SAS Voices
News and views from the people who make SAS a great place to work
The consumerization of health care is no longer a future-state concept. It is here, and it is reshaping expectations faster than many organizations are prepared to meet. Patients today are not just recipients of care. They are consumers comparing experiences across industries. They expect the same level of personalization, convenience
Every missed appointment affects more than one patient. It delays care, leaves valuable clinical time unused, disrupts schedules and creates additional work for care teams already operating under significant pressure. For health care organizations facing growing demand and limited resources, reducing patient no-shows can improve both patient access and operational
There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research