Adam Neiberg is a Global Banking Senior Marketing Manager in SAS’ Global Industry Marketing organization. He brings 17 years of experience from working at BB&T, a super regional US bank, in a variety of marketing and product manager roles. Prior to joining SAS, Adam continued to work with the financial services industry, first spearheading the vertical at the Center for Creative Leadership, a global leadership development company, and then lastly at Cisco Systems, a hardware and software technology firm, as the global financial services marketing manager. He is passionate about banking and enjoys reading, writing, and strategizing about it.
Learn how the SAS Viya MCP Server enables AI assistants like Claude Cowork to orchestrate governed, auditable banking analytics workflows while keeping model execution, governance and oversight within SAS Viya.
For years, the assumption has been that AI would primarily benefit the largest banks – those with the biggest technology budgets, the deepest talent pools and the resources to experiment at scale. But AI may be creating a different kind of competition. While large banks continue to invest billions in
If AI ambition inside your bank is starting to collide with day‑to‑day delivery realities, this six‑minute video is worth your time. It’s a “cut through the noise” conversation about what’s shaping banks right now: risks, opportunities and the reality behind the hype. AI’s impact depends on the foundation Listen to
