Tag: responsible innovation

Analytics
Jonathan Moran 0
3 reasons why marketers need SAS® for customer analytics

Customer analytics is becoming imperative for organizations that desire to create and provide personalized and satisfying customer experiences. To understand and anticipate customer needs, preferences and behaviors in a fast-moving marketplace, organizations must make sense of unstructured data, apply industry-specific data and analytics techniques, and optimize every customer-level decision and

Artificial Intelligence | Risk Management
Kristi Boyd 0
Understanding AI governance

AI governance is an all-encompassing strategy that establishes oversight, ensures compliance and develops consistent operations and infrastructure within an organization. It also fosters a human-centric culture.   This strategy includes specific governance domains such as data governance and model governance, necessary for a unified AI approach. Why AI governance matters  The

Analytics | Artificial Intelligence | Innovation
Jonathan Moran 0
How integrating generative AI with SAS Customer Intelligence 360 helps modern digital marketers

Generative AI models have existed since the 1950s, but only in recent years have their application in marketing gained significant attention and media coverage. The impressive abilities of generative AI, particularly in content generation, have sparked excitement within the industry. However, the larger question that arises is: How can generative

Artificial Intelligence | Innovation
Lexi Regalado 0
The future of patient care: How AI is changing medicine

Artificial intelligence (AI) is revolutionizing the way medical professionals deliver care and manage patient data. By harnessing the power of advanced algorithms and machine learning, AI applications contribute to more accurate diagnostics, personalized treatment plans and streamlined administrative processes. The integration of AI into health care is helping create a

Artificial Intelligence
Vrushali Sawant 0
3 attributes of human centricity in trustworthy AI development

AI tools should, ideally, prioritize human well-being, agency and equity, steering clear of harmful consequences. Across various industries, AI is instrumental in solving many challenging problems, such as enhancing tumor assessments in cancer treatment or utilizing natural language processing in banking for customer-centric transformation. The application of AI is also

Artificial Intelligence
Melissa Jantjies 0
Trustworthy AI for retail: Balancing innovation and responsibility

The significance of upholding trustworthy AI standards transcends multiple industries. Within retail, AI can potentially wield considerable influence in driving customer experiences, optimizing operations, and shaping business strategies. However, it is crucial to ensure that AI technologies are developed and deployed in an ethical manner, prioritizing human well-being and reflecting

Analytics | Artificial Intelligence
Reggie Townsend 0
Striking the balance: Navigating the pitfalls of AI technocentrism

Embracing AI is wonderful. From a practical business perspective, though, there are limits. This issue is broader than AI. However, I’ll constrain the conversation to that for now, given the attention AI is getting these days. Yes, some processes are undoubtedly good candidates for automation, but avoiding “technocentrism” is critical to

Analytics | Artificial Intelligence | Data for Good
Vrushali Sawant 0
Inclusivity: A guiding principle for responsible innovation

AI – just like humans – can carry biases. Unchecked bias can perpetuate power imbalances and marginalize vulnerable communities. Recognizing the potential for bias is one of the first steps toward responsible innovation. Doing so allows users to include diverse needs and perspectives in building inclusive and robust products. Through

Analytics
Kristi Boyd 0
Trustworthy AI: 3 reasons we need it now

Who is responsible for ensuring that new AI technologies are fair and ethical? Does that responsibility land on AI developers? On innovators? On CEOs? Or is the responsibility more widespread? At SAS, we believe that it is everyone’s duty to innovate responsibly with AI. We believe that adhering to trustworthy

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