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Advanced Analytics | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Unified data model, marketing attribution and AutoML

Excitement levels are high for the March 2020 release of SAS Customer Intelligence 360, which includes multiple years of research and development culminating in enhancements to the platform's underlying data model. The changes will introduce the unification of a comprehensive data model recording both: Customer behavior -- what users are

Data Management | Fraud & Security Intelligence
Nuth Ratanachu-ek 0
A practical guide to improve the effectiveness of watch list screening

Watch list screening has been one of the rules with highest false-positive rate. Watch list screening has been one of the pillars for know your customer (KYC) and anti-money laundering (AML) regulatory requirements since the beginning. It was introduced to prevent known criminals (or known high risk entities) from utilizing

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Analytics as a guiding light

Digital transformation. Yup, I said it. It's over-hyped. But as SAS Chief Operating Officer and Chief Technology Officer Oliver Schabenberger says, "It's also real and powerful. Our world is being liquefied from physical assets into virtual assets, and analog processes into digital processes - the world is turning into bits

Advanced Analytics | Customer Intelligence | Data Visualization
Suneel Grover 0
SAS Customer Intelligence 360: Hybrid marketing and analytic's last mile [Part 3]

In parts one and two of this blog series, we introduced hybrid marketing as a method that combines both direct and digital marketing capabilities while absorbing insights from machine learning. According to Daniel Newman (Futurum Research) and Wilson Raj (SAS) in the October 2019 research study Experience 2030: “Brands must

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