Blogs

Blogs

Tag: responsible innovation

Analytics | Artificial Intelligence

Jonathan MoranSeptember 28, 2023 0

How generative AI integrations in SAS Customer Intelligence 360 help modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

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Artificial Intelligence

Kristi BoydSeptember 25, 2023 0

The road to trustworthy AI: Strategies for robustness

Most of us have experienced the annoyance of finding an important email in the spam folder of our inbox. If you check the spam folder regularly, you might get annoyed by the incorrect filtering, but at least you’ve probably avoided significant harm. But if you didn’t know to check spam,

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SAS Events

Caslee SimsSeptember 21, 2023 0

SAS leaders explore the latest in tech with theCUBE

When tech experts want to hear directly from thought leaders in the industry, they turn to theCUBE for professionally produced interviews from wherever the global enterprise tech community is gathering. During SAS Explore in Las Vegas, theCUBE stopped by the Innovation Hub to interview a few SAS leaders and get their take

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Analytics | Artificial Intelligence

Reggie Townsend

Reggie TownsendSeptember 12, 2023 0

Striking the balance: Navigating the pitfalls of AI technocentrism

Embracing AI is wonderful. From a practical business perspective, though, there are limits. This issue is broader than AI. However, I’ll constrain the conversation to that for now, given the attention AI is getting these days. Yes, some processes are undoubtedly good candidates for automation, but avoiding “technocentrism” is critical to

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Analytics

Adam TromanSeptember 8, 2023 0

Why there are more questions than answers when it comes to AI

AI has captured the general public's imagination, so it was no surprise that it was nearly the only topic of conversation among data professionals at this year’s Chief Data and Analytics Officer (CDAO) conference in London. Of course, AI and machine learning are not new concepts for those working in

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Analytics | Artificial Intelligence | Data for Good

Vrushali Sawant

Vrushali SawantJune 23, 2023 0

Inclusivity: A guiding principle for responsible innovation

AI – just like humans – can carry biases. Unchecked bias can perpetuate power imbalances and marginalize vulnerable communities. Recognizing the potential for bias is one of the first steps toward responsible innovation. Doing so allows users to include diverse needs and perspectives in building inclusive and robust products. Through

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Analytics

Kristi BoydMay 31, 2023 0

Understanding the role of privacy and security in responsible innovation

As organizations embrace AI, they often handle large volumes of data that power AI systems. Handling data appropriately includes implementing adequate privacy policies and security measures to protect it. Doing so prevents accidental exposure and ensures ethical data use. AI technology often uses sensitive data for creating, training and utilizing models.

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Artificial Intelligence | Equity and Responsibility

Reggie Townsend

Reggie TownsendMay 25, 2023 0

Fostering AI common sense: The need for critical thinking and healthy skepticism

As AI rapidly advances over the next several years, I’ve been fortunate to have an active role in helping to guide a responsible path forward when it comes to technology’s impact on our daily lives. Currently, this role includes serving as Vice President for the SAS Data Ethics Practice, as an

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Analytics | Data Culture and Fluency | Data for Good

Cindy TurnerMay 23, 2023 0

How passion and purpose power business change

Unleash innovation with diverse viewpoints, creative thinking and personal passions.

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Analytics | Artificial Intelligence | SAS Events

Alison BolenMay 9, 2023 0

SAS Innovate kicks off with productivity, performance and trust

What do you get when you mix leaders from every industry, a hall-of-fame basketball coach and a best-selling author together in three days? SAS Innovate in Orlando, of course. As organizations navigate this changing economic landscape, many are turning to analytics and AI to help them stay ahead of the

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Analytics

Kristi BoydMay 1, 2023 0

Trustworthy AI: 3 reasons we need it now

Who is responsible for ensuring that new AI technologies are fair and ethical? Does that responsibility land on AI developers? On innovators? On CEOs? Or is the responsibility more widespread? At SAS, we believe that it is everyone’s duty to innovate responsibly with AI. We believe that adhering to trustworthy

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Analytics | Artificial Intelligence | Data for Good

Reggie Townsend

Reggie TownsendApril 27, 2023 0

Data quality: The foundation for trustworthy AI

I see the term resilience in a lot of business literature these days. Intuitively, it makes sense. After a pandemic, global supply chain disruptions and resulting economic fragility, executives understandably consider adaptability, durability and how best to operate with a strength of character – all attributes that define resilience. Many

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Analytics | Data for Good | Innovation

Jerry WilliamsApril 21, 2023 0

AI and sustainability: Balancing innovation with environmental impact

Artificial Intelligence (AI) can drive environmental innovation (EI) in sustainability and reduction of carbon emissions. However, the use of AI itself also comes with environmental costs. The high computational requirements of AI-based systems lead to significant energy consumption, contributing to greenhouse gas emissions. The energy consumption of AI systems can

