Nowadays, recommendation engines can be found just about everywhere from news websites to e-commerce sites to online streaming services. However, customers frequently encounter recommendations that are inappropriate or repetitive.
Tag: sas intelligent decisioning
Everyone is talking about artificial intelligence (AI) and how it affects our lives -- there are even AI toothbrushes! But how do businesses use AI to help them compete in the market? According to Gartner research, only half of all AI projects are deployed and 90% take more than three
Intelligence means learning from what has happened and using that to improve future choices.
How to address insurers' challenges by providing AI and machine learning to streamline a customer centric pricing process.
SAS study (i.p. w. Harvard Business Review, Accenture, Intel) to learn more about how companies are enhancing their business.
You can now easily embed a python script in a SAS decision with SAS Intelligent Decisioning. If you want to execute in MAS, you do not need to wrap it in DS2 anymore. The python code node does it for you. Here is how you can achieve it in less than 5 minutes.
Free will is the core of a human being. Free will implies making decisions. But how are decisions defined? Decision making is choosing an alternative from many possibilities. It is a process that results in the selection of a set of actions among several alternative scenarios. But what about business?
Building a predictive model is generally not the end of the project. Indeed, there is a major difference between building a model and actually getting it ready for people to use in their products and services. Even if the purpose of the model is to increase knowledge of the data,
Technology is transforming our lives. It's revolutionising the way we buy groceries, send gifts, listen to our favourite music, communicate with loved ones, and much more. Because it's so convenient and ubiquitous, we expect ultra-fast and highly personalised services from all the companies we engage with. As a result, businesses
Can you still hear it? The "D" word. For years it has been haunting conference keynotes and through clever and less clever books. The Axel Springer Group has made it. The German automobile manufacturers have not yet but are catching up. My CD player at home didn't survive – even
Os novos paradigmas resultantes da introdução de novas tecnologias e da alteração de comportamentos e hábitos de consumo, resultam em forças esmagadoras que pressionam as indústrias a alterações substanciais na forma como trabalham e interagem com os seus clientes. A área dos Seguros não é exceção e movimentos de consolidação
How intelligent decisioning solutions can help you stay relevant in the era of digital banking Fierce competition, advances in technology, and consumer expectations for hyperpersonalised services are forcing the financial services sector to evolve. To adapt to rapid market developments, many banks and insurers are launching ambitious digital transformation projects.
La industria de comercio electrónico es probablemente una de las más dinámicas en términos de innovación tecnológica: cada vez que los usuarios interactúan con las aplicaciones y páginas web de las empresas, toda la información es continuamente capturada y representa la materia prima para que científicos de datos conviertan hábitos
Over the past couple of years, I've written about a variety of use cases and value props regarding SAS® Customer Intelligence 360. As powerful as words and images can be, let's transition to the ultimate show – the demo. In the forty minute video below, observe how SAS Customer Intelligence
Grappige TV-reclame, of Artificial Intelligence? Gelukkig heb ik meer verstand van verzekeren! Kent u deze slogan nog? De non-millenials onder ons vast nog wel. De tussenpersoon van de RVS (dat was een verzekeraar, beste millenial. En een tussenpersoon was: …laat maar…). Leuke TV-commercials waren het. Maar ja, waar zien we
A typical day brings countless business decisions that affect everything from profitability to customer experience. What is a reasonable price point? Which audience segments should I personalize offers for? When should I recommend specific content earlier in a customer journey? Daily decisions like these can alter the trajectory of a
The line that inspired this blog’s title is perhaps one of the most famous in world literature. But the entire speech of Hamlet by William Shakespeare is something that reflects the thought many involved in customer data platforms (CPDs) face daily: What is the right decision? This blog around the question
More than three-quarters of companies are still unable to integrate customer insights in real time. In practical terms, this means that their customer experience is likely to be less than ideal – and that is likely to cost these companies money. The cost of poor customer experience Figures from Gartner
"OH, East is East, and West is West, and never the twain shall meet" When Rudyard Kipling published his famous “The Ballad of East and West” in 1889 , he probably wasn’t thinking of the Marketing and the Network departments of a telecom operator. Yet this telco twain, too, hardly meets. Locked
I got an email from my telecom provider the other day about their television services, which I watch regularly. I also got one from Netflix, which I also use often. So far, so much as usual. Just your regular spam, you would think. Well, no, not completely. The email from
Personalization - it's all the rage! And it's no wonder because people are coming to expect a personalized experience both online and offline, driven in part by the mobile experience. Analytically-driven marketing software makes personalization possible and examples abound of organizations that are doing quite well at it. But here's the catch
I’m amazed that so many financial institutions seem to hold fraud at a seemingly low priority. Fraud is often viewed as “the cost of doing business.” What if your view of fraud could be altered so that it became “the profit of doing business”? With the growth in new payment