Tag: customer experience

Analytics | Customer Intelligence | Internet of Things | Machine Learning
Max Ardigò 0
Machine learning to (re)learn about the consumer's genome

An interview with Gaetano Giannetto, CEO of Epipoli/Groupalia Transparency and quality of algorithms will form the basis of a new alliance and a new balance between companies and their customers. “Data intelligence becomes a competitive advantage only if you’re able to use it,” according to Gaetano Giannetto, CEO of Epipoli,

Customer Intelligence
Philip Reschke 0
4 guiding principles on how to execute on your digitised business strategy – Part 2

Rethink the way you run your business Irrespective of which digital business model works for your organisation, there are four guiding principles that you should adhere to as you execute on your digitised business strategy: Provide seamless, compelling and engaging customer experiences Optimise processes and improve employee experiences to deliver

Analytics | Customer Intelligence
Ioannis Stavridis 0
Kundennähe, Spezialisierung und Wandel: Warum beim Marketing von Banken vor allem das Nutzererlebnis zählt

Das Banking verändert sich zunehmend. Das gilt ganz besonders für das Marketing. Anja Stolz, CMO bei der Commerzbank in Frankfurt, gibt im Interview einen Einblick in die Rolle des CMO bei diesem Transformationsprozess. Außerdem erklärt sie, wie wichtig die Customer Experience inzwischen als Marketing-Tool ist. Frau Stolz, welche Trends werden

Analytics | Customer Intelligence
Federico Alberto Pozzi 0
Puntare sulla customer experience per fidelizzare i clienti

Una customer experience personalizzata in real-time è fattore trainante per le revenue. Per questo motivo, la maggior parte delle aziende sta cercando di raggiungere questo risultato. Fornire un’eccellente customer experience (CX) non è una novità assoluta; è sempre stata la base più affidabile del business. La vera novità è rappresentata

Analytics | Customer Intelligence
Federico Alberto Pozzi 0
Customers are no longer loyal to brands, but to the best customer experience they can get 

Conveying an individualized customer experience in real-time drives income today. Be that as it may, most organizations are attempting to get this right. As everybody knows, giving extraordinary customer experience (CX) is not an absolute novelty; it has dependably been the bedrock of business. What is new is that the

Customer Intelligence
Norma Suarez 0
How do you #RealTimeWithSAS?

The concept of real-time customer experiences has been around for a while. However, the ability to deliver real-time customer experiences had been limited until recently. Real-time experiences are progressively and significantly influencing today’s customer journeys. Tomorrow, successful customer journeys will not happen at all without them. What is the meaning

Analytics
John Hawkins 0
Forecourt of the future

Why do you visit your local petrol station forecourt? Well, probably one reason is to buy fuel for your car, but there is no question that forecourts have changed. Twenty or thirty years ago, you would (more or less) only have been able to buy fuel, plus oil or bulbs

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