Author

Sofia Real
RSS
Sr Marketing Specialist

Sofia has an academic background in Marketing Management and professional experience mainly in IT companies. She has an extensive experience in the field of marketing communications in B-to-B market, both from a strategic and operational role. Experience with the development and execution of various marketing and communication projects, event organization and copy-writing. She is also much involved with online communications, including email marketing, content management, search engine optimization, web writing and web analytics. Sofia is Sr Marketing Specialist at SAS in Portugal.

Analytics | Artificial Intelligence | Customer Intelligence
Sofia Real 0
A transformação MarTech: como a tecnologia irá melhorar o marketing em 2024

No ano passado, assistimos a uma revolução notável no desenvolvimento de modelos generativos de IA e na sua adoção generalizada por indivíduos e empresas. Dois exemplos claros foram o ChatGPT e o DALL-E da OpenAI que, em apenas alguns meses, conseguiram conquistar milhões de utilizadores em todo o mundo, garantindo