José Humberto López
Sr. Customer Intelligence Executive

Humberto is the MadTech practice lead in Spain. His passion is supporting companies elevate their CX through a complete understanding of their customers. It’s not about campaigns & journeys, the customer centric vision is translated in to real time decisioning and AI-Driven hyper-personalization. Bachelor in International Business & Sales by Universidad Regiomontana. Before Joining SAS Spain in 2022 he held different sales roles in SAS México, SAP & Oracle. Soccer fan, F1 Lover, book devourer.

Analytics | Customer Intelligence | SAS Events
Diferencias y similitudes en la gestión de la experiencia de cliente y ciudadano

On May 25, we took advantage of the presence of the SAS management team at a global level in sunny Madrid to get together with our clients and partners , whom we already consider friends, to address such a fashionable topic as advanced analytics from different angles on our SAS