Humberto is Sr. Account Executive managing both esteemed Spanish Banks and Iconic Retailers, formerly the MadTech practice lead in Spain. He Prioritizes customers' needs, delivering tailored solutions, and focusing on building trust-based relationships. Bachelor’s in international business & Sales by Universidad Regiomontana. Before Joining SAS Spain in 2022 he held different sales roles in SAS México, SAP & Oracle. Soccer fan, F1 Lover, book devourer.
En un mercado con clientes cada vez más exigentes, la experiencia del cliente se ha convertido en un factor decisivo. En este contexto, la IA generativa emerge como un aliado estratégico, transformando la gestión de la experiencia del cliente y fortaleciendo la relación con ellos. Desde conversaciones automatizadas hasta la
On May 25, we took advantage of the presence of the SAS management team at a global level in sunny Madrid to get together with our clients and partners , whom we already consider friends, to address such a fashionable topic as advanced analytics from different angles on our SAS
