Customer Intelligence

Oliver BörnerFebruary 20, 2018 0

Positive Customer Experience: Is this really the same for customers and businesses?

Company vision and mission statements relating to customers often tend to be similar. They use the same phrases, and the meaning boils down to: “We want to put the customer at the center and offer him a positive customer experience.” Excellent! But. This 1) is nothing new and 2) sounds

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English

Analytics | Customer Intelligence

Dariusz JańczukFebruary 15, 2018 0

Klient anonimowy, ale czy faktycznie nieznany?

Cyfrowa rzeczywistość już na stałe zmieniła sposób kupowania wielu osób. Brak ograniczeń w dostępie do ofert licznych sklepów i firm usługowych powoduje, że coraz trudniej znaleźć przeciwników tego kierunku zmian.

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Polish

Analytics | Customer Intelligence

Mauricio GonzálezFebruary 6, 2018 0

La economía analítica conecta a consumidores y retailers

Imaginemos lo que se podría hacer si pudiésemos entrar en la mente de un comprador y conocer a detalle sus gustos, patrones de compra y estados de ánimo. Y a partir de esa información presentarle de inmediato productos y ofertas que satisfagan sus necesidades y se adecuen a su estilo

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Spanish

Retail

Analytics | Customer Intelligence | Data Management | Internet of Things

Kristoffer NilssonFebruary 6, 2018 0

Scoping an analytics platform for real-time and predictive engagement

The importance of real-time engagement is rapidly growing in companies around the world. The vast majority of customers now want and expect personalised experiences, tailored to fit their preferences and habits. This type of personalisation is only possible, however, with really good real-time analytics to provide insights, and suitable systems

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English

Analytics | Customer Intelligence

Oliver BörnerFebruary 6, 2018 0

Positive Customer Experience: Ist das für Kunden und Unternehmen wirklich dasselbe?

Wenn ich mir die Zielbilder eigentlich aller Unternehmen in Bezug auf den Umgang mit ihren Kunden anschaue, so fällt immer dieselbe Aussage ins Auge: „Wir möchten den Kunden in den Mittelpunkt stellen und ihm ein positives Kundenerlebnis bieten“. SUPER! Das ist 1) nichts Neues und klingt 2) fast zu schön,

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German

Analytics | Customer Intelligence

Sandra HernandezFebruary 1, 2018 0

En crecimiento y aplicación de regulación, la analítica será el gran aliado de la banca en este 2018

2018, en términos económicos, tiene un panorama bastante bueno. De hecho, el Banco Mundial (BM) en sus Global Economic Prospects destacó que este será el primer año tras la crisis en el que “la economía mundial funcionará en plena capacidad”. Colombia no se queda fuera de esas buenas proyecciones pues

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Spanish

Communications

Analytics | Customer Intelligence

Samuel BlanquetJanuary 31, 2018 0

Why Industry 4.0 needs the analytics platform approach

Industry 4.0 has become a watchword for manufacturers, but I’m not sure the implications are clear to many. Hyperconnected customers are the fundamental premise of Industry 4.0 and they expect more than good quality. They expect their manufacturers to also behave like retailers and service providers. Real-time and predictive engagement

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English

Analytics | Customer Intelligence

Andreas HeizJanuary 31, 2018 0

Kundenerfahrungen in Echtzeit geht nicht? Doch!

Kundenerfahrungen in Echtzeit genießen einerseits hohe Priorität in Marketingabteilungen vieler Unternehmen, die Umsetzung ist andererseits vielfach noch eine Herausforderung. Da der Marktdruck durch das Internet und die Digitalisierung immer größer wird, sind die Unternehmen gezwungen, ihren (potenziellen und realen) Kunden ein Erlebnis während der Interaktion oder im Dialog zu vermitteln,

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German

Analytics | Customer Intelligence

Mike BlanchardJanuary 30, 2018 0

The art of harnessing customer feedback

As customers and consumers, you and I now have many ways to tell suppliers what we want, when, how and to give them feedback on their performance as suppliers. Clues from our website navigation patterns, social “likes”, trolley abandons, and even instant chats, together with in-person conversations make up the

