Steve is Head of Customer Intelligence across UKI and Western Europe. With 14+ years proven experience in Online Marketing throughout UK & EMEA, he provides deep domain expertise in analytical marketing and customer experience to global clients, driving business value by focusing on customer centricity, analytical marketing and strategic execution.
Catching up to the consumers Using technology and analytics to support marketing is not especially new. It is fair to say that it has been possible for some time. Many organisations have invested in marketing platforms, for example. However, there is a niggling problem. The investment may have been made, but few marketers are
In a world of fast, convenient, personalized service, customers expect businesses to go the extra mile to meet their expectations. How can organizations establish closer relationships, especially in crowded markets? With industry disruptors nipping at their heels, established companies are looking for fresh ways to strengthen relationships with new and
