Hidden Insights
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Don’t laugh, but increasingly I find myself thinking that I’ve been here before. I often find that the underlying situation and argument are familiar, albeit in a slightly different context, with newer brands or technologies. For example, I was recently asked to assist an overseas team respond to a request
Paul Ridge, Banking & Insurance Specialist, SAS UK & Ireland, looks at the state of real-time customer experience in the insurance industry and how analytics can power hyper-personalised customer journeys. The insurance industry has always been there to cover the risks we face in our daily lives. Yet we’re seeing those
What are the big guys saying and doing, and what impact could it have on you? Artificial Intelligence (AI) is a hot topic as we all know. Progress is going fast and some of it is even catching the attention of mainstream media (e.g. Google’s AlphaGo Zero (AI program) becoming the world’s best
Consumers are aware of all the information retailers are collecting about them and expect to receive a seamless experience that reflects their behaviour at any given moment of time. Tiffany Carpenter, Head of Customer Intelligence, SAS UK & Ireland, looks at where retailers are on this journey. Our high streets are
Mike Wake, Head of Data Management at SAS UK & Ireland analyses how the incoming GDPR will empower consumers to take back control. The General Data Protection Regulation (GDPR) puts power into the hands of the consumer. From May 2018, this legislation will allow EU citizens to take control of where their
Data science and machine learning are riding the popularity wave. There is plenty of buzz in social media, crowds at meetups and conferences, and rising interest in postgraduate studies in this area. There is clearly a growing awareness of the power of advanced data analysis methods and the benefits that