Tag: predictive analytics

Customer Intelligence
Suneel Grover 0
Translating predictive marketing analytics through visualization

Marketing analytics continues to explode with more data sources and fascinating predictive marketing approaches to solve important business problems, yet one challenge continues to bubble up. The ability to translate the technical math behind predictive analytics into easy-to-understand business language and visualization to help c-suite executives make data-driven decisions with

Customer Intelligence
Suneel Grover 0
Digital marketing, predictive analytics, and making personalization delicious

In anticipation of SAS Forum Portugal 2015, I wanted to kick off my first contribution to the SAS Customer Analytics Blogosphere sharing an interview I completed with Sofia Real on the topics of modern digital marketing, predictive analytics, optimization, and personalization. Does that sound like a nasty traffic jam you might want to avoid? Absolutely not,

Advanced Analytics | Analytics
Mike Gilliland 0
Guest blogger: Dr. Chaman Jain previews Winter issue of Journal of Business Forecasting

JBF Special Issue on Predictive Business Analytics Dr. Chaman Jain, professor at St. Johns University, and editor-in-chief of the Journal of Business Forecasting, provides his preview of the Winter 2014-15 issue: Predictive Business Analytics, the practice of extracting information from existing data to determine patterns, relationships and future outcomes, is

Analytics
Jon Lemon 0
Four-step approach to government fraud detection

Every day there are news stories of fraud perpetrated against federal government programs. Topping the list are Medicaid and Medicare schemes which costs taxpayers an estimated $100 billion a year. Fraud also is rampant in other important federal programs, including unemployment and disability benefits,  health care, food stamps, tax collection,

Analytics | Fraud & Security Intelligence
John Stultz 0
Is predictive analytics misguiding your fraud detection efforts?

When it comes to fraud detection and risk mitigation, predictive modeling has earned a reputation as the “heavy hitter” in the realm of data analytics.  As our celebration of International Fraud Awareness Week continues, I would challenge our readers to ask themselves this question, “Is the reliance upon predictive analytics

Analytics | Fraud & Security Intelligence
Greg Henderson 0
It’s beginning to look a lot like International Fraud Awareness Week

For most people, this time of year means celebrating cherished, personal traditions… helping those less fortunate…flocking to stores in droves…the company holiday party… For the SAS Security Intelligence team, it means identity theft…benefits fraud…unemployment insurance fraud...insider threats. Why? Because next week is International Fraud Awareness Week! And we’re celebrating by

Advanced Analytics | Analytics | Customer Intelligence | Data Management
Alan Lipson 0
Get your house in order to cash in on retail’s omnichannel promise

Would you build a house without a proper foundation? Most of us wouldn’t dare, but that’s exactly what many retail businesses are doing today. When building a house, if you don’t get the foundation right, paint, wallpaper and fixtures won’t matter much. It’s no different in the retail industry. Success

David Pope 0
Why analytics is better than simple if-then business rules

What's the differences between predictive analytics and basic reporting? Predictive analytics provides insight about what will happen in the future. Basic reporting only looks at past performance. Why is this difference difficult to grasp? It's partly because transitioning to predictive analytics requires change. And most people don't embrace change. Take

Advanced Analytics | SAS Events | Students & Educators
Polly Mitchell-Guthrie 0
Skills needed for competitive advantage in analytics (hint, it's not just the math)

I'm a big believer in both/and thinking, so I'll stand squarely in the middle and say that the most important skills for competitive advantage in analytics include a combination of top-notch modeling abilities along with business acumen, critical thinking, and curiosity. I was intrigued by a blog post on this