Alena Tsishchanka is an Insurance Practice Leader for SAS in EMEA. She works with customers and partners to analyze business processes, understand trends and issues and introduce innovative business analytics solutions. In particular, Alena provides functional and technical advice on how analytics applications could deliver real business value to customers in the insurance industry. One of her key goals is to create mutually beneficial customer connections and to establish collaborations across geographies.
An ideal quartet formation of a rock band consists of a voice, an electric guitar, a bass, and a drum kit. What else do we need to enjoy our favorite tunes and get inspired? There's another great quartet that could bring you fresh ideas and that is the insurance industry.
Today’s customer really expects a truly extraordinary customer experience. That means that your company, your brand and the experiences you provide are not just in competition with people in your category. They’re in competition with people like Amazon, Uber and Starbucks, who have managed to make the mobile device a
The coronavirus pandemic has changed many things in many industries – and not always in the most obvious way. Insurance companies have seen both fewer claims and fewer sales. As a result, many have realised that the process of digitisation, often started slowly before lockdown, must now be accelerated. More,
Alena caught up with Pedro Peleja, Technology Transformation Director at Una Seguros, to talk about digital transformation.
As companhias de seguros enfrentam diferentes exigências por parte dos clientes e num cenário cada vez mais fraturante e competitivo. Na verdade, elas precisam de ser capazes de usar os dados e o conhecimento, de forma rápida e eficaz, para se manterem na linha da frente. Durante a crise do
