Customer trust is a multifaceted thing. On one hand, earning and keeping it requires marketers to overcome a myriad of threats. On the other hand, trust is almost universally revered by marketers, and once obtained, the benefits are plentiful. A new report from Harvard Business Review Analytic Services and sponsored
Tag: equity and responsibility
As we move into 2025, AI continues to transform industries in unprecedented ways, driving efficiency, innovation, and productivity. But with this rapid advancement come critical ethical questions. How can we ensure that AI systems protect the rights and well-being of individuals? Manufacturing and agriculture are two essential industries where answering
The SAS Championship was on the line. With Padraig Harrington holding a slim two-stroke lead, Sunday’s final round promised to be a heart-pounding affair. Jerry Kelly stormed out of the gate on the final day, carding birdie after birdie. As the tension mounted, the match hung in the balance. The
Witnessing future golfers in action is a rare treat and that's exactly what the SAS HBCU Invitational offers. However, the event is about more than just golf. This year, student-athletes also participated in the third edition of the SAS HBCU Career Day, a key feature of the SAS Championship. The
Inspiring messages, actionable ideas and shared experiences were not in short supply as successful leaders from every industry came together for this year’s women’s events at the SAS Championship. Powerhouse lineups at Women’s Day on Tuesday, Oct. 8, and the Women in Risk Executive (WiRE) Connection on Monday, Oct. 9, gave
Model cards have been around for a few years now and while their purpose is clear – to increase machine learning transparency and to create a way to communicate usage, ethics-informed evaluation, and limitations – they're still evolving. Many companies have tried their hand at creating their own version of
The health care community is recognizing the importance of addressing cancer not just as a biological disease but as a multifaceted issue influenced by various social, environmental and economic factors. By incorporating social determinants of health (SDOH) into risk stratification models and utilizing trustworthy AI to eliminate bias, health care providers can
Since its inception in 2023, the SAS HBCU Program has been dedicated to supporting faculty at historically Black colleges and universities (HBCUs) and predominantly Black institutions (PBIs). This initiative was created for educators who are passionate about learning and teaching analytics. The program brings together faculty members at different stages
Health care payers stand at a crucial moment in balancing expenses with the imperative of providing high-quality care. Rising medical expenses – driven by new technologies, aging populations and the surge in chronic diseases – present an ongoing challenge. Whether they are insurance companies, government programs or employers, payers must
This summer, the buzzword on everyone's lips is generative AI. From tech conferences and industry panels to mainstream media and casual conversations, AI has taken center stage, driving innovation and sparking debates about its impact on our future. One of the most exciting developments in AI is the growing impact
Across the world, investigators and law enforcement officers are tackling a rapidly evolving and expanding workload fueled by an increase in complex modern-day crimes. As technology alters the type and methodology of the crime itself – the evasion of tax payments, theft of public funds, erroneous disbursement of benefits, gaming
Thanks to the ubiquity of smartphones and laptops, people are used to getting what they need at the press of a button – whether they’re looking for information, seeking action or trying to solve a problem. Citizens want that same ease of access from their city’s government. As more citizens
Have you ever heard the saying, “Products that don’t perform won’t be trusted, and products that can’t be trusted aren’t worth the machines they’re coded on”? Maybe not, because I just made it up. But at SAS, as we continue to create products that perform and change the world, we
Imagine for a moment: You’re a single parent working to make ends meet as you balance rent, bills and the cost of living. Add on losing your job. Then, food assistance and health care access become incredibly important to your family. Millions of households receive social safety benefits. In the
They say trust is a delicate thing. It takes a long time to build trust. It’s easy to lose and hard to get back. Trust is built on consistent and ethical actions. Therefore, we must be intentional when creating AI models. It's crucial to ensure that trustworthiness is embedded
This International Women's Day (IWD) was one of the best yet, with exciting things to celebrate across the globe! From a new blog series to upcoming events at SAS Innovate, Women in Analytics (WIA) is excited to play a part in empowering and advocating for women at SAS and outside
The world has come a long way in gender equality over the past one hundred years, but there is still room for improvement. In every journey toward equality, it’s important to have allies to help support and promote unheard voices, which benefits everyone involved. In the fifth post in this
Growing up involves a long process of discovering more about ourselves and the world around us. Looking back at our younger selves' decisions and thought processes can leave a sense of laughter, embarrassment, growth or even pride. Thinking about how far you’ve come as a person can be rewarding. For
Black History Month seems like an opportune time to comment on the recent pullback of DEI initiatives, particularly in tech, as a reminder of a historical story. It’s a story of the perpetual dance between social progress and regression as America’s historically marginalized communities are concerned. However, the significance of
Women's voices are vital in technological development. Over the next few months, we will be highlighting women from diverse backgrounds as they share about their experiences in the tech industry. For the beginning of this series, we will focus on five women who were part of a panel at SAS
If your organization aims for longevity, resilience is a muscle you want to build. The 5 Resiliency Rules: Speed and agility Data culture and literacy Curiosity Innovation Equity and responsibility I know resilience has been a hot topic in recent years, and for good reason – it can make or
At SAS, we take a passionate stance in shaping the future of tech leaders. In 2023, we introduced the SAS HBCU+ Fellows Program, inviting faculty from Historically Black Colleges and Universities (HBCUs) and Primarily Black Institutions (PBIs) to gain hands-on experience with SAS and pass on this knowledge to their
The National Institute of Standards and Technology (NIST) has released a set of standards and best practices within their AI Risk Management Framework for building responsible AI systems. NIST sits under the U.S. Department of Commerce and their mission is to promote innovation and industrial competitiveness. NIST offers a portfolio
With the holidays and the new year quickly approaching, it's the perfect time to reflect on what to celebrate from 2023 and what to look forward to in 2024! With this in mind, WIA wants to share some of the influential moments it has been a part of and some
AI tools should, ideally, prioritize human well-being, agency and equity, steering clear of harmful consequences. Across various industries, AI is instrumental in solving many challenging problems, such as enhancing tumor assessments in cancer treatment or utilizing natural language processing in banking for customer-centric transformation. The application of AI is also
The significance of upholding trustworthy AI standards transcends multiple industries. Within retail, AI can potentially wield considerable influence in driving customer experiences, optimizing operations, and shaping business strategies. However, it is crucial to ensure that AI technologies are developed and deployed in an ethical manner, prioritizing human well-being and reflecting
As 2023 ends, it's important to reflect on the predictions that SAS leaders made at the beginning of the year. Let’s look at some of these predictions and see how accurate they were. We'll explore forecasts related to health care, human resources, AI, data, renewable energy and more. Let's dive
Medicaid program integrity, in simple terms, is a program that ensures that the funds allocated for Medicaid are used appropriately, that patients receive the care they deserve and that resources aren’t mishandled. But consider this staggering fact: In 2020, the Centers for Medicare and Medicaid Services (CMS) reported that Medicaid
The relationship between trust and accountability is taking center stage in the global conversations around AI. Accountability and trust are two sides of the same coin. In a relationship – whether romantic, platonic or business, we trust each other to be honest and considerate. Trust is fueled by actions that showcase
In this era of technology dominated by AI and rapid advancements, trust has emerged as a critical pillar of our interconnected world. As Reggie Townsend, Vice President of the Data Ethics Practice at SAS, explains, we must understand that trust is essential for meaningful relationships and the functioning of civil