Composable, packaged, unbundled, traditional, reverse ETL, zero copy – these are just a few of the terms used to describe customer data platforms (CDPs) today. If you find that understanding the CDP marketspace is a bit like trying to discern meaning from a word salad (defined by Merriam-Webster as “a
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Composable CDP: Part of the CDP word salad or worth considering?
Out with the old, in with the new: 3 strategies for addressing the demise of cookies
The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces
Who you gonna call (for a cybersecurity issue)?
During a lighthearted moment in a serious conversation, Howard Schmidt, cyber security advisor to multiple presidents, told a Wall Street Journal interviewer that relying on a government agency as your primary backstop during a major cyber security breach is akin to calling Ghostbusters: you might not get the help you