Lisa Loftis is a customer relationship management (CRM) and business intelligence (BI) expert with 25 years of experience in assisting organizations with adopting a customer focus. Formerly with Baseline Consulting, Lisa has worked with numerous large organizations in North America, South America, and Europe on all aspects of successful BI and CRM deployments. She specializes in combining the technology necessary to support true CRM and BI business strategies with the organizational structures, executive leadership, and cultural factors required to take an organization toward effective implementation of the enterprise strategies.
The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces
During a lighthearted moment in a serious conversation, Howard Schmidt, cyber security advisor to multiple presidents, told a Wall Street Journal interviewer that relying on a government agency as your primary backstop during a major cyber security breach is akin to calling Ghostbusters: you might not get the help you
Déjà vu. For me, this term immediately conjures images of Bill Murray waking up in Punxsutawney, Pennsylvania on Groundhog Day – repeatedly. In French, déjà vu means “already seen” and while I usually fall solidly into the realm of skeptic in matters like these, I have to admit feeling a