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English

Analytics | Artificial Intelligence | Customer Intelligence

Pasi HeleniusJanuary 25, 2018 0

Chatbots for customer intelligence are here

Everyone seems to agree that artificial intelligence (AI) will help businesses to automate, provide better customer experience or simply sell more. If we’re honest, businesses have been doing these things for decades if not centuries, so why all the concern about AI? Isn’t it just a new way of doing

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English

Artificial Intelligence | Customer Intelligence

Nicolas TerrasseJanuary 23, 2018 0

What satellite navigation can tell us about the reach of artificial intelligence

A few days ago, I had a conversation with the marketing director of a large company that I am working with on digital transformation. We talked in particular about how artificial intelligence would change the interactions between brands and their customers, and the parallels with how we use GPS. GPS:

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English

Analytics | Customer Intelligence

Sandra HernandezJanuary 19, 2018 0

Inteligencia Artificial, cada vez más cerca del entendimiento de las emociones

La inteligencia artificial (IA) es un avance tecnológico que sigue creciendo y que se perfila como una metodología para agilizar todo tipo de procesos, ayudando a la recopilación y el reconocimiento de datos y a la predicción de comportamientos hasta convertirse en una solución a necesidades inmediatas. Por eso se

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Spanish

Banking | Government | Manufacturing

Customer Intelligence

Mike BlanchardJanuary 18, 2018 0

How to solve the ‘People and Skills’ problem

There are not many conversations, presentations or media briefings about analytics that don’t at some point touch on the issue of ‘people and skills’. Convincing business leaders of the merits of analytics given the technology now available is often the easy part. It inevitably leads on to what the barriers

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English

Analytics | Customer Intelligence

Mieke De KetelaereJanuary 17, 2018 0

Talents seek their dream employer

You may have an approach that works in terms of tackling the major challenge of getting people with suitable skills into your organisation, but this won’t mean much if the business isn’t structured in such a way that gets most out of them. Building on the previous blog looking at

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English

Customer Intelligence

Business Analytics PortugalJanuary 17, 2018 0

Usar os dados para criar uma verdadeira experiência de cliente

O mundo mudou, está mais tecnológico, mais fragmentado, mais exigente... e o mesmo acontece com a experiência de cliente. Nunca o termo “mercado global” foi mais verdadeiro do que hoje. Uma pessoa pode comprar um produto ou serviço em qualquer parte do mundo. Basta ligar-se à internet. Este cenário é

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Portuguese

Analytics | Customer Intelligence

Mieke De KetelaereJanuary 12, 2018 0

Talente suchen sich ihren Traumarbeitgeber - und nicht umgekehrt!

Den optimalen Mitarbeiter zu finden ist schwierig. Viele Firmen backen sie sich deshalb selbst: Sie investieren in sie und fördern sie so, bis sie ihren Traum-Mitarbeiter haben. Doch reicht das? Nicht ganz. Denn Traum-Mitarbeiter wollen einen Traum-Arbeitsplatz. Da muss die Unternehmenskultur und - struktur für sie passen. Denn ohne diese

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German

Customer Intelligence

Aimee RodriguezJanuary 8, 2018 0

A marketer’s guide for real-time analytics

Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences. Marketers need to understand why this capability is so important to customers, and how to implement this kind

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English

Analytics | Customer Intelligence

Sandra HernandezJanuary 5, 2018 0

La analítica, al servicio de la salud, mejora la calidad de vida de las personas

Médicos y Biólogos dedicados a la exploración científica han usado técnicas tradicionales de recolección de datos cuando implementan pruebas de ensayo en sus investigaciones, esto les ha permitido llegar a conclusiones que pueden, después de un proceso, convertirse en productos o procedimientos médicos que preserven la vida de miles de

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Spanish

Health Care | Hospitality

Analytics | Customer Intelligence | Internet of Things

Lonnie MillerJanuary 5, 2018 0

How to monetize connected vehicles with analytics and mobility services

For the last two years, I’ve spent time listening to and brainstorming with automakers, their suppliers and other technology companies about how to monetize connected vehicle data. This involves: Data that’s offloaded from a roving vehicle fleet (cars, trains, semi-trucks, farm tractors, you name it!). Data coming from driving-related mobile apps used

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English

Government | Manufacturing

Analytics | Customer Intelligence | Fraud & Security Intelligence

Oliver BörnerDecember 19, 2017 0

How Real-Time Customer Engagement Saved My Christmas

I have to confess: when it comes to Christmas, I'm a "real man". I do everything at the last minute, and certainly do not risk starting too soon… And that's exactly how it was last year, when I realized that it was Christmas Eve, and I still had no gifts

