Tag: customer experience

Customer Intelligence
John Balla 0
Leading marketing excellence with analytics

In today’s world, leading your organization to faster, better decisions calls for skill, agility and resourcefulness. Increasingly, it also requires the use of analytics to meet changes in customer expectations brought about with social, mobile and the digitization of life. The lunch keynote at the DMA's Marketing Analytics Conference featured insights

Customer Intelligence
Stuart Rose 0
Is the customer experience overrated?

According to analyst firms, consulting companies and various other research, customer experience is the primary priority for insurance companies.  But is customer experience overrated? Let’s start by considering the primary interactions between an insurance company and its customers: new business, billing, renewals and claims. Ask any insurance executive, especially property

Fritz Lehman 0
Customer experience is more than just a hot steak

There’s a restaurant here in Raleigh called the Angus Barn.  It’s one of my favorite places to eat and unwind after work. They’ve got top-notch steak and quality cold beer, but what really sets the place apart is the customer experience they provide. There’s a cigar room in the back

Customer Intelligence
Robert Schumacher 0
Alles Mobile oder was?

Über die Winterzeit war ich wieder einmal in asiatischen Gefilden unterwegs. Ich liebe Thailand, Malaysia, Singapur und staune über die Geschwindigkeit der Entwicklungen in diesen Ländern: Was in Europa Jahrhunderte gebraucht hat, passiert dort in Jahrzehnten. Was hier in einigen Jahren vorangeht, geschieht dort innert Jahresfrist. Alles Mobile oder was?

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