Author

Mac Carlton
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Product Manager, SAS Customer Intelligence

Mac Carlton focuses on building analytics and GenAI-powered capabilities for marketing teams. He developed some of the first GenAI capabilities in SAS solutions, advised customers on data and AI strategy, and recently joined the product team to deliver AI and analytics for SAS Customer Intelligence solutions. Carlton is always interested in talking about how GenAI is democratizing analytics, how to achieve alignment with LLMs, and how AI can save you time every day.

Artificial Intelligence | Innovation | Marketing
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Unlock advanced audience targeting with SAS® Customer Intelligence 360 and Amazon Bedrock's generative AI

The digital marketing landscape demands increasingly sophisticated audience targeting, yet many organizations struggle with the technical complexity of creating precise audience segments. The integration between SAS Customer Intelligence 360 and Amazon Bedrock is fundamentally changing how marketers approach audience creation through the power of generative AI (GenAI) and natural language

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