There is no question that AI in marketing is here to stay. According to DemandSage, “56% of brands now actively use AI to tailor every customer interaction (content, recommendations and support), while 96% of companies report AI has significantly improved their personalization ROI.” And it does pay off: DemandSage research
El bienestar laboral se ha consolidado como una prioridad estratégica para las organizaciones, tanto públicas como privadas. La Organización Mundial de la Salud define el burnout como un síndrome derivado del estrés crónico mal gestionado en el trabajo, caracterizado por agotamiento, distanciamiento mental de la actividad profesional y una disminución
Rules-based decisioning engines (also known as enterprise decisioning applications) have long been a mainstay for marketers. These applications automate marketing actions using predefined business rules. When the decision is executed as part of a marketing campaign, specific conditions defined in the rules will trigger actions without requiring manual segmentation or
