Tag: customer story

Analytics
David Smith 0
Powerful storytelling for tech

When I arrived for a training course with the name, "Powerful storytelling for tech," I was surprised to discover that most of the attendees worked in sales, rather than the marketing and communications crowd I'd been expecting. They were all there to learn how best to engage prospects – how

Analytics | Customer Intelligence | Data Management | Data Visualization | Risk Management
Randy Guard 0
How companies can succeed in an analytics economy

Artificial intelligence. Big data. Cognitive computing. These buzzwords are the ABCs of today’s marketplace. In a recent interview at SAS® Global Forum, I discussed the unprecedented pace of change that we’re seeing in the market. It’s creating what I like to call an analytics economy. In this economy, analytics –