I think it’s safe to assume that we have all heard the phrase “don’t imitate, innovate” in some form or other, but from my point of view, there are only so many times that the wheel can be invented, meaning that sometimes, you would, could and should imitate. I’m not
Imitation is the sincerest form of flattery
When 'rip and replace' is confronted with 'integrate and enhance'
Data should alleviate strain instead of causing new pain Recent research from SAS and Accenture underlines what many of us already knew anecdotally. Marketers are increasingly frustrated by their inability to obtain and leverage insights into customer behavior. Marketing teams have data – heaps of data – but they are unable