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Customer Intelligence | Marketing
Jennifer Pearson 0
Creating loyal customers through personalized, mobile-first engagement

As consumers increasingly embrace a mobile-first lifestyle, businesses across various industries – from retail and banking, to insurance and telecommunications – are under pressure to create personalized and engaging customer experiences. The ability to reach customers through the right channel at the right time is essential for enhancing customer engagement,

Work & Life at SAS
Alyssa Grube 0
Our Storytellers: Casey Hensley

Balancing a career and raising a family is a juggling act, and we’re proud to support parents with on-site childcare, a generous childcare subsidy, family-friendly programs and industry-leading workplace flexibility to make life a little easier.   Casey Hensley, HR Business Partner, experienced this support firsthand as she and her husband

Artificial Intelligence | Predictions
Kristi Boyd 0
Navigating AI ethics in manufacturing and agriculture: Balancing innovation with responsibility

As we move into 2025, AI continues to transform industries in unprecedented ways, driving efficiency, innovation, and productivity. But with this rapid advancement come critical ethical questions. How can we ensure that AI systems protect the rights and well-being of individuals?  Manufacturing and agriculture are two essential industries where answering

Artificial Intelligence | Predictions
Lucy Chan 0
From data to delivery: How GenAI will shape the future of public service

"Generative AI (GenAI) initiatives should support broader public goals and needs," says SAS' Ensley Tan. While governments recognize GenAI's potential to improve operational efficiency and citizen experience, there is more to it than setting up projects and expecting them to work. Tan, SAS Asia-Pacific Lead for Public Sector Consulting, said public

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