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English

Advanced Analytics | Customer Intelligence

Jeanne (Hyunjin) ByunDecember 19, 2017 0

실시간 고객 참여, 고객 경험 관리의 필수 요소

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Korean

Analytics | Customer Intelligence

Federico Alberto PozziDecember 19, 2017 0

Puntare sulla customer experience per fidelizzare i clienti

Una customer experience personalizzata in real-time è fattore trainante per le revenue. Per questo motivo, la maggior parte delle aziende sta cercando di raggiungere questo risultato. Fornire un’eccellente customer experience (CX) non è una novità assoluta; è sempre stata la base più affidabile del business. La vera novità è rappresentata

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Italian

Analytics | Customer Intelligence | Machine Learning

Ariadna SolisDecember 18, 2017 0

Feliz E-commerce y próspero marketing nuevo

Han transcurrido varios años desde que el e-commerce llegó a los sitios web y conquistó el mercado de compras en línea, pero nada de esto fue posible por el marketing, la parte estratégica para vender productos para las personas que desconfiaban del internet, tal vez porque la costumbre controlaba los

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Spanish

Manufacturing | Retail

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning

Suneel GroverDecember 18, 2017 0

SAS Customer Intelligence 360: The digital shapeshifter of recommendation systems [Part 1]

If you’ve ever used Amazon or Netflix, you’ve experienced the value of recommendation systems firsthand. These sophisticated systems identify recommendations autonomously for individual users based on past purchases and searches, as well as other behaviors. Customers get algorithmic recommendations on additional offerings that are intended to be relevant, valued, and

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English

Analytics | Customer Intelligence

Mike BlanchardDecember 16, 2017 0

Kundenveranstaltung 2.0 – Die Gäste bestimmen die Agenda

Was will mein Kunde eigentlich von mir? Das ist eine Frage, die sich Technologieanbieter immer stellen müssen, um für jedes seiner Probleme eine gute Lösung zu finden. Dazu muss der Austausch zwischen dem Anbieter und seinen Kunden stimmen. Geht das überhaupt, oder ist der Wunsch Vater des Gedankens? Das geht,

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German

Analytics | Customer Intelligence

Muhammad Asif AbbasiDecember 14, 2017 0

Re-thinking data expiration: Real time, right time and shelf-lives

There is a buzz about ‘real-time’ analytics and its likely impact on decision-making, customer relationships and profitability. It is, to be fair, new and exciting, and therefore undeniably attractive. Part of the excitement may be because everyone can see the potential, and the cynicism has not yet set in. The

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English

Analytics | Customer Intelligence

Mike F. SmithDecember 14, 2017 0

Coming soon to a grid near you: certainty amid confusion

The paradigm in which we have all lived in an electrified world is changing. The convergence of technology, changing business models, and increasing customer expectations means the way utilities have operated for the last 100+ years must change. Further, this change must embrace where the operations side of the business

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English

Energy & Utilities

Analytics | Customer Intelligence

Federico Alberto PozziDecember 12, 2017 0

Customers are no longer loyal to brands, but to the best customer experience they can get 

Conveying an individualized customer experience in real-time drives income today. Be that as it may, most organizations are attempting to get this right. As everybody knows, giving extraordinary customer experience (CX) is not an absolute novelty; it has dependably been the bedrock of business. What is new is that the

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English

Analytics | Customer Intelligence

Ariadna SolisDecember 10, 2017 0

Retail: la era de la personalización

Me gustaría que se situara algunos años atrás, cuando cursaba algún grado de primaria, su madre seguramente trataba de que llegara con bien a la escuela y que no perdiera las prendas, en especial el suéter que traía bordado su nombre, estoy completamente segura de que en alguna ocasión lo llegó

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Spanish

Retail

Analytics | Customer Intelligence

Alex KwiatkowskiDecember 5, 2017 0

Cost & profitability analytics: Show me the money

If you’ve been a regular reader of my musings over the years, or heard me bring these thoughts to life in-person at an event or during a webinar, you’ll know that I like to rely upon a few tried and tested phrases. One of my favourites is “’x’ [insert technology

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English