Caroline Kinlaw is an Associate Marketing Specialist on the Internal Communications team at SAS. Prior to joining the Marketing Associate Program, Caroline began her work at SAS as an intern on the Industry Go-To-Market team concentrating on campaign marketing. In her current role, she focuses on creating written and visual content for internal stakeholders.
Conference demos often struggle with the same challenge: showing people what technology can do without asking them to sit through another product presentation. At SAS Innovate 2026, SAS partner Notilyze took a different approach. Rather than leading with a traditional demonstration, Notilyze showcased an interactive soccer game that encouraged attendees
Small and midsize businesses (SMBs) around the world are investing in AI, but most are still early in their AI maturity journey. That’s one of the key takeaways from a new global study commissioned by SAS and IDC. The report, AI for SMBs: Closing the Readiness–Reality Gap, explores how SMBs
For the past 13 years, NC State College of Design students have been tasked with exploring how technology and design can help tackle society’s biggest challenges. This year, students were asked to reconsider the role design plays in society. Rather than developing a traditional B2B interface, they explored how design,
