Author

Lisa Loftis
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Principal Product Marketing Manager, Global Customer Intelligence Practice

Lisa Loftis is a Customer Intelligence thought leader and product marketer at SAS, where she focuses on customer intelligence, customer experience management and digital marketing. She is co-author of the book Building the Customer-Centric Enterprise. She can be reached at Lisa.Loftis@sas.com.

Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Lisa Loftis 0
Out with the old, in with the new: 3 strategies for addressing the demise of cookies

The clock is ticking as the end of third-party data is near. Safari and Firefox have eliminated third-party cookies and Google Chrome is not far behind. Below are three steps marketers can take to address the changing cookie landscape: Create moments that matter by providing a digital experience that convinces