This summer, the buzzword on everyone's lips is generative AI. From tech conferences and industry panels to mainstream media and casual conversations, AI has taken center stage, driving innovation and sparking debates about its impact on our future.

One of the most exciting developments in AI is the growing impact of women. Women are leading groundbreaking research and shaping the ethical frameworks guiding AI deployment. Their contributions are pushing the boundaries of technology and ensuring that AI evolves in an inclusive and responsible manner. In this blog post, we'll dive into why AI is making headlines this season and explore the latest advancements, trends, and discussions surrounding this transformative technology, with a special spotlight on women's influential role.



What is Generative AI?

Having trouble following the conversation on AI? Watch SAS' Principal Product Marketing Specialist, Marinela Profi, explain what AI is and how it shows up today. If you want to take it a step further, check out SAS' global research study to see how businesses incorporate AI into their workplaces.

AI in marketing

AI is making waves in all industries, and it's important to have a continuous conversation about how it will affect consumers. This month, Executive Vice President and Chief Marketing Officer Jennifer Chase joined a panel discussing AI integration.

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Need a new summer podcast?

Continuing with the AI theme, our Pondering AI Podcast this month features numerous women leaders in AI, including Marianna B. Ganapini, Miriam Vogel, Melissa Sariffodeen and others. Learn about topics ranging from the ethics of AI practices to AI tools and robots. Explore how women are leading the way in AI innovation.

See episodes



SAS Hackathon

It's another exciting year for the SAS Hackathon. This year, we have a hackathon team looking to make big waves in women's health. The Guardian Owl Project plans to create an app and website using data from the CDC to help expecting mothers determine their risk for various pregnancy complications and how to mitigate those risks.

Register for hackathon


Innovate on demand

Don't forget there's still time to watch Innovate on demand. Catch eye-opening sessions with brilliant women in tech and find something that piques your interest!

Watch Innovate on demand


Interested in seeing more from WIA? Join today!

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About Author

Olivia Ojeda

Olivia Ojeda is an Associate Communications Specialist on the Thought Leadership, Editorial and Content team at SAS. In 2023, she graduated with a degree in Business Administration/Marketing from North Carolina State University. Day-to-day she helps write and edit collateral and enjoys creating colorful and creative blog posts.

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