Author

Mirian Herráez
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Senior Systems Engineer

Mirian Herráez has been working at SAS for about 10 years in analytical pre-sales, collaborating with different practices and solving business problems. She has worked in banking, insurance and consulting (focus on CPG and Retail). Since the beginning of her professional career, she has been dedicated to solving business problems, identifying the relevant information for each business question and the appropriate technique and obtaining insights that guide the decisions of the many companies. Mirian Herráez has degrees in Economics (specializing in Economic Analysis) and Fine Arts from the Complutense University of Madrid, a Master's in Digital Business (ISDI) and Center for Monetary and Financial Studies (CEMFI), approved the oppositions to the Higher Body of State Statistician.

Advanced Analytics | Analytics | Customer Intelligence | Machine Learning
Mirian Herráez 0
La experiencia del cliente como clave diferenciadora en la digitalización del Sector Asegurador

Tal y como comentamos durante el evento realizado con Expansión y McKinsey en nuestras oficinas, en el contexto de incertidumbre actual, las aseguradoras han tenido que subirse al tren de la digitalización para seguir creciendo. La crisis del COVID como acelerador de la digitalización en el sector seguros En un