Lisa Loftis
SAS Customer Intelligence Consultant

Lisa Loftis is a customer relationship management (CRM) and business intelligence (BI) expert with 25 years of experience in assisting organizations with adopting a customer focus. Formerly with Baseline Consulting, Lisa has worked with numerous large organizations in North America, South America, and Europe on all aspects of successful BI and CRM deployments. She specializes in combining the technology necessary to support true CRM and BI business strategies with the organizational structures, executive leadership, and cultural factors required to take an organization toward effective implementation of the enterprise strategies.