Seconds are passing us by at this very moment, and there's not much you can do in one second. Well, there is something. Let's say smile, take a deep breath, close your cellphone and say thank you. Within a second you can also make decisions: click the buy button in
According to Gartner only 50% of clever AI models ever get deployed, put into practise and used to make decisions.
La pandemia del COVID-19 está teniendo importantes consecuencias en la economía a nivel mundial. Durante la fase de recuperación de la normalidad, la necesidad de establecer medidas de distanciamiento social y evitar aglomeraciones para minimizar riesgos de contagio será especialmente difícil de integrar en la vida diaria de grandes urbes,
I have a clear view on the potential of AI: the true value of AI lies in helping banks to know and understand their customers.
With analytics, brands can see the world as their customers do ‒ and shape real-time customer interactions accordingly. And according to latest Harvard Business Review Analytics Services Report, Real-Time Analytics: The Key to Unlocking Customer Insights & Driving the Customer Experience, real-time analytics is a critical enabler. The report is
Retailers don’t need to be reminded about the importance of customer experience. It’s critical – and that’s been true since the dawn of retail. But the nature of that experience has been changing at a rapid clip in recent years, due in large part to well-documented shifts in technology and
We asked banking leaders. Here’s a sneak peek of our findings in advance of our June 12 webinar How important is customer experience in banking today? Very. It's the number one business challenge banks face, surpassing even regulatory compliance, because it links directly to revenue. And the stakes are only
Real-time analytics is, at its most basic, being able to present the right offer at the right time. And it’s the ultimate competitive differentiator in today’s age of highly valued customer experiences. Marketers need to understand why this capability is so important to customers, and how to implement this kind
