Allan is a Business Solutions Advisor in Customer Intelligence at SAS, with a primary focus on the Nordic region. With more than 15 years in Online Advertising and Marketing Tech, he is an expert in helping organisations shorten the distance between brand and customer, through data-driven engagement strategies. His unique outside-in approach enables him to drive business value from both sides of the table.
I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable
