Waynette Tubbs is a seasoned technology journalist specializing in interviewing and writing about how leaders leverage advanced and emerging analytical technologies to transform their B2B and B2C organizations. In her current role, she works closely with global marketing organizations to generate content about artificial intelligence (AI), generative AI, intelligent automation, cybersecurity, data management, and marketing automation. Waynette has a master’s degree in journalism and mass communications from UNC Chapel Hill.
Companies like Amazon, Netflix, Zappos and Pandora have changed what consumers expect from a brand – they want brands to “know” what they want before they ask for it. To provide those kinds of personalized products and services, brands have to collect and analyze huge quantities of customer and industry
Do you remember when CPU time was a high-priced commodity? "Today, if you are any good at what you do, the constrained resource is you," says Timothy Berryhill from Wells Fargo. Berryhill has years of experience with SAS on "many platforms and operating systems." He says there are several things
In today's fast-paced, jam-packed work day, many people answer email and read reports after business hours. And more and more, they're doing those things on a smartphone or tablet. How are your users accessing and using your reports? Statistics South Africa has found that their end-users would prefer a mobile
