Tag: predictive analytics

Analytics
John Hawkins 0
Forecourt of the future

Why do you visit your local petrol station forecourt? Well, probably one reason is to buy fuel for your car, but there is no question that forecourts have changed. Twenty or thirty years ago, you would (more or less) only have been able to buy fuel, plus oil or bulbs

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 3]

In Part 1 and Part 2 of this blog posting series, we discussed: Our current viewpoints on marketing attribution and conversion journey analysis in 2017. The selection criteria of the best measurement approach. Introduced our vision on handling marketing attribution and conversion journey analysis. We would like to conclude this

Advanced Analytics | Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Malcolm Lightbody 0
Algorithmic marketing attribution and conversion journey analysis [Part 2]

In Part 1 of this blog posting series, we discussed our current viewpoints on marketing attribution and conversion journey analysis in 2017. We concluded on a cliffhanger, and would like to return to our question of which attribution measurement method should we ultimately focus on. As with all difficult questions

Advanced Analytics | Artificial Intelligence | Customer Intelligence | Machine Learning
Suneel Grover 0
Algorithmic marketing attribution and conversion journey analysis [Part 1]

Everyone has a marketing attribution problem, and all attribution measurement methods are wrong. We hear that all the time. Like many urban myths, it is founded in truth. Most organizations believe they can do better on attribution. They all understand that there are gaps, for example, missing touchpoint data, multiple

Advanced Analytics | Analytics | Internet of Things
Samuel Blanquet 0
The factory of the future is not a low-cost proof-of-concept — but proof-of concept is possible

Manufacturers are not like Steve Jobs. He famously didn’t worry about market research when developing the iPod, merely assuming — some would say arrogantly — that the product was so good that everyone would buy it. He was right, but few would have his confidence. Manufacturers, by contrast, tend to

Analytics | Customer Intelligence | Data Visualization | Machine Learning
Suneel Grover 0
How does a marketer know what to test?

As customer interactions spread across multiple touch points, consumers demand seamless and relevant experiences. Traditional planning and design approaches--that rely on historical conventions, myopic single-channel perspectives and sequential act-and-learn iteration—no longer matches the complexity and pace of modern digital marketing. Marketers must  re-evaluate their strategies for engagement—especially in the area

Analytics | Data Management | Data Visualization
Georgia Mariani 0
6 examples of data management, reporting and analytics in higher education

Today in higher education, savvy users expect to have the information they need to make data-informed decisions at their fingertips. As such, leaders in institutional research (IR) are under pressure to provide these users with accurate data, reports and analyses. IR has been tasked with transforming data and reports in

Advanced Analytics | Analytics | Customer Intelligence
Suneel Grover 0
Digital intelligence for optimizing customer engagement

Digital intelligence is a trending term in the space of digital marketing analytics that needs to be demystified. Let's begin by defining what a digital marketing analytics platform is: Digital marketing analytics platforms are technology applications used by customer intelligence ninjas to understand and improve consumer experiences. Prospecting, acquiring, and holding on

Analytics
Jennifer Bell 0
Rural school district wields predictive analytics to open doors for first generation college students

This predictive analytics post continues a blog series that highlights education leaders sharing successes and challenges of using data to drive school improvement. Sampson County Schools is a small rural school district in southeastern North Carolina. While overall graduation rates in the county were improving, one school wanted to do

Analytics
Jennifer Bell 0
Pennsylvania principal uses student projections to foster academic success for more students

This student projections post kicks off a series highlighting education leaders sharing the celebrations, and challenges, of using data to drive school improvement. These are real teachers, principals and superintendents working to foster academic growth for every student in their schools and districts. As we near the end of the first

Risk Management
Ian Jones 0
All quiet on the Barnett Front

The Barnett Shale in North Texas hit a historic mark on April 25: Its rig count fell to zero. Two hundred rigs once harvested the 40 trillion cubic feet of natural gas in this massive basin, stretching beneath 17 Texas counties. Today, nothing. This dramatic silence in North America’s second-largest

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