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Energy & Utilities

Analytics | Artificial Intelligence

Caslee SimsApril 3, 2023 0

Exploring the interplay of technology and society

If you’ve ever contemplated AI's messy reality and political nature, the interplay of technology with society and the impact of AI on democracy, we have a conversation for you. As AI rapidly expands, it has sparked numerous discussions and debates. One theory is that AI is inherently political. This viewpoint

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Analytics

Vrushali Sawant

Vrushali SawantMarch 30, 2023 0

The ethics of responsible innovation: Why transparency is key

In today's world, data-driven systems make significant decisions across industries. While these systems can bring many benefits, they can also foster distrust by obscuring how decisions are made. Therefore, transparency within data driven systems is critical to responsible innovation. Transparency requires clear, explainable communication. Since transparency helps people understand how

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Analytics | Artificial Intelligence | Equity and Responsibility | Innovation

Kristi BoydMarch 3, 2023 0

Generative AI: Benefits, risks and a framework for responsible innovation

Generative AI (GAI) is a category of AI that can create new content, including video, audio, images and text. GAI has the potential to change the way we approach content creation. It’s gotten much attention lately. Take ChatGPT for example. The AI chatbot has captivated the public’s imagination with clever

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Analytics | Artificial Intelligence

Alex CoopMarch 2, 2023 0

Unlocking the full potential of AI and ML for businesses and banks: Challenges and cautionary tales

In this post, Ajay Agrawal, professor at Toronto's Rotman School of Management, discusses the challenges of unlocking the full potential of AI and ML for businesses and banks. Agrawal explains how the taxi industry in London, UK provides a cautionary tale of the potential impediments to driving value from AI,

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Analytics

Vrushali Sawant

Vrushali SawantFebruary 22, 2023 0

Embedding responsible innovation: How SAS is leading the charge in ethical technology

Responsible innovation is critical because technology does not exist in a vacuum. It affects us all in unexpected ways. We know analytics has an undeniable impact on society. For example, analytics can help hospitals manage their inventories for essential items like wheelchairs and bladder scanners, help sports teams curate a

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Analytics | Artificial Intelligence

Reggie Townsend

Reggie TownsendFebruary 10, 2023 0

A call to action: Empowering minority populations in the AI revolution

One of the reasons I got involved with the trustworthy AI movement is because automated systems enabled by our past will hurt people – at scale – if we aren’t careful. Worse yet, and from a personal perspective, it concerned me that if such systems were deployed in justice and

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Artificial Intelligence

Reggie Townsend

Reggie TownsendNovember 21, 2022 0

Harnessing our superpower: Creating a common vision for AI

I’ve spent months traveling and speaking to business leaders worldwide about trustworthy AI and responsible innovation. On the nights I laid awake in unfamiliar hotel rooms, wishing my body clock would adjust faster than it was, I found joy in watching local television in local languages. While I don’t understand

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Analytics | Artificial Intelligence

Caslee SimsNovember 9, 2022 0

3 principles that emphasize productivity for your analytics platform

More digital channels are bringing greater connectivity and more data is bringing added complexity to organizations. All this can feel chaotic or like a fog of information warfare. As a result, the pace of disruption and data expansion require visual tools that accelerate data wrangling and modeling. To overcome complexity,

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Artificial Intelligence | Data for Good | Learn SAS

Reggie Townsend

Reggie TownsendAugust 8, 2022 0

Next generation of responsible AI innovators tackle real-world challenges with AI4ALL and SAS

As head of the SAS Data Ethics Practice, I spend a lot of time contemplating the social implications of AI. Considering its benefits like augmenting medical decisions and pitfalls, making decisions based on biased data results in dire consequences for patients. Such implications have the potential to impact society in a variety

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Analytics

Becky GraebeMay 11, 2022 0

Exploring innovative modeling designs built to battle bias

Students at North Carolina State University completed design projects yielding striking visuals, purpose and functionality without unethical design characteristics. If you were to design the ultimate vacation home, you would most certainly consider options and features that speak to your individual preferences and style. It turns out that same inclination

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Analytics | Artificial Intelligence | Cloud | Data for Good | Machine Learning

Bryan HarrisMay 5, 2022 0

Who is responsible when AI is irresponsible?

We hear a lot about responsible AI or AI ethics in the marketplace today. At SAS, we believe there should be a larger conversation about responsible innovation. In reality, the decisions made by AI are the outcome of algorithms, data and business processes. This means ethical considerations must be applied

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