Hidden Insights
Experience the possibilities with Business Analytics
What does it take to get customer experience right? We can probably all agree that it starts with data, and that means good data. Data holds clues about what your customers want, how they feel, how they like to engage with your brand, how often they want to be in
In my last blog post, I discussed the features of a customer intelligence solution that enable it to support more coherent marketing. In this post, I consider how customer intelligence can be used to support marketing, from conscious management and monitoring of strategic goals to planning and managing the experience
What size does an organisation such as a bank need to be before it can deploy analytics in earnest? The answer now is, surprisingly small. Analytics is no longer the preserve of big organisations. More and more small and medium-size businesses, including banks, are starting to adopt advanced analytics and
When your industry is going to be turned on its head by something, the sooner you can start planning – or at least thinking about it – the better. The new International Financial Reporting Standard 17 (IFRS 17) will come into force in January 2021, and it’s set to completely
Advanced analytics is an important part of artificial intelligence (AI). Machine learning, or the ability of computers to learn from data, rather than through programming rules, means that more complex problems can be addressed than would otherwise be possible. It is significantly easier to supply lots of data and examples
Too many manufacturers find themselves stuck in the past, prisoners of their own highly complex systems and supply chains. They sit on treasure troves of data generated by machinery, employees and customers, but lack the ability to turn it into actionable insight. Business intelligence (BI) has long been a manufacturing