Tag: predictive analytics

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Decision management, machine learning, and digital marketing

A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Model management for competitive differentiation [Part 1]

The universe of customer experiences, digital analytics, personalization and decisioning is massive. At times, it can seem as complicated and vast as the galaxy itself. With intricate subjects underneath this umbrella, you can lose direction, wander aimlessly, or feel a misleading sense of success or failure. When you lose vision,

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: A look inside the black box of machine learning [Part 1]

As machine learning takes its place in numerous advances within the marketing ecosystem, the interpretability of these modernized algorithmic approaches grows in importance. According to my SAS peer Ilknur Kaynar Kabul: We are surrounded with applications powered by machine learning, and we’re personally affected by the decisions made by machines

Advanced Analytics | Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
SAS Customer Intelligence 360: Factorization machines, visual analytics, and personalized marketing

In a previous posting, SAS Customer Intelligence 360 was highlighted in the context of delivering relevant product, service, and content recommendations using automated machine learning within digital experiences. Shifting gears, SAS recognizes there are different user segments for our platform. This post will focus on building custom analytical recommendation models

Advanced Analytics
Antibiotic resistance is rising to dangerously high levels

The use of antibiotics is growing rapidly. Excessive or inappropriate prescriptions of antibiotics and lack of follow-up on treatments results in antimicrobial resistance. The antimicrobials become resistant, and therefore they do not act on antibiotics as expected. This makes treatment ineffective, and already now 20-50 percent of all antibiotic prescriptions

Analytics | Data Visualization
Gregor Herrmann 0
BI ist tot? Noch lange nicht!

Die Diskussionen im IT-Umfeld kreisen heute vorwiegend um Trendthemen wie künstliche Intelligenz (KI), Machine Learning, Chatbots, Blockchain oder Hackathons. Von Business Intelligence (BI) ist kaum noch die Rede. Bedeutet das also, dass diese inzwischen überflüssig ist?  Die Antwort auf diese Frage lautet definitiv: nein. Dennoch lohnt sich ein genauerer Blick,

Analytics
Gregor Herrmann 0
Why BI is not dead

There is a lot of buzz in the market about artificial intelligence, machine learning, chatbots, blockchains and hackathons. The list could go on. You do not hear much about business intelligence these days. Does this mean BI is no longer needed? Absolutely not, but I do believe it is worth

Analytics
John Hawkins 0
Forecourt of the future

Why do you visit your local petrol station forecourt? Well, probably one reason is to buy fuel for your car, but there is no question that forecourts have changed. Twenty or thirty years ago, you would (more or less) only have been able to buy fuel, plus oil or bulbs

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

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