Dr. Iain Brown is the Head of Data Science for Northern Europe and an Adjunct Professor of Marketing Data Science at the University of Southampton, renowned for his extensive expertise in AI and machine learning across various sectors. He is the author of "Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers," which consolidates his deep knowledge in leveraging data science for marketing effectiveness. An accomplished speaker and leader, Dr. Brown continues to shape the future of data-driven strategies and innovation in data science education and application.
As businesses in the UK and Ireland rapidly adopt generative AI, strategic insights from the latest SAS study reveal the roadmap to successful integration and the hurdles to overcome. GenAI is rapidly transforming how businesses operate, innovate, and interact with customers and employees alike. However, as the technology proliferates, so
Data science continues to be a pivotal force driving innovation across industries. From enhancing customer experiences to optimizing operational efficiencies, the role of data science is expanding, bringing with it new challenges and opportunities. This article explores the emerging trends and technologies that are shaping the future of data science
From rising operating costs to wage inflation, business leaders are facing challenges on an unprecedented scale. For small and medium-sized enterprises (SMEs) in particular, this is driving the need for more in-depth data gathering, understanding and insight generation to inform smarter decision making and identify cost-saving opportunities. Some might remember
The more information they have to learn from, the better. Naturally, this will not allow you to predict global pandemics or financial collapses.
While Brexit has distracted us for the past few years, a far more subtle but important revolution has been happening right under our noses. Artificial intelligence (AI) has become a crucial part of our day-to-day. Self-learning machines are embedded in services or devices used by three-quarters of global consumers. And
It is becoming more and more apparent that social media is a gold mine of unstructured data that is just waiting to be analysed so that the nuggets can be extracted. At SAS Global Forum, I was particularly impressed with the diversified use of sentiment analysis and the exploration that
An event is fast approaching that is the highlight of the year for many members of the SAS community. I am, of course, referring to SAS Global Forum 2012, which this year will be hosted in the Walt Disney World Swan and Dolphin Resort in Orlando, Florida. I am particularly
