognizes there are different user segments for our platform. This post will focus on building custom analytical recommendation models

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English

Customer Intelligence

Suneel GroverJuly 13, 2018 0

SAS Customer Intelligence 360: The Digital Shapeshifter of Recommendation Systems [Part 2]

In part one of this blog posting series, we took an introductory tour of recommendation systems, digital marketing, and SAS Customer Intelligence 360. Helping users of your website or mobile properties find items of interest is useful in almost any situation. This is why the concept of personalized marketing is

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English

Analytics | Customer Intelligence

David PopeJuly 5, 2018 0

Analytics use cases for utilities: Customer analytics

Our company talks to utilities all over the world about the value of analytics and "the digital utility," and we share analytics use cases across: assets and operations; customers; portfolio; and corporate operations (see diagram below). In this third post of my four-part series, I'll highlight a customer analytics use case. Customer

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English

Energy & Utilities

Analytics | Customer Intelligence

Dan MitchellJune 25, 2018 0

How are retailers using real-time analytics to improve customer experience?

Retailers don’t need to be reminded about the importance of customer experience. It’s critical – and that’s been true since the dawn of retail. But the nature of that experience has been changing at a rapid clip in recent years, due in large part to well-documented shifts in technology and

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English

Retail

Advanced Analytics | Artificial Intelligence | Customer Intelligence

SAS KoreaJune 22, 2018 0

스포츠 클럽, 분석으로 선수와 경기에 대한 완전한 그림을 그리다

스포츠 클럽은 다양한 소스로부터 수많은 데이터를 수집합니다. 선수들의 건강 상태에 대한 물리적 데이터, 의료 정보, 득점이나 경기 시간 등의 성과 데이터가 대표적인데요. 이외에도 티켓 가격, 판매, 시즌권 패턴 등 팀 운영 측면에서 다양한 데이터가 모입니다. 스포츠 클럽은 이전에도 데이터를 활용해왔습니다. 경기 장면을 촬영하고 실시간으로 또는 경기가 끝난 후 주요 영상(footage)을

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Korean

Sports & Entertainment

Customer Intelligence

Suneel GroverJune 20, 2018 0

SAS Customer Intelligence 360: Predictive next best actions

Regardless of industry, it has become a frequent occurrence that behind every data-driven marketer is an analytical ninja. Together, they formulate recipes in addressing the customer-centric paradigm that considers the different actions that a brand can take for a specific individual, and decides on the “best” one. The goal of

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English

Analytics | Customer Intelligence

Gloria CaberoJune 13, 2018 0

Hacia una experiencia digital del cliente fundamentada en la analítica

Su empresa lanzará en unas semanas un producto que, a su juicio, es innovador y despertará el interés de la gente. La campaña de awareness arrancó hace ya varios días y los clientes potenciales están visitando su sitio web para conocer más detalles, así como la fecha en que estará

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Spanish

Analytics | Customer Intelligence

David WallaceMay 31, 2018 0

How are banks using real-time customer analytics to improve the customer experience? 

We asked banking leaders. Here’s a sneak peek of our findings in advance of our June 12 webinar How important is customer experience in banking today? Very. It's the number one business challenge banks face, surpassing even regulatory compliance, because it links directly to revenue. And the stakes are only

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English

Banking

Customer Intelligence

Suneel GroverMay 30, 2018 0

SAS Customer Intelligence 360: Goals, propensity models, and machine learning

Why does your organization’s website or mobile app exist? What are you hoping to accomplish with your business by being digital? What are the most important priorities for your digital presence? Here are three goals that most organizations share: Sell more stuff. Make marketing more effective. Delight customers. Goals are

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English

Analytics | Customer Intelligence

Andreas HeizMay 25, 2018 0

Wachstumsmotor fürs Business: die analytisch gesteuerte Customer Experience

Customer Experience entscheidet über den Geschäftserfolg – und zwar in jeder Branche. Für Unternehmen, die das verstanden haben, ergibt sich der Rest wie von selbst. Das positive Kundenerlebnis sollte immer im Fokus stehen, denn es ist die Bedingung für Kundentreue und -bindung – und kann letztlich den Umsatz erhöhen. Der

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German

Analytics | Customer Intelligence

Oliver BörnerMay 24, 2018 0

Wir meinen es nur gut …

Ich sehe es vor meinem geistigen Auge … … den Head of Customer Experience, wie er mir das mit seinem treusten Blick entgegnet, als ich leicht aufbegehrte, dass ich auch beim 385. Mal keinen neuen Kredit oder Auslandsreiseversicherung oder, oder, oder kaufen wollte … Strategieberater sind sich einig: Customer Experience

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German

Analytics | Customer Intelligence | Internet of Things

Lonnie MillerMay 23, 2018 0

Could analytics improve electric vehicle adoption?

In August 2017, Britta Gross spoke about General Motors’ perspective on bringing electric vehicles (and their derivatives) to market. Her point of view reaffirmed GM's research on consumer awareness of electric vehicles (only 60 percent) and consumer adoption concerns with this emerging technology. She also revealed the portfolio of cars

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English

Energy & Utilities | Manufacturing

Customer Intelligence

Suneel GroverMay 23, 2018 0

SAS Customer Intelligence 360: Path analysis for re-engagement

Path analysis is an exploration of a chain of consecutive events that a given user or cohort performs during a set period while using a website, online game or mobile app (although other use cases can apply outside of digital analytics). As a subset of behavioral analytics, path analysis is

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English

Customer Intelligence

Suneel GroverMay 17, 2018 0

SAS Customer Intelligence 360: Location analytics meets digital intelligence

When data meets geography, use cases revolve around mapping and spatial analytics. But what happens when you combine digital analytics and powerful visualization for customer location analysis? Leveraging data collection mechanisms, SAS 360 Discover captures first-party behavioral information across the entire digital customer experience with a brand’s websites and mobile

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English

Advanced Analytics | Analytics | Customer Intelligence | Internet of Things

Héctor CoboMay 15, 2018 0

Anticipar y no reaccionar, las ventajas de una cadena de suministro efectiva

Sábado por la tarde. Un aficionado al futbol visita la tienda de conveniencia más cercana para comprar todo lo necesario para disfrutar el partido de su equipo favorito: botanas, comida, bebidas. Recorre los pasillos, pero no encuentra todo lo que quiere. Pregunta al dependiente; éste le responde que algunos de

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Spanish

Manufacturing | Retail

Customer Intelligence

Jeff DeMossMay 15, 2018 0

Purpose-driven marketing planning with SAS Customer Intelligence 360

Editor's note: Learn more about SAS 360 Plan, the latest addition to the SAS Customer Intelligence 360 solution. We all know that digital platforms have transformed the role of marketing in the last few years; however, in many organizations, marketing operations hasn’t kept pace with that innovation. Marketers need to be

